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Frete grátis ganha peso na decisão de compra e destaca valor da experiência do consumidor

E-Commerce Update
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Frete grátis ganha peso na decisão de compra e destaca valor da experiência do consumidor

Segundo uma pesquisa da Opinion Box, em parceria com a Octadesk, o frete grátis é um dos principais fatores na decisão de compra, influenciando cerca de 67% dos consumidores. Pensando nisso,foi criado o Dia do Frete Grátis, celebrado em 28 de abril no Brasil. A iniciativa é vista como uma eficaz estratégia de atração e conversão, oferecendo aos consumidores essa vantagem clara: economizar no valor do envio.
 

“Para os lojistas, representa a oportunidade de aumentar a visibilidade dos seus produtos e conquistar novos clientes. No entanto, o sucesso na ação depende de planejamento estratégico e atenção aos detalhes logísticos e operacionais” aponta Juliana Vital, Global Chief Revenue Officer da Nubimetrics, platform that empowers sellers e grandes marcas com dados inteligentes.
 

De acordo com a especialista, oferecer frete gratuito pode fazer diferença no momento da decisão de compra. Porém, é fundamental que os vendedores escolham cuidadosamente os produtos que participarão da campanha, analisem custos e margem de lucro, e definam preços de forma estratégica. E esse fator tem uma motivação:a experiência de compra se tornou um fator cada vez mais determinante para o consumidor, cujo de acordo com um estudo da Ecglobal, mais de 60% dos consumidores afirmam que é um ponto que influencia diretamente suas decisões.

“É essencial que lojistas aproveitem a data para analisar o comportamento do seu público e usem dados de mercado para tomar decisões mais assertivas. Com organização e foco na experiência do consumidor, a celebração pode se tornar um momento decisivo para o crescimento sustentável dos negócios no ambiente digital”, diz a profissional.

Para auxiliar a turbinar o faturamento, Juliana ainda explica que outros pontos não podem ser deixados de fora. “O prazo rápido de entrega é muito relevante para os consumidores, além da clareza das informações, reputação do vendedor e a confiabilidade no processo de envio. Estar atento a esses pontos pode garantir não apenas o sucesso no Dia do Frete Grátis, mas também a fidelização do cliente prolongada”, finaliza a CRO,

Social Commerce: how did social networks become the new digital malls?

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Social Commerce: how did social networks become the new digital malls?

Social networks, which total more than 144 million active users in Brazil (66.3% of the population, according to the We Are Social), they are no longer just spaces for interaction and entertainment. Today, they consolidate as powerful online shopping channels, driving one of the fastest growing segments in e-commerce: social commerce.

Instagram, TikTok and WhatsApp are the main protagonists of this transformation, significantly altering consumer behavior search from Accenture, the global social commerce market is projected to reach US$ 1.2 trillion by the end of 2025.

“This accelerated growth is driven mainly by Generation Z and millennials, who prefer to shop directly on social networks, without leaving the environment where they interact with friends, influencers and brands”, says Boomer co-founder and digital marketing specialist, Pedro Paulo Alves.  

What is Social Commerce?

Social Commerce integrates e-commerce with social media, allowing consumers to discover, evaluate and buy products directly on platforms such as Instagram, Facebook, TikTok and WhatsApp. 

Unlike traditional e-commerce, it relies on social interaction, recommendations and engagement to drive sales, making the shopping experience more interactive and personalized.

“Social networks are no longer just showcases for products and have become true marketplaces.Today, consumers can search, try and purchase items directly from a post or ad, without having to leave the” platform, comments Pedro Paulo.

Instagram Shopping, for example, allows brands to sell directly on posts and stories. TikTok combines entertainment and sales in a unique way, with short and creative videos that engage consumers while encouraging them to buy. WhatsApp Business has been an essential tool for companies looking to offer personalized service and complete sales in real time.

