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ESPM creates index of the most creative cities in Brazil 

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ESPM creates index of the most creative cities in Brazil 

ESPM, one of the most respected business schools in the country and a reference in marketing, launches the  Creative Economy Potential Development Index & IDPEC, a methodology that estimates the potential of the 26 Brazilian capitals and the Federal District to grow economically based on businesses linked to the so-called Creative Economy. The research used the min-max method to compare cities on a scale of 0 to 1. The launch of the index is part of the program to celebrate the 50 years of ESPM Rio. 

Created by the Professional Master in Creative Economy, Strategy and Innovation (MPECEI & I.E., the index works with data from the last eight years.In this first ranking, Florianopolis, capital of Santa Catarina, appears as the capital most prepared to develop creative businesses and economically benefit from generation of companies linked to activities such as fashion, audiovisual, cinema, software, games, events, among others.After all, there are Vitoria, in Espirito Santo, and Curitiba, in Parana. Rio de Janeiro was in the 19th position in the overall ranking. 

“O index is a tool that can significantly help in public policy planning and help Brazilian cities prepare to take the lead in this area and make the creative economy one of its great engines of growth”, says Joao Luiz de Figueiredo, coordinator of the graduate program in Creative Economy, Strategy and Innovation of ESPM PPGECEI. A recent study by the National Confederation of Industry (CNI), shows that companies linked to the creative economy must create 1 million additional jobs in Brazil by 2030. In the world, according to Unesco, the creative economy generates an annual income of 2.2 billion dollars to its professional activities involved.  

The quantitative study evaluates the capitals from three major dimensions: Human Capabilities, which brings the effects of education on the development of the Creative Economy, which Spatial Attractiveness and Connectivity, which examines creative cities as attractive, connected spaces, and Cultural Environment and Creative Entrepreneurship, on the importance of cultural activities for the growth of the creative economy.

In each dimension are considered some variables. In Human Capabilities, for example, aspects were analyzed: People with Higher Education, Quality of Basic Education e Municipal Public Budget in Education. In this regard, in the variable People with Higher Education, Florianopolis also leads the ranking, with the highest percentage (39.1%) of people who have higher education. Then come Victoria and Brasilia. Rio de Janeiro appears in fourth place. And Sao Paulo, in eighth. 

In the evaluation of basic education in the public network of the capitals, Curitiba has the best performance with a score of 4.9, followed by Goiania (4.8) and Teresina (4.6). Rio de Janeiro occupies the last position, with 3.2. And on the municipal public expenditure per capita in education (per inhabitant of the city), Victoria appears first, with an investment of R$1,851.93, followed by Brasilia with R$1,784.99 and by Palmas, in Tocantins, with R$1.76.74T1. 

In dimension Attractiveness and Spatial Connectivity variables were selected Urban Security, Digital Connectivity, and Air Connectivity, which point to creative cities as spaces of great attractiveness and spatial connectivity, resulting in economic dynamism and social and cultural diversity of territories. 

The quesito Urban Security it considers the homicide rate per 100,000 people. The city with the worst rate is Recife (79.35) and the best is Florianopolis (15.49) Digital Connectivity it is evaluated from the density of access to the internet in fixed broadband, which represents the number of subscribers per 100 inhabitants. The southern region of the country stands out in the ranking, with Florianopolis (one more time 2.2 points 2, followed by Curitiba with 42.5 and Porto Alegre with 41.2. The indicator Air Connectivity it considers the number of air passengers per capita, from the sum of shipments and landings of the commercial airports of each capital. Victoria appears first (8.37), followed by Florianopolis (7.57) and Recife (5.44). 

The dimension Cultural Environment and Creative Entrepreneurship it takes into account the importance of cultural activities. This importance is measured based on three requirements. The first is the Municipal Public Budget in Culture, which brings the capital investment in per capita culture. Recife first (R$120.46). The second item is  Entrepreneurship, that evaluates the city from the net rate of creation of companies per capita, with Florianopolis with the highest index (0.025), followed by Cuiaba (0.0176) Municipal Governance Index (IMG), which considers data on finance and management, and brings Curitiba first in the ranking with 7.79 points, followed by Belo Horizonte (7.45) and Salvador (7.06). 

