THE Kuke, Software as a Service that allows the creation of subscriptions for brands, announces a new artificial intelligence feature: personalized virtual assistants to assist consumers of brands in their shopping journeys through WhatsApp. The novelty follows a growing trend of the market. Ilumeo Data Science Company91% of the Brazilian population has used virtual assistants on smartphones ever, and 25% claims to make use every day.
E-commerce has accompanied this transformation.“We have experienced three phases in the technological advancement of this area: first we had the purchase through the website, then the applications for each brand appeared and now the time has come for AI to further facilitate the customer experience”, explains Renata Ferretti, CEO and founder of Kuke.
With the application of artificial intelligence for sales via conversational commerce, each company can adapt the automated conversation to its context of operation. Kuke serves companies from different markets such as pharma, food, supplements and cosmetics.
An example of this comes from one of your customers The Pet Farm, from the pet food business. Kuke owns the technology behind 'Maria’, the virtual assistant of the brand. “Optos by Kuke for its ability to adapt our business rules in a modular way, something that no other platform has been able to deliver so efficiently. In addition, the advancement of AI for sales via Whatsapp was decisive, since more than 70% of our sales already occurred through this channel”, points out Tiago Tresca, CEO and founder of the company.
Kuke AI can understand the characteristics and variables of each customer and customize the signature of appropriate products, creating a natural and unique interaction and purchase experience for consumers and brands. Through it it is possible to understand the desire and need of each and customize the subscription, without having to access the traditional journey of search and purchase through the site. “A artificial intelligence has expanded the potential of the conversational commerce, improving the consumer experience, whether to ask questions or finalize the purchase”, said Renata. ”We are focused on leveraging intelligence for sales recurrence, creating subscriptions for brands that understand and meet the needs and profiles of customers”, added the CEO.
In addition to the advantages for consumers, companies ensure an effective and intelligent channel already integrated Whatsapp, one of the leading conversational platforms in the world that has more than two billion users.
In terms of technology for Kuke, this release creates yet another “front sales” integrated “backend, the heart of Kuke's software focused on the signature engine and intelligence for recurring sales. “It is important to remember that Kuke already uses AI for website creation and setup of the signature clubs of the brands. In a 2-minute conversational journey through Whatsapp, it is possible to create the first version of the website of a subscription club with all the images and texts generated from the information provided, in addition the recurrence engine is configured with the signature variables. And, also, the intelligence creates and optimizes the SEO of the site, suggesting subscription descriptions and products that facilitate the search on the internet”, details Renata.
Growth, movement and capture
The new AI application is one of the many novelties that has moved Kuke recently. After conducting a spin-off of the old subscription club model to offer proprietary technology to other companies, the startup has positioned itself as a sales recurrence engine, in the model SaaS all-in-one, For physical products market.
For this, a team focused on technology and product was formed. The founder, Renata Ferretti, has been assuming a prominent place in the universe of product in technology, which is predominantly male, and participating in networks such as Female Force e Maya Matching Program Alumni. The tech lead Bruno Monteiro UDO who participated in the spin-off after the round of funding of Kuke with ACE Ventures, with stints at ACE Cortex and Sambatech (leads the technology initiatives and had the reinforcement of a team of developers and AWS innovation and incentive program for application of AI in Kuke software.
“We have a modern, scalable technology solution with great potential. Artificial intelligence is here to stay and we are committed to applying it in the most strategic way possible for our” customers, concludes the CEO.