“O Social Commerce represents a transformation in digital consumer behavior, and tools are driving this movement by integrating content, engagement and conversion.For brands, this means more proximity to the consumer and more opportunities to generate sales in a direct and strategic manner”, explains the expert.

92% consumers rely more on recommendations from people who follow on social media than on traditional ads

The success of social commerce is directly linked to the strength of digital influencers.Creators of content have become key parts in the buying process, exerting great influence on the decisions of the public. According to a study from Nielsen, 92% consumers trust recommendations from people who follow on social media more than traditional ads.

According to one surveying conducted by MindMiners in partnership with YOUPIX, 46% of respondents say that if a product/brand is used by one(a) influencer(a), they feel confident in using it as well. Another survey data indicates that 6 out of 10 followers have already purchased products or services recommended by influencers, highlighting the preference for this format for the discovery of new products.

On TikTok, for example, content creators make viral videos of reviews and often deplete product stocks within hours.In Instagram, partnerships with influencers bring brands closer to their ideal customers, while on WhatsApp, group referrals reinforce the power of digital word of mouth.

“Brands that invest in social commerce strategies based on the credibility of influencers are able to engage consumers more authentically and efficiently. This is because followers see these creators as reliable sources of information, making purchases more natural and impulsive” explains Pedro Paulo Alves.

The democratization of digital commerce

Social commerce is also democratizing access to the digital marketplace.Small entrepreneurs and independent brands can now sell directly to their audience without the need for large investments in traditional platforms.

Pedro Paulo points out that “tools such as Instagram Shopping and WhatsApp Business have allowed retailers to build closer relationships with their customers, offering a more personalized and affordable shopping experience”.

“O social commerce is not just a passing trend, but a definitive transformation in the way we buy and sell. Social networks are no longer just channels of communication; they have consolidated as the new digital malls of the modern era.”.

Tool identifies weaknesses of e-commerce and and suggests improvements

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Tool identifies weaknesses of e-commerce and and suggests improvements

If you have an online store, you may have wondered: is my e-commerce on the right track? What can I improve to sell more?

Paulista Magis5 just launched a free tool of Maturity Diagnosis to help shopkeepers better understand the performance of your e-commerce by offering valuable insights into what can be improved to increase sales.

The analysis is carried out through a detailed questionnaire on the operation of e-commerce. Based on the answers, the platform uses Generative Artificial Intelligence, integrated into a Magis5 database, to provide personalized insights and practical recommendations, based on successful cases already validated in the market.

The company has a partnership with the main players in the market, such as Amazon Mercado Livre, SHEIN, SHEIN Shopee, Magalu, AliExpress, etc American e WoodMadeand, through its own technology, it automates processes such as ad creation, inventory management, shipping and financial control, while offering real-time dashboards for a strategic and detailed view of the entire operation.

Now, in addition to automation, the company uses its expertise to offer the diagnostic and analysis tool.“The Brazilian e-commerce market is projected to surpass R$ 234 billion in revenue in 2025, according to ABComm, and in this scenario, tools that help in understanding the strengths and weaknesses of the business are essential for those seeking sustainable growth”, he says Claudio Dias, CEO of Magis5.

How Maturity Diagnostics for E-commerce Works

The Magis5 tool, besides being totally free, is easy to use by the shopkeeper, where the shopkeeper himself provides information to generate his result. The diagnosis begins with an evaluation of the maturity of e-commerce. The tool identifies at what stage the business is and which areas require greater attention. “This initial analysis is important for managers to understand their position in the market and draw strategies aligned with their needs quickly and practically”, explains Claudio.

In addition to identifying strengths and weaknesses, the tool provides practical recommendations for optimizing processes, improving management and increasing operational efficiency.“Based on analysis, entrepreneurs receive targeted guidance to correct deficiencies and exploit their competitive advantages”, the CEO highlights. 

With a simple interface, the platform is suitable for both those who have experience in e-commerce and those who are starting out.