Check out the index of the ten cities with the greatest potential for growth based on businesses linked to the creative economy:

IDPEC 2023

1-Florianopolis (SC) 0.91

2- Victory (ES) 0.83

3- Curitiba (PR) 0,76

4- Sao Paulo (SP) 0.72

5- Brasilia (DF) 0.71

6- Palms (TO) 0.66

7- Goiania (GO) & 0.66

8- Belo Horizonte (MG) 0.62

9- Porto Alegre (RS) 0.61

10 (MT) 0.60 (Cuiaba

Inner AI comes out ahead and launches in Brazil AI capable of accessing the Internet in real time

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Inner AI comes out ahead and launches in Brazil AI capable of accessing the Internet in real time

THE Inner AI, Artificial Intelligence startup that offers a Brazilian 100% software as an all-in-one content creation solution, announces the arrival of the Sonar tool, developed by Perplexity AI, in the Brazilian market. Among its main features, the ability to search practically in real time stands out. 

“We want to develop the Brazilian AI market and ensure that the best tools are used in the country. So with Sonar, we will ensure that users have access to the most advanced AI models. The tool adds an ability to update its information base instantly, improving what is used so far with the GPT-4o, which has its data sources until 2023 only”, says Inner AI Co-founder Eduardo Mitelman.

In addition to the GPT-4o, other tools already known in the country, such as Claude 3.5, Llama 3.1 and Gemini 1.5 Pro also do not have this ability to collect updated data in its search tool. Adding this technology to its platform, which already has more than 20 templates to create content, Inner AI takes another step in its mission to offer a unique platform for using AI at work, facilitating the creation of content through connected models. 

“A Inner AI was developed to support different teams, such as analysts, consultants, marketing, advertising, HR, academics and researchers. With Sonar, these employees can access more up-to-date information for market research and analysis, improving their performance without having to leave the platform to access the latest insights from their business”, Mitelman points out. 

Founded in 2021, Inner AI offers a solution that brings together the best Artificial Intelligence models in one place, facilitating the creation of content in various formats, such as text creation, image and video generation, translation, dubbing and subtitling of content, as well as a Chat based on advanced language models, which allows, in addition to Sonar, interaction with the GPT-4o, Claude 3.5, Gemini and Llama 3.1, according to the preference and type of user need.

NAVA has 170 jobs available for technology professionals

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NAVA has 170 jobs available for technology professionals

Certified by Great Place to Work and committed to the UN Global Compact, NAVA Technology for Business, a company specialized in technology services and solutions, is expanding and currently has 170 open positions. The positions offered are for technology professionals and related areas in Sao Paulo and Belo Horizonte, with positions in the hybrid and remote model, offering flexibility to candidates. 

All vacancies are under CLT hiring regime and offer benefits such as food stamps, health and dental insurance, daycare, pharmacy insurance, assistance for physical activities and flexible benefits, which may include mobility assistance, education and private pension, among others.

NAVA is looking for Java and .Net developers, software engineers and DevOps specialists, as well as administrative, support and process positions.With a dynamic and innovation-oriented environment, the company values diversity and offers opportunities for growth and professional development.

Among the main open positions are:

  • Agile Master (Sao Paulo & SP, Hybrid)
  • Full Data Analyst (Sao Paulo 0 SP)
  • Data Scientist (Remote)
  • Developer Cobol iu Vison Plus (Sao Paulo – SP, Hybrid)
  • Java Back-end Developer (Various locales and regimes)
  • Developer .Net/Angular Full Stack Full (Remote)
  • Developer .Net (Sao Paulo & SP, Hybrid)
  • Senior Data Engineer (Sao Paulo & SP, Hybrid)
  • Person Architect Solutions & Cloud (Remoto)
  • Product Owner (Remote)

“The technology market is constantly evolving and continues to be heated, driven by the urgent need for innovation and digital transformation in virtually all” sectors, says Mariana Plumari, Head of Talent Acquisition at NAVA Technology for Business. “To stand out, the professional needs technical expertise and behavioral skills that make him versatile, collaborative and prepared to face new challenges.”

Information and requirements for vacancies can be found at:  https://nava.gupy.io/.

