GetNinjas is implementing an ambitious and robust action plan to improve the information security mechanisms of the platform. Some of the main investments involve the adoption of software that relies on Artificial Intelligence (AI) technologies, with the objective of protecting even more users and professionals of the largest service contracting platform in Brazil.

This is one of the initiatives adopted in the area that contributed to a drop of more than 50% in some types of fraud on the platform in the period of 9 months. According to Marcelo Martins, chief technology officer of GetNinjas, the company currently dedicates 15% of investments in information technology (IT) for improvements related to information security.

“Security is non-negotiable, it is one of the values of GetNinjas. The company will continue to invest in innovative technologies to ensure that its platform remains a safe and reliable environment, offering peace of mind for both those who hire and those who provide” services, says Martins.

AI against fraud

GetNinjas is implementing advanced AI solutions to enhance automated user onboarding, which includes document verification and AI-based identity validation, developed in partnership with Exato Digital, a company specializing in Big Data and Artificial Intelligence-based solutions.These technologies enable fast and accurate confirmation of the authenticity of documents and the history of that user in major government agencies, reducing verification time and blocking fraud attempts before they can occur.

In addition, the platform adopts practices such as periodic proof of life to verify that there was no improper access by unauthorized persons, preventing fraud related to the appropriation of accounts.

“Our focus is on protecting users by ensuring only trusted professionals can operate on the” platform, states the executive.“With the use of AI, we are able to quickly identify non-standard behaviors such as frequent device changes or a sudden increase in the number of requests.This allows us to act preventively by blocking suspicious accounts before they cause” damage.

Strategic partnerships and cutting-edge technologies

GetNinjas has partnered with global leaders in digital security, which allows the platform to have access to the same anti-fraud technologies used by major players in the financial market.The application of these technologies aims to protect transactions made via credit card and Pix, observing patterns of purchase behavior. If a transaction deviates from the usual standard, automatic locks are performed and additional validations are requested, ensuring that the transaction is being conducted by a legitimate user.

“Frauders are becoming increasingly sophisticated, using AI to try to fool the security systems”, comments Marcelo.“Therefore, we are constantly improving our tools to ensure that our users are always one step ahead. Our goal is to maintain a safe environment where customers and professionals can interact with complete confidence”, concludes Marcelo.

Pitzi, a startup in the protection and insurance segment for mobile phones, announced a new financial protection solution in partnership with Sabemi Seguradora to more fully serve the B2B market. For 12 years in operation, the company continues to revolutionize the sector, using specialized technology to offer new products and initiatives to both customers and retailers through partnerships. The forecast is that by the end of 2025, the new product represents 20% of the company's total turnover.  

With the aim of offering complete protection in situations of financial instability, the new service stands out by providing retailers with the opportunity to expand their product portfolio in a simple and efficient way. It includes detailed performance analysis, with access to strategic data for sales monitoring, a dedicated relationship manager, incentive campaigns, training and a personalized approach to achieve high conversions. The coverage guarantees financial protection in cases of income loss due to involuntary unemployment, income loss due to temporary physical disability, hospitalization due to accident or accidental death.   

For the insured, the benefits include advantageous conditions, with access to comprehensive coverage at no additional cost, as well as an agile and uncomplicated service to trigger compensation.In addition, the solution boosts billing by allowing the offer of financial protection even for visitors without purchase intention. With an average conversion rate of 70%, the product offers excellent cost-benefit, is affordable and has the ability to capture the interest of consumers.  

“Diant on alarming data on indebtedness and delinquency in Brazil, Pitzi believes it is essential to develop solutions that serve both consumers and retailers.In cases of financial instability, our protection ensures the partial or total payment of the debts of policyholders, thus alleviating this concern. For retailers, this solution not only expands their offer of protections offered, but also contributes to customer loyalty by taking care of what is important for them”, explains Tatiany Martins, vice president of commercial and marketing at Pitzi.  