According to the company, diagnosis can be an important ally to adjust strategies before the big retail dates, such as promotions and commemorative dates.“Our commitment is to offer a solution that adds real value to the business, allowing strategic planning focused on sustainable growth. The current moment is ideal for entrepreneurs to take care of the health of their business. With time available to implement new tools and test applications before periods of high movement, such as Mother's Day and Black Friday, companies have the opportunity to prepare the ground for solid growth in 2025.”

Gamificação nas empresas: conheça 4 mitos e verdades

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Gamificação nas empresas: conheça 4 mitos e verdades

De acordo com dados da ABEMF (Associação Brasileira das Empresas do Mercado de Fidelização), o setor registrou um faturamento de R$ 5,2 bilhões no primeiro trimestre de 2025 — crescimento de 13,6% em relação ao mesmo período do ano anterior. Para Thiago Brandão, CEO e cofundador da Loyalme, startup que nasceu dentro da Cuponeria para oferecer soluções de fidelização, a gamificação é uma prática poderosa entre as estratégias de fidelização para engajamento de seus públicos, uma vez que impulsiona as vendas fazendo com que os negócios prosperem.

Com o intuito de gerar um ganha-ganha, as empresas que utilizam a estratégia têm um objetivo a ser cumprido, que pode ser o de fidelizá-lo, e com isso o cliente pode ganhar um benefício exclusivo após executá-lo. “O gamification é um aliado importante para bonificar qualquer tipo de usuário, visto que, as campanhas de incentivo podem ser aplicadas a diferentes mercados por meio de uma abordagem transformadora que torna os clientes ainda mais fiéis”, aponta Thiago.

Pensando em desmistificar equívocos que envolvem a estratégia, o CEO destaca mitos e verdades sobre o mercado da gamificação. Veja a seguir:

  1. O gamification pode ser utilizado em diferentes áreas?

Verdade. Uma das principais razões para a ampla utilização da solução é a adaptação de acordo com as necessidades e objetivos de cada contexto. A estratégia aplicada oferece a oportunidade única de diferenciar a marca das demais, proporcionando experiências personalizadas e memoráveis, gerando engajamento, motivação e recompensas. Educação, saúde, marketing, recursos humanos e sustentabilidade são alguns dos exemplos.

  1. A solução se resume apenas a jogos instintivos?

Mito. Incorporar elementos de jogos, como pontuações e retribuições instantâneas são importantes para tornar a experiência do consumidor mais rica e atrativa. Porém, a estratégia não se resume somente a isso.

Para Brandão, a essência da gamificação consiste na criação de experiências envolventes e significativas para os usuários. “Além das recompensas tangíveis, a gamificação cria uma conexão emocional com a marca, obtendo resultados concretos e conquistando o senso de realização”, diz o CEO.

  1. O gamification pode contribuir para reter e atrair novos clientes

Verdade. A fidelização de clientes é um dos pilares fundamentais para o sucesso de qualquer empresa. Manter clientes satisfeitos e engajados pode aumentar a receita, além de fortalecer a reputação da marca e reduzir os custos de aquisição de novos. “Manter clientes é tão difícil quanto fidelizar novos, o gamification é uma ótima ferramenta para aumentar o engajamento e participação do público-alvo”, afirma Thiago.

  1. Estratégia de fidelização a curto prazo

Mito. Além de provocar o senso de realização, a gamificação introduz elementos competitivos, como rankings e desafios, que estimulam uma competição saudável entre os participantes. Ela pode aumentar o envolvimento e a motivação dos envolvidos para conquistar objetivos mais altos a longo prazo.

As soluções de gamificação também incorporam mecanismos para coletar dados e feedback dos usuários. Isso fornece insights valiosos sobre o comportamento dos clientes e as preferências, permitindo que as empresas realizem ajustes contínuos de forma mais eficaz.

“A tendência é que a gamificação esteja longe de ser algo passageiro. A abordagem transformadora tende a evoluir conforme alavancam novas estratégias para fidelizar e recompensar clientes”, finaliza o CEO.