Last Call: Join the Tourism Solutions Hackathon

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Last Call: Join the Tourism Solutions Hackathon

It is scheduled for the period from October 18 to 20 the 2nd edition of the Hackathon Visit Sao Paulo Convention Bureau, whose main objective is to seek solutions to the demands of the tourism sector. Professionals with experience in marketing, business, technology and tourism can participate. Registration must be made until next Wednesday (16/10), by the link .

On the evening of the 18th, the participants, who will be divided into teams of 3 to 5 people, will virtually know the proposed challenge. On Saturday and Sunday until early afternoon, they will develop their projects and create a prototype solution. All will be gathered at the Sheraton Sao Paulo WTC Hotel and, over the weekend, they will be able to ask their questions with the organizers, as well as have access to mentoring and lectures.

The 2nd Hackathon Visit Sao Paulo Convention Bureau will reward the three best works, chosen by a judging committee composed of representatives of the organizers and supporters.The winning solutions will be presented during the 8th Expo Forum, to be held on December 3.

The event is held by the Visite Sao Paulo Convention Bureau and Brazilian Association of Airlines (Abear), with support from the Secretary of Tourism and Travel of the State of Sao Paulo.

John Kepler hires PR specializing in economics and business

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John Kepler hires PR specializing in economics and business

THE Equity Fund Group, entrepreneur-led investment holding company John Kepler, Nilio Portella, Tulio Mene and Gabriel Lopes took a new strategic step to strengthen its presence in the market by hiring the Guerato Press1° press office specialized in financial market and business. With just over 1 year of existence and with a robust portfolio of more than 50 Companies invested, Equity Fund seeks to accelerate and enhance business, increasing resuktados and the valuation of the companies it invests.

Created in September 2023, Equity Fund Group unites the portfolios of Braga Participations, family office of Joao Kepler, and the CaptAll Ventures, founded by Nilio Portella and Tulio Mene. Added to the investments of the holding, the total valuation approaches R$ 2 billion, being that 98% the businesses in your portfolio are operational and profitably, evidencing a closer approach to a private equity, with companies generating positive cash flow, unlike the thesis of Bossa Investimentos, a company founded by Kepler, which focuses on startups focused on growth.

Fabrizio Gueratto, founding partner of Gueratto Press, highlights the challenge of consolidating the image of Equity Fund as a investment power“Our mission is to consolidate the company's image in an extremely short time. As we always speak in our slogan.We do not deliver excuses. We deliver results. Therefore, practically 100% of our customers come by” indication, he says.

With a history of R$ 100 million already invested and others R$ 50 million provisioned for new investments, Equity Fund seeks to increase the valuation of investments to R$ 3 billion over the next 2 years. “We are positioning the holding company as a solid growth reference, with positive cash generation and dividend distribution.For this, we needed the best press office in the country for positioning and communication of the invested businesses.We were impressed with the result that Guatto delivers and the fact that they understand what we do and how we make money”, concludes Joao Kepler.

Children's Day: How brands can protect their consumers

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Children's Day: How brands can protect their consumers

Children's Day, celebrated tomorrow, is a date that celebrates childhood and moves the trade, attracting dads and moms in search of special gifts for their children. However, fraudsters consider the opportune time to be able to cheat products and give scams to consumers. According to a survey conducted by the Datafolha Institute at the request of the Brazilian Association of Credit Card Companies and Services (Abecs), Children's Day 2024 should move R$18 billion.

With an eye on this scenario, brands need to prepare so that it does not impact the experience of their customers on such important dates, since the breakdown of expectation and frustration will negatively impact the vision that this consumer has of their business. 

Diego Daminelli, founder and CEO Branddi, a company specialized in combating unfair competition in the online environment, said highlights 5 topics on how brands can protect themselves and their consumers when shopping for Children's Day, check out:

1 1 Re-monitoring fraudulent websites: it is essential to promote online security and contribute to a more reliable digital environment;

2 2 Monitor marketplaces and their products, with misuse of your brand to counterfeit products: protects brand integrity, ensures consumer safety and minimizes financial impacts;

3 Promote consumer awareness campaigns, encouraging the use of only official channels: protects consumers, strengthens brands and ensures market integrity;

4 4 Promote transparency in promotions and offers of your products: contributes to a positive consumer experience and can drive sales, benefiting both brands and customers;

5 And finally, offer reliable support channels to serve your consumer in case of questions and problems: it ensures customer satisfaction, builds trust and promotes brand loyalty.