“A Pitzi already operates in the Sabemi portfolio with assistance solutions such as mobile screen breakage. Now, with this new service, we are expanding our strategic partnership to bring to the B2B market a safe and efficient solution that will bring numerous benefits to our customers and INSured”, says Sabemi Insurance head, Thiago Schmidt.  

Strategic partnerships 

With the novelty, Pitzi seeks to expand its portfolio of products and initiatives in the insurance industry in Brazil. Currently, the startup operates in partnership with major marketplaces and renowned brands in the electronics sector, such as Amazon, Mercado Livre and Grupo Gazin, in order to offer diversified services and programs for its customers.  

THE Quick Purchase, a tech startup specializing in custom checkout solutions, hopes to boost sales for its customers during Black Friday 2024 by up to 18,5%. This increase is a result of advanced technology and the efficiency of the company's platform, which simplifies the purchase process by removing obstacles such as long registrations and few payment options.The startup solution offers a more agile and fluid shopping experience, boosting conversions.

Quick Buy serves brands such as Hoka, SideWalk and Keep Running, seeking to increase their sales and optimize the experience of their consumers, especially on busy dates, such as Black Friday.

According to Neotrust data, Brazilian e-commerce is expected to bill R$ 9.3 billion on Black Friday this year, representing an increase of 9.1% compared to 2023in this scenario, technological solutions, such as those offered by Quick Purchase, are essential to maximize conversions, especially in one of the most important moments of digital retail.

Among our customers, growth can reach up to 11 percentage points, as promotions exceed the factors that usually lead to abandonment. However, the dispute for customers on this day is large and with tighter margins, each conversion point is essential for the profitability of the” campaign, says Konrad Doern, Head of Revenue of Quick Purchase.

AI for retail

Last month, Quick Purchase launched its most advanced cart recovery tool, based on artificial intelligence. This technology optimizes service via website and WhatsApp, simulating a virtual seller that interacts directly with customers, answering questions and finalizing purchases. The innovation has already shown significant results, as in the case of Hoka, which recorded a recovery of 14.1% in abandoned carts. The tool stands out for personalizing the shopping experience and maximizing conversions, offering retailers an essential solution to increase their sales.

Computers without operational utilities in the corporate market now gain another purpose through the “Click Social School”. The reverse logistics program is an initiative of the Association of Users of Technology and Communication of Parana (Sucesu-PR), which reinforces the idea of digital inclusion beyond contact with mobile phones among poor communities, connecting business organizations with social schools and civil organizations located in Curitiba. 

Started during the COVID-19 pandemic period, Click Escola Social has already delivered more than a thousand computers to institutions and social organizations working in the education of children and young people in the capital. According to the president of Sucesu-PR, Fernando Misato, the initiative is the largest reverse computer logistics program in the state. “We always hear of the lack of high-level labor available in the market; however, we have a base of people who can turn into high-performing professionals. Therefore, Sucesu-PR created the program, aiming to facilitate access to technology for this audience”, explains. 

“O program follows in line with recent ESG practices of companies that adopt strategies connected to environmental, corporate and social governance actions”, he points out. Once considered obsolete equipment by business organizations, computers donated to Sucesu-PR undergo a hardware update, in which sensitive data are eliminated. After the process, educational programs and games are installed in order to stimulate the contact of children and adolescents with computers, but also to have access to the internet.

The institution delivers the equipment ready for use to organizations, based on a loan agreement signed between the parties. According to Misato, the delivery time of the material varies according to the state of the equipment.“Respecting the accounting cycle and use of computers, we estimate that these equipment can still be used for another three years”, notes. When the equipment returns to Sucesu-PR, after the end of the cycle of use, they are considered electronic waste and end up being disposed of correctly in companies specialized in recycling this type of material.

The president of the association also highlights that companies interested in participating in the project should contact the Sucesu-PR channels. Organizations will receive a certification proving participation. Educational institutions interested in participating in the program can also contact the association to integrate the list of social organizations to receive the equipment in future actions.