80% of online sales in Brazil go through marketplaces & automation defines who makes the most profits

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80% das vendas online no Brasil passam por marketplaces – e a automação define quem lucra mais

In the Brazilian e-commerce scenario, where 80% of online sales focus on marketplaces.The difference between scaling operations or succumbing to bottlenecks is a critical factor: integrated automationwith competition and ever-closer margins, sellers who master intelligent management tools not only survive but capture market share while competitors crash in manual processes.

This is what says expert Claudio Dias, CEO of Magis5, an automation hub that integrates retailers with large marketplaces like Amazon, Brazil Mercado Livre, SHEIN, Shopee, Magalu, Netshoes, Leroy Merlin, AliExpress, American and Wood. 

If selling online seems simple, just list products and wait for orders, the reality of sellers is quite different. Stock, pricing, invoice issuance, shipping, customer service and financial management: everything needs to be done in real time and without fail. 

According to Dias, those who still do it manually lose money, time and, worse, competitiveness. “A automation is not a luxury, but a necessity. If you sell in multiple marketplaces without automation, you are playing in hard mode. Create ads and update stocks manually on each platform is unproductive. With a smart system, a single click solves this. Time is money”, he says.

The global market for technologies applied to marketing is on the rise: by 2025, investments in the sector should exceed US$13 billion, with a large part destined to AI and automation, according to Statista. In Brazil, 78% of companies already invest in this technology, according to a survey by OTRS Spotlight: IT Service Management. 

The explanation is simple: automation reduces costs, eliminates human errors and accelerates processes.Dias points out that the major players follow a triad: robust technology, technology and data-driven strategy and continuous training.“Advanced software without operational knowledge is as ineffective as a qualified team stuck to manual” processes, he warns.

Strategic automation, here, is the differential for optimize operations in marketplacesby integrating processes such as multi-channel ad publishing, intelligent inventory synchronization, automated document issuance, and real-time data analysis, sellers turn operational efficiency into a competitive advantage. 

Automation transforms time previously wasted with repetitive tasks into strategic capital.When intelligent systems take over operational processes, sellers gain the ability to focus on what really matters: market analysis, customer experience and business expansion (pillars that drive sales in a sustainable way”, says Claudio Dias, CEO of Magis5.

E-commerce is undergoing a paradigm shift, where automation is no longer a differential to become a basic requirement.“It is no longer a matter of choice, but of adaptation necessary to remain relevant in the” market, concludes Dias 

AI in retail: technology expected to influence more than 60% of digital sales in 2025

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AI in retail: technology expected to influence more than 60% of digital sales in 2025

Um estudo divulgado pela National Retail Federation (NRF) prevê que, em 2025, mais de 60% das vendas digitais serão influenciadas por agentes de inteligência artificial (IA). Isso significa que chatbots, assistentes virtuais, sistemas de recomendação e algoritmos preditivos terão um papel fundamental na decisão de compra dos consumidores, redefinindo a experiência do varejo digital.

Essas inovações agilizam o processo de compra, elevando as taxas de conversão e melhorando a experiência do consumidor. De acordo com Paulo Camargo, diretor executivo da iTalents – startup de desenvolvimento tecnológico com foco no varejo – o uso da IA no e-commerce já é uma realidade.

“A personalização da experiência de compra sempre foi um objetivo — e também um desafio — no varejo online. Com o avanço da IA, surgiram novas formas de customizar essa jornada. Sistemas inteligentes agora se conectam às plataformas de e-commerce para analisar padrões de navegação, histórico de compras e preferências, oferecendo sugestões altamente personalizadas por meio de interações conversacionais, o que eleva as taxas de conversão”, explica.

A inteligência artificial não está apenas revolucionando a experiência do consumidor final (B2C), mas também está remodelando o mercado B2B e os marketplaces. Empresas que operam nesse segmento já utilizam soluções de IA para analisar dados, prever demandas e otimizar estoques. As negociações se tornam mais rápidas e precisas, minimizando erros, reduzindo desperdícios e otimizando a eficiência operacional.