Daminelli explains that during the purchases of Children's Day, it is essential to adopt a proactive approach that prioritizes transparency, security and education.“Guaranteeing the authenticity of products and offering clear information during this date is essential to build trust and provide a safe and enjoyable shopping experience.Branddi has already knocked out more than 50 thousand fraudulent websites and more than R$25 million in fake products on social networks and marketplaces”, he concludes.

Financial protection: 3 reasons to offer insurance in your store

Tatian Martins
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Financial protection: 3 reasons to offer insurance in your store

The Brazilian economic scenario has faced critical challenges in recent years, with alarming levels of indebtedness and default among consumers. According to recent data from Serasa Experian, more than 72 million Brazilians are with some type of debt in arrears, which represents about seven in ten families. Projections of the National Confederation of Commerce of Goods, Services and Tourism (CNC) indicate that the level of indebtedness should grow in the coming months, reaching 79.9% in December 2024.

In this context, financial protection insurance emerges as a solution to protect buyers against unforeseen and economic difficulties caused by loss of income. In addition to expanding the supply to meet a growing demand, a financial protection service io also called lender insurance IO brings several benefits to retailers, including customer loyalty and opportunity to generate additional revenue.

Greater credibility

It is undeniable that consumers are increasingly demanding when choosing products and services. They seek not only quality, but also brands that really meet their needs and offer real value. By providing a comprehensive solution that ensures compliance with financial obligations even in the face of adverse situations, the store demonstrates commitment to the safety and well-being of its customers. This helps to attract new audiences, as well as strengthening the loyalty of those who already know the brand by taking care of what is important to them.

Market differential

In an increasingly saturated market, offering financial protection insurance can be an excellent competitive differentiator. Retailers who see beyond the obvious and identify the real needs of consumers have the chance to expand their portfolio with relevant solutions, especially in the current economic scenario.

These insurances guarantee the partial or total payment of the debts of the insured in situations such as loss of income due to involuntary unemployment, temporary physical incapacity, hospitalization by accident, accidental death, among others. In addition, they can provide benefits such as agility in service, which contributes to improve the customer experience and strengthen the position of the shopkeeper in the market.

Increased sales

Financial protection insurance can also generate a significant source of additional revenue for the retailer, reaching a diverse audience, both CLT and self-employed workers, professionals and public officials. By offering these products, it is possible to increase the average sales ticket or even turn visitors initially without purchase intention into consumers, strengthening the efficiency and success of the sales strategy.

Dr. Jefferson Medeiros talks about the power of niche podcasts at the Summit Podcast Experience

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Dr. Jefferson Medeiros talks about the power of niche podcasts at the Summit Podcast Experience

Dr. Jefferson Medeiros, head and neck oncologist, speaker and main podcast reference in the North region, will be present for the second consecutive year at the Summit Podcast Experience, the largest podcaster meeting in the country, which will take place in Sao Paulo on October 19, bringing together the biggest names in the industry. The event celebrates National Podcast Day (21/10) and is an opportunity for hosts, studios, audiovisual professionals and people who want to start in the format to meet and exchange experiences.

With a 20-year medical career, Dr. Jeff, as he is known, will lead the “ lectureNiche and networking: the power of a profitable” podcast, a revealing the potential of the nichado podcasts.The doctor launched the Jeff Podcast in 2022, focusing on health and quality of life. The channel already accumulates more than 140 episodes with renowned experts from around the country.

“Divide with other podcasters, experts and enthusiasts in the subject the case of Jeff Podcast is an honor. I want to show the various possibilities of transforming the channel into a network of connections and businesses”, says the doctor who is also the author of the book Communication: the medicine that medicine does not prescribe. 

For more information visit the @odrjeff and @podcastexperience profiles on Instagram. 

