Brazil is currently ranked 49th in the Global Innovation Index (IGI), calculated by the World Intellectual Property Organization (WIPO/WIPO). The recent advance in IGI has made the country re-integrated the list of the 50 most innovative economies in the world, in a ranking that brings together 132 nations. 

But despite the growth of positions in the 2023 index, more awareness is still needed about the importance of investments in innovation to ensure the sustainability of companies.The observation is from the specialist in business management, in the implementation of corporate governance, corporate succession and judicial reorganization, Marcelo Camorim.

The executive is the current president of the Board of Directors and Family of Soares Group and will talk about the topic in the next edition of Bossa Summit, one of the largest events focused on the innovation market and Venture Capital of the country, which will be held on September 25 and 26, at Sao Paulo Expo, in the state capital. case modernization of the Soares Group during the panel “Beyond the Obstacles: Stories of Entrepreneurs who overcame Adversities”, scheduled for September 26 (thursday), at 10:50. 

The specialist will be next to big names in the investment market such as the economist and influencer Ricardo Amorim; the CVO of Bossa Invest, John Kepler; the founder and chairman of the Council of the Ser Educacional Group, Janguie Diniz, among others. The event brings together large investor corporations in the high risk market and startups, as well as venture capital funds and aims to discuss the main trends of this market for the promotion of assertive investments. For this edition more than 10 thousand people are expected, who will have access to lectures, pitches, business rounds, workshops, mentoring and spaces for networking.In the previous edition 1 thousand people attended the event 0. 

Overcoming

Founded in the city of Goiania more than 57 years ago and having started as a small building materials store, the Soares Brothers, the Soares Group is today a holding with operations in several areas such as technology, real estate development and agribusiness, in addition to the construction materials segment. Strengthened, after overcoming a recent judicial recovery process, the group is already preparing its third generation of heirs to take charge of the organization. Recently, the company has completed a comprehensive restructuring of its management, making it more modern and efficient. Consultant Marcelo Camorim was at the forefront of this process of recovery and modernization of management.

Founded by brothers Odilon Jose Soares and Elon Jose Soares, the company remained in family management until passing through the succession to the second generation, the children. However, maintaining the same way of managing that parents had in the 1970s was not enough to lead the company to growth and at its peak, problems began to arise. However, with the open mentality of partners for innovation and new business and management models. 

According to Marcelo Camorim, success in the judicial recovery was only possible thanks to the modernization and professionalization of management, which even implemented corporate governance in all its processes. “The formation of today's management is matured and very well inserted in the company culture, because it was a process that began in 2018, with the first professionalization”, highlights Marcelo Camorim.

The importance of responsible practices and appropriate regulations in the credit and collection sector has never been more crucial. The GEOC Institute, together with its associates, has excelled in implementing innovative practices and in strict compliance with current regulations, reinforcing the importance of ethics, transparency and social responsibility in the sector.

 The institution, under the leadership of Edemilson Koji Motoda, has promoted several initiatives aimed at improving credit and collection practices.“Our focus is on developing a healthier business environment that respects consumer rights and promotes the operational efficiency of” companies, says Motoda.

Some of the key practices adopted by the GEOC Institute and its associates include:

1. Financial Education: The GEOC Institute and its associates invest in consumer financial education programs, helping to prevent excessive debt and promote the conscious use of credit. This approach not only improves the relationship between creditors and debtors, but also strengthens the economy as a whole.

2. Ethical Use of Billing Technologies: With the advancement of artificial intelligence and automated collection systems, the GEOC Institute has been committed to promoting the responsible and ethical use of these technologies.

“We believe that automation should be an ally to increase efficiency, but always respecting consumer rights and maintaining human contact as a quality differential”, says Motoda.

3. Training and Training of Professionals: The continuous development of the workforce is one of the priorities of the GEOC Institute. Training programs are offered regularly to professionals in the sector, ensuring that they are updated on best practices and current regulations, as well as preparing the market to meet the challenges of a constantly evolving environment.

 The Credit and Collection sector is highly regulated, with standards aimed at protecting consumer rights and ensuring transparency in credit operations. Compliance with these regulations is not only a legal obligation, but also a matter of social responsibility and building trust between companies and consumers.

 The professional also highlights that adaptation to regulatory changes is essential for the sustainability of the sector. “We are attentive to discussions on new regulations, especially those related to data protection and the use of emerging technologies, such as artificial intelligence and big data. Compliance with these standards is vital for the growth of the sector and for the preservation of the” jobs, he says.

 In a scenario where automation has replaced many operational functions, the GEOC Institute defends the importance of investing in human development.

“Although technology brings efficiency, it is the human factor that ensures personalization and empathy in service, essential elements for conflict resolution and for maintaining good relations with” customers, concludes Motoda.