“Outro aspecto fundamental da IA no B2B é a automação de processos repetitivos, como a análise de contratos, atendimento ao cliente e gestão das cobranças. Chatbots e assistentes virtuais especializados já são usados para responder dúvidas técnicas, agilizar orçamentos e facilitar negociações complexas. Isso permite que profissionais se concentrem em atividades táticas e estratégicas, enquanto a tecnologia otimiza as tarefas operacionais”, aponta Paulo.

O equilíbrio entre personalização digital e humanização do atendimento será um fator determinante para manter a fidelização dos clientes. Além disso, questões relacionadas à privacidade e segurança de dados continuam sendo uma preocupação central no setor, exigindo regulamentações e boas práticas na implementação dessas tecnologias.

Enquanto as vendas online crescem, tanto nos marketplaces quanto nas lojas online próprias, há uma queda do varejo físico. Segundo o índice do Varejo Stone (IVS), o comércio digital apresentou um crescimento anual de 7,7%, enquanto o físico teve uma queda anual de 2,1%. Esse movimento já é evidente em setores como moda, eletrônicos e até supermercados, onde a experiência digital vem substituindo gradativamente o modelo tradicional.

Apesar desse cenário, o varejo físico não desaparecerá completamente. No entanto, ele precisará se reinventar para acompanhar o novo comportamento do consumidor. Modelos híbridos, como o omnichannel – em que lojas físicas servem como pontos de retirada, centros de experiência ou hubs logísticos –, podem ser a chave para a sobrevivência das marcas, especialmente para os sistemas de franquia de lojas do varejo que também vendem online.

“A IA deve avançar ainda mais no varejo digital, com assistentes de compra e recomendações hiperpersonalizadas elevando a experiência do consumidor. No setor de bebidas, por exemplo, preferências, orçamento e finalidade já influenciam a escolha do produto e canal. O futuro do varejo depende da adaptação das empresas a um cenário cada vez mais guiado por tecnologia e IA, que ampliam personalização e conveniência”, finaliza o diretor da iTalents.

The biggest bottleneck of your company could be you

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The biggest bottleneck of your company could be you

Entrepreneur who does not delegate, does not multiply. Who makes all the decisions in the arm ends up turning the very limit of growth of the company. According to the MXE Group, educational reference in solutions for entrepreneurs and their companies, this is one of the most difficult truths to accept for those who undertake in Brazil.

And it is accompanied by other equally common diagnoses: high turnover, improvised processes, feeling operation, time lost with bureaucracy, lack of predictability and low maturity in people management.The reflection of this is visible: according to Sebrae, more than 50% of small and medium-sized companies close their doors in up to four years.

“There is a lot of entrepreneurs who grow without structure, push, and one hour the bill arrives. Growth without management is risk. Growth without processes is chaos. Growth without good team is exhaustion”, says Felipe Cintra, CEO of MXE Group.

The invisible pains that hold your company back

  1. You can't delegate and you think no one does better than you

Centralization can work in the first few years, but then hangs up. The leader needs to exit the operation and form a second layer of management.

Diagnosis: Lack of intermediate leadership and culture of autonomy.

Solution: Team structuring, role definition and real decentralization (with security and monitoring).

  1. Its operation depends on people who “know how to make”, but not on processes that guarantee the result

The company is vulnerable to the departure of a single employee.

Diagnosis: Management based on key people, without knowledge backup.

Solution: Process mapping and standardization, KPI deployment, and use of AI to create predictability.

  1. You put out fires every day and you can't look at growth

The short term consumes everything.

Diagnosis: Reactive management, without strategic planning.

Solution: Indicator routine, prioritization methodology and analysis culture (with AI support for data reading).

  1. Your turnover is high and you normalized it

If you think that everyone “pula of employment even”, beware: this may be a direct reflection of your management.