Service
Summit Podcast Experience 3rd Edition
Date: 19/10 (saturday)
Time: From 8h to 18h
Location: Sao Paulo & SP
Tickets: www.podcastexperience.co.uk

CEO tips: leaders reveal 19 pieces of advice for those starting to undertake in Brazil

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CEO tips: leaders reveal 19 pieces of advice for those starting to undertake in Brazil

With 42 million entrepreneurs, according to the Global Entrepreneurship Monitor (GEM), Brazil stands out as one of the countries with more people involved in the business universe. Undertaking ranks third in the list of the greatest desires of Brazilians, only behind traveling around the country and acquiring home ownership. However, turning this dream into reality is not a simple task. The challenges range from high tax burden and bureaucracy to obtaining credit, creating innovative proposals and developing management skills and professional training.

To support those who are starting their trajectory or seeking to give a new boost to the business, CEOs and cofounders of leading companies and startups in their segments share valuable recommendations. Check out the tips and learn from those who have already walked this path:

1. Validate your idea quickly

Diego Daminelli, founder and CEO of Branddi, a company specialized in combating unfair competition in the digital environment, lists its 2 pieces of advice, indicates that testing your idea as quickly as possible in the real market is critical to collecting feedbacks. “Do not wait for perfection. Learn from the first customers and adjust the product based on real needs.”

2. Be resilient

He also warns that undertaking involves constant challenges and the ability to adapt is a strategy that needs to be considered. “Develop the ability to adapt to obstacles and failures”, he says. 

Guilherme Maia, Co-Founder of EmCash fintech as a service specialized in corporate credit, it also reinforces the importance of resilience for those who are undertaking. “Do not give up in the face of difficulties. Adopt a positive and persistent mindset in everyday life, adjusting strategies whenever necessary”, he comments.

3. Know your market well

Maia also highlights as a tip the knowledge of the market.“It is essential to understand who your competitors are, your target audience and industry trends. Conduct research and be aware of market movements allows the entrepreneur to anticipate changes and adjust your strategy. Incorporate the practice of market analysis regularly to make informed decisions”.

Zhang Shuzong, CEO of Finvity, a platform that offers scalable and tailored solutions for financial, wealth and succession planning, also speaks of knowledge about the target audience as an essential pillar. “ Conducting research to identify needs and desires, whether through social networks and/or direct feedback, will help personalize offers and create a stronger connection with your” customers, says the executive.

4. Set clear, specific and achievable goals

For Zhang, “ter defined goals, within the reality of each business, helps direct efforts and measure its” progress. 

And setting goals in different deadlines can also make a lot of difference for those who are starting your business. Juliano Dias, founder and CEO of Meetz, Startup that offers end-to-end prospecting and sales engagement solutions for B2B businesses, explains that “knowing where you want to go is something complex to do safely, but be sure to think about it and put together a simple and adjustable plan. In parallel, draw up short-term action plans to achieve goals quickly, bearing in mind that each step taken should lead you towards the long-term goal. This balance allows you to keep the focus on the future while effectively managing daily operations.

5. Start Selling

The Meetz executive also points out that expecting perfection early on can not be a determining factor not to start your sales right away. “Do not expect everything to be perfect before launching your product or service. Start sales as soon as possible and understand that this serves to validate your idea in the real market, as well as giving you insights on how the customer really wants to receive what they bought, and how you generate value from it. With each sales and delivery cycle, learn and adjust your business to grow continuously. As I always say: if born ready, born late”, recommends Days.

6. Do not be afraid to make mistakes

Gustavo Costa, founder and CEO of LGL Case, marketing agency and event experience, also highlights the fear of making mistakes as something that should be left aside. “Iunderstanding that error is part of the growth process is fundamental for any entrepreneur. The difference is made in your attitude towards error. You can sit back and expect favorable winds, or roll up your sleeves and in an agile way, correct the sails of your ship. About working hard, this has always been my motto of life. Working hard means delivering more, exceeding expectations and fostering incredible experiences to our customers. The world is full of people note 10, but what you are content with is the example of entrepreneurs.

7. Continuous learning

Costa also points out the relevance of having a better team than you, who are undertaking. “Contract better people than you. However effective your management, there will always be specialists who can add different expertise and visions to your business. Find these talents. Motive. As prepare for days of joy, but also for those of war. Make your company fit for continuous learning processes. Foster innovation, allow yourself to new ideas. The world has never been so fast. Your company needs at least print a similar pace”.

8. The concept of the island

Eduardo Abichequer, founder and CEO of Yuool, a comfortable and sustainable tennis startup, says that undertaking is one of the most challenging activities that can be carried out, “especially in a country that often imposes more obstacles than it offers support to the entrepreneurs”. In this context, the executive firmly believes in the concept of “committing to an enterprise, one must “fit the boats”, ensuring that the only alternative is success. This mindset has been crucial throughout our journey, as, despite the challenges and recurring situations that sometimes seem impossible, the solution, the determination to find the solution.

9. No, I already have

Abichequer also reinforces that “pensar grande” is a good path for those who are starting. “I assume that “no” is already the guaranteed answer if there is no attempt. Therefore, I always seek to explore paths, however difficult they may be, where all parties involved can benefit from the success of the task. I believe that this approach not only increases the chances of success, but also fosters partnerships and opportunities that otherwise could go unnoticed”.

10. Focus on product

Fabio Napchan, founder and CEO of Quality24, healthtech that offers solutions to support hospital management in an integrated way, believes in two essential points for success, the first of them is to focus on the product. “My first tip is to focus, from the beginning, on the client. It is very common, at the beginning of the journey, the entrepreneur look only at the product, either by commercial inexperience or passion for the idea (being very important, but often, can“cegar” the entrepreneur. It is fundamental to prioritize the validation of your product or service with real clients, even if in simplified version of the monthly process (it allows for this to be crucial exercise based on a fundamental and adjustments on a daily basis of the company. touchpoints with customers, collecting feedback that helps refine the product or service”. 

11. Mentors are essential

The second is the support of more experienced people in the market. “The second tip is to cultivate a network of mentors and other entrepreneurs in your sector; this networking not only opens doors to great opportunities, but also offers precious learning through the experiences shared by those who have faced similar challenges. For this, it is important to participate in events of networking like fairs, symposia, etc podcasts and any other means of meeting and discussion related to your sector, in addition to being always open to helping other entrepreneurs who are facing challenges similar to their”, says Napchan.

The CEO and founder of Monest, Thiago Oliveira, also reinforces this tip, noting that finding the authorities in your niche is a great way to learn from the best. “ Surely they have already gone through several challenges that you will still go through and can help you in these first steps that are the most difficult. Probably the sector you are inserted in has a community with several professionals where you can find a lot of support”, highlights Oliveira.

12. Decide who your partners are

Still in this line of mentors, Alex Tabor, founder and CEO of Tuna, fintech that offers multiple combinations of payment and anti-fraud providers, customizing their services according to the needs of each client, indicates that the support of the product formation team is also relevant to the success of the business. “For those who are starting to undertake, there are two main objectives: to decide which products to create, and with whom to do. I like to decide with whom first, because with a strong team the probability of achieving success increases a lot, and with the team formed, you can define the products according to the ability of the team to return this product better than other teams, which would have a great team, which would be composed of three different characteristics, and that would be a great team, that would be a great team, that would be a great team, a great team, a great team that would be a great team that would be a great team, a great team that would be a great team that would be a great team that would be a great team that would be a great team, a great team that would be a great team that would be a great team that would be a great team, a great team that would be a great that would be a great team, a great team that would be a great team that would be a great team that would be a great team that would be a great team that would be a great that would be a great one, a team that would be a great one of three people, a team, a team that would be a great team, a team

13. When creating the product, think about the possible mistakes

He also reinforces that “since you have an idea of a product that may generate value, it is more agile to think about the reasons that may not work in practice and try to show, with tests, what would not work for certain reasons. For example, if you want to sell something on the internet, it may be that your product is not something that people look for online, which would make it difficult to attract customers. In this case, you can buy ads on Google for the words that have to do with the product. But if you see that you have a good volume of searches, this reason does not work has already been discarded. Then, move to the next test and repeat the test the result with the minimum.

14. Make technology an ally of your business

Fernanda Clarkson, Founding Partner and CMO of SuperFrete, a platform that drives the e-commerce ecosystem, by connecting entrepreneurs, through data and technology to the best freight, indicates technology as an ally. “Invista platforms that centralize their operations, from financial management to inventory control and logistics for e-commerce. These tools help save time, reduce costs and increase efficiency, freeing you to focus on growth strategies.”