Diagnosis: Lack of clarity about culture, goals, responsibilities, and growth plan.

Solution: HR restructuring, development trails and organizational culture reinforcement.

  1. You still try to scale the company with the same tools you used when you had 5 employees

Spreadsheets, manual annotations, controls in WhatsApp.

Diagnosis: Limited technology, handmade operation and bottleneck in processes.

Solution: Implementation of ERPs, integration of areas and use of artificial intelligence for faster and more accurate decisions.

“Business that depends 100% on the founder to function is not ready to scale. The entrepreneur needs to exit the mode IO does everything’ and assume the role of strategist.This is what allows to grow with” consistency, concludes the CEO.

About MXE Group

The MXE Group, an educational reference in solutions for entrepreneurs and their companies, specializes in building and implementing efficient processes, mentoring for entrepreneurs and training for teams and leadership. Founded in 2023, it focuses on structuring processes, optimizing management and boosting business growth. 

With clients in eight countries, including Japan, Canada, Portugal, USA and Argentina, the group impacts thousands of entrepreneurs through its two main fronts: the MXE Education, focused on training, lectures, masterminds and immersions, and the MXE Services, which includes Up Grow Consulting, specialized in structuring processes and business management and a fully equipped auditorium for events, which serves 120 people.

Under the leadership of multi-entrepreneur Felipe Cintra, founder and CEO, and Maycon Manfio, COO, MXE has consolidated as a reference in business development.With an expanding team, the group serves businesses from various sectors, such as agro, retail, food industry, health, e-commerce, industrial manufacturing and services, supporting entrepreneurs to scale their operations efficiently and sustainably.

You Need to Have an ‘Elon Musk’ in Your Management

Pedro Signorelli
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You Need to Have an ‘Elon Musk’ in Your Management

Elon Musk and Donald Trump have a tumultuous relationship, sometimes agreeing on certain issues, other times clashing, in a battle of egos where the winner is whoever holds more power. And even though we're talking about the President of the United States, Musk is no slouch when it comes to influence, so much so that Trump himself offered him the position of Head of the Department of Government Efficiency.

Furthermore, being the owner of X old TwitterMusk was able to perform a positive act for Trump's presidential campaign on social media, getting information to a massive number of users. Data from... Associated Press Reveals that the billionaire spent approximately $200 million supporting the current president, which could be considered a clear conflict of interest, but that's a story for another text.

While speculation swirls about his possible departure from the government, I pause to reflect on his actions during this time. Setting aside the controversies, to analyze only the professional aspect, I believe Musk could be a crucial element in any administration. But why? He's someone with a strong focus and clarity of purpose, primarily driven by results, and capable of delivering them.

I believe this is the ideal way for any employee to work in a company, regardless of their role. Elon Musk has worked at various companies and in different sectors, acquiring knowledge and experience to gain a broader and better understanding of each situation. This allows him to bring efficiency to challenges, such as the mass layoffs he implemented. X.

In this sense, I think he might possess Hard skills Highlighting this, along with a view that error serves as learning and that challenge can drive one to go further. After all, Elon Musk put an end to the 'meme' that a rocket can't move backward, as he actually managed to implement this action in practice. SpaceXThat is, it is a Please provide the Portuguese text you would like translated. "Storyline" is already in English. That makes his actions generate value over time, through competence.

I'm not defending or judging, but rather highlighting how some of this highly controversial figure's actions can be useful in management. Of course, Elon Musk makes mistakes, and one of the worst, in my opinion, was when he emailed all employees asking for a weekly list of their accomplishments. This action bypassed any hierarchy, disrespecting people in general.

Every company must learn to work with confidence; otherwise, there will be no progress. There are other ways to understand how each team member's work is impacting and generating results for the company, rather than catching people off guard. Leadership needs to be attentive to guide effectively, pointing individuals in the right direction. He needed to achieve the results; did he consider requesting this through the normal process for each leader? Would he have received the answers in time?