15. Diversify your freight options

In addition, for those who work with e-commerce, Clarkson recommends “offering several freight and delivery options, such as express and economic freight is essential to meet different consumer profiles. This allows greater flexibility, improves the customer experience and can increase conversion rates on your site

16. Regional development

Ricardo Ferreira, CEO of Rethink, technology consulting, design and strategy focused on the development of digital services and products, reinforces that for those who are outside the Rio-Sao Paulo axis, it is important to value and invest in the local ecosystem.“The potential for innovation can arise anywhere, regardless of location. The support of the community in which we are inserted strengthens us and gives us new opportunities for expansion, especially in less explored markets. Today, I advise companies to invest in local connections, because growth can come from where it is least expected”. 

17. Seek knowledge constantly

Ferreira also recommends the constant search for new learning. “In my opinion, the main skill that a professional should seek, regardless of the area of expertise, is continuous learning. Through it, it is possible to adapt to new technologies, processes and working methods, as well as develop the ability to understand the other and relate well with peers, leaders and partners”. 

18. Take care of your physical and mental health

A successful business cannot exist if its leaders do not have a health that allows the investment of time and energy in the dedication to the company. Therefore, Henrique Flores, co-founder of Contractor recommends that new entrepreneurs exercise regularly and have a healthy diet. “Include a routine of mindfulness in your day, sleep 8 hours a day. Help others, because generosity improves mood, generates more disposition and increases confidence. Take good care of your physical and mental health, they will be fundamental for you to resist the countless obstacles that have come in a long marathon of building a business.”

19. Your venture demands your time

Linked to this, Rafael Teixeira, CEO of the City Clinic, warns that “entrepreneurship does not mean working less, quite the contrary. Their responsibilities and workload increase significantly. Therefore, it is essential to have a clear and strong purpose in what is invested time and money”.

Tokenize 2024: reflections on the use of Blockchain in infrastructures dominate the afternoon panels

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Tokenize 2024: reflections on the use of Blockchain in infrastructures dominate the afternoon panels

What is myth and what is true about the use of Blockchain in Regulated Market Infrastructures? What are the practical applications of Blockchain in this sector and the implementation challenges? The answers were discussed among experts and representatives of companies and entities this afternoon during Tokenize 2024, organized by Nuclea, a reference in infrastructure solutions in digital transactions and data intelligence, and by Febraban. 

The importance of the governance of the segment was discussed at the event, with reflections on risks, cost reduction, intermediation in the chain, solutions, safety and regulation. 

In panel 4, who opened the afternoon with the theme “Mitos and reality about the use of Blockchain in regulated market infrastructures”, Guto Antunes, Head of Digital Assets of Itau Digital Assets, declared that the technology brings to the market a different functionality, to have a more efficient market, “mas, at the same time, we hear a lot that they are trying to centralize the market. When you try to decentralize to a certain extent, you close, do not open, because it generates insecurity and needs to have the controls. We need to stop talking a lot about decentralization and think about scalability, which is the point that is today”, reflects the executive. 

Jochen Mielke, CEO of B3 Digitais, analyzed that the DLT environment is a game of collaboration.“O Brazil, in general, has taken the lead not only by the work of institutions, but also by the regulators. To work, you have to have open channels, collaborative process, avoid the creation of several subnets and elements that end up creating some kind of friction in the system and always keeping in mind the three questions: will you have less friction? Will it be cheaper? And will it be safer?. 

For Leandro Sciammarella, a specialist in blockchain and tokenization of the Nuclea, there is a confusion in thinking that we should do everything all chain, since there are parts that are not present in this structure. “I believe still a lot in the hybrid model, we have to put Blockchain or DLT where it adds value”, he defends. Sciammarella also stressed the importance of thinking about the field of disintermediation, formed by several other fields. “There is a second step, which is to go deep into the scenarios. There is a charge of using the technology soon, but we have to take care not to disintermediate everything, but find the points of evolution.

George Marcel Smetana, an innovation specialist at Bradesco, points out that “there is a fallacy in the world of blockchain: the” intermediation.The executive emphasizes that first you need to think about the requirements, and then about technological solutions. “It is not a matter of having a central depositary or not, I think more about the issue of accountability than about the technological infrastructure”.Setana points out how great discomfort in the perception of value, remembering that competition is responsible for reducing price.

No fifth panel of the day, “Practical blockchain applications in the regulated market and implementation challenges”, the partner and Head of Market Infrastructure of BEE4, Paloma Seville, brought the experience of the company to explain the potential benefits of this innovation. “We have an opportunity for optimization with this new technology. The reconciliation that was previously done on the day with blockchain, this is done in real time, so with each transaction I have, I am impacting the position of each individualized wallet, of each committee. You do not have to wait until the end of the day to do this processing, you can, throughout the day, already realize some efficiency, already reduces this disparity, already brings some risks and it.   

The mediator, Cesar Kobayashi, Superintendent of Tokenization and New Assets of the Core, pointed out that the financial system is 'all about’ integration and connectivity. “E naturally blockchain brings a technological paradigm of doing this in a different way 'and through this different way also put other benefits, such as programmability and automation”, he said. 

CVM Director Marina Copola explained that innovation processes happen with some frequency in the financial capital market & this comes in cycles, as is happening now. “The good side of this is that it is not the first time that regulators are dealing with a cycle of innovation. So how to go through this cycle receiving these advantages, benefits, with security, transparency, privacy, but without giving up those that are the guiding pillars of capital market regulation since always?” 

The Cooperation Agreement between CVM and the National Federation of Associations of Central Bank Servers (Fenasbac) on innovation was also signed (Fenasbac). 

No closure, the Vice President Finance, IR and Legal of the Center, Joyce Saika, highlighted the importance of integrating the agencies in this advancement of legislation. “We need this community for us to continue discussing, because this collaboration is very important for regulatory advancement in Brazil, being a global reference in the adoption of these new technologies”. 

“It is a privilege to participate in such a relevant event for the market, not by chance at the CVM headquarters, addressing such important aspects of DLT use in infrastructures and regulated participants.The panels gave space for discussions on the potential of applications, considering the implementation challenges in a technical and pragmatic way, considering the dynamics of market operation and regulatory concepts”, says Patricia Stille, co-founder and CEO of BEE4, as a balance of the event. 

Tokenize 2024 “Blockchain in infrastructure of regulated markets: challenges and opportunities” is a Core event, a reference in infrastructure solutions in digital transactions and data intelligence, together with Febraban and institutional support from CVM.

Programming
During the morning, the event began with the president of CVM, Joao Pedro Nascimento, followed by the first panel, “Digital Assets Regulation: How to establish standards for the future?”, by himself and with Joaquim Kavakama (Nuclea), Luis Vicente de Chiara (Febraban) and Carlos Ratto (Safra), moderated by Antonio Berwanger (SDM). 

Then, the panel “Blockchain in the Capital Market Value Proposals that justify strategic decisions”, moderated by Rodrigo Furiato (Nuclea) and with the participation of Andre Dare (Nuclea), Daniel Maeda (CVM), Antonio Marcos Guimaraes (Central Bank of Brazil), Eric Altafim (Itau) and Joao Accioly (CVM). 

The discussion that followed was about “transition of exchanges to D+1 and the potential of DREX in the settlement of” securities, with Patricia Stille (BEE4) as mediator and Andre Portilho (BTG Pactual), Marcelo Belandrino (JP Morgan), Margaret Noda (CVM) and Otto Lobo (CVM) as panelists. 

In the afternoon, the panel “Mitos and Reality on the use of Blockchain in Regulated Market Infrastructures” took place, with Felippe Barretto (CVM) as mediator and Leandro Sciammarella (Nuclea), George Marcel Smetana (Bradesco), Guto Antunes (Itau Digital Assets) and Jochen Mielke (B3 Digital).

In the fifth panel, the theme was “Practical blockchain applications in the regulated market and implementation challenges”. Cesar Kobayashi (Nuclea) will mediate the conversation between Marcio Castro (RTM), Paloma Seville (BEE4), Marina Copola (CVM) and Andre Passaro (CVM). 

To close the event, the closing discussion was about the “Regulatory agenda to accelerate innovation and development of the” market, with Joyce Saika (Nuclea), Alexandre Pinheiro dos Santos (CVM) and Luis Vicente de Chiara (Febraban).

Service 
TOKENIZE 2024 – “Blockchain in regulated markets infrastructure: challenges and opportunities” 
Implementation of the Center and Febraban and institutional support of CVM 
Date: october 10 
Schedule9 Hours to 17h 

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