In more serious situations, decisive action is needed, where sometimes sending a message is more important than the action itself. This is the responsibility of leadership to apply when deemed appropriate. I don't believe we have the elements to judge whether it was appropriate or necessary. Much happens behind the scenes. But we need to learn from these situations, either to apply them in our context or to definitively decide that it's not the case.

Domino’s oferece Amstel em dobro por tempo limitado

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Domino’s oferece Amstel em dobro por tempo limitado

A Domino’s vai turbinar ainda mais a experiência dos fãs de pizza e cerveja: entre os dias 21 e 27 de abril, quem pedir uma lata de Amstel (350ml) leva outra de brinde. A ação é válida para pedidos realizados nos canais próprios da marca e pode ser combinada com as principais ofertas da semana.

Ou seja: dá para aproveitar a Terça em Dobro, em que a pizza de menor valor sai de graça na compra de duas médias ou grandes, e ainda garantir Amstel em dobro. Na Quarta da Pan, a marca oferece 40% de desconto em duas pizzas pan de qualquer sabor — e cerveja também entra na conta. Já quem optar pelos sabores da categoria Favoritas pode aproveitar a oferta diária de duas pizzas médias por apenas R$32,90 cada, tudo com a possibilidade de brindar em dobro.

“O mês de abril está recheado de boas oportunidades para os nossos clientes. Além de ser uma forma de valorizar quem não abre mão de uma boa cerveja, a campanha com a Amstel, marca com a qual temos uma parceria sólida, chega para somar a um calendário de promoções muito atrativas, que já fazem parte da rotina de quem ama a nossa pizza.Pizza com cerveja é a pedida ideal para ver futebol, reunir os amigos ou curtir um momento de descanso”, conta Gabriel Ferrari, CMO da Domino’s Pizza Brasil.

Todas as ofertas especiais são exclusivas para pedidos feitos pelos canais oficiais da Domino’s Pizza Brasil: balcão, telefone, site e app.

WhatsApp in Brazil: app usage in commerce grows 30.47%

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WhatsApp in Brazil: app usage in commerce grows 30.47%

WhatsApp has registered growth of 30.47% in Brazil when used for message exchange between customers and companies Messaging Trends 2025, held annually by Infobip, cloud communications platform. Globally, the trend of using the application for purchase, sale and consumer relationship is even stronger, with an increase of 53.8%.

The study, which was based on more than 530 billion mobile channel interactions on Infobip's platform around the world, pointed out that Brazil is among the countries that recorded the most growth in message exchange on all types of platforms in Latin America. The use of digital channels for communication with customers was driven by sectors such as Telecommunications, with growth of 76%, Media and Entertainment, which increased by 14 times, Finance and Fintechs, which rose by 22%.

An example of the effectiveness and practicality of the commercial use of WhatsApp in Brazil is the company Vai de Bus, which sells transport recharges in several cities. Through WhatsApp Payments, Meta feature that had Infobip as the first company to perform technical integration and expansion of the feature in the country, Vai de Bus created a payment experience via PIX by WhatsApp. With this new functionality, 98% of passengers opted for this payment method, with 85% being the conversion rate for payments in purchases by the application. 

Brazil is an example of success when it comes to tools that work by WhatsApp due to the popularity of the application in the country. “The Brazilian population often quickly adhere to new technologies and this makes this an interesting place for innovations.In addition, Infobip has the mission to help companies improve the experience of their consumers. Making transactions more agile, safe and practical is in line with this goal and this makes the population buy more with more satisfaction and that business grow and may have performance gain with their teams, since chatbots can interact 100% in this process of selling services by the”, Cager co-manager Bunt.

In addition to the conversation app, Artificial Intelligence is another emerging technology that has been highlighted in recent years.“Thanks to the improvement of this feature, the challenge is no longer to use it, since many companies have joined chatbots that make use of AI, for example, but rather apply it in an integrated way to the various communication channels to create a cohesive shopping journey”, explains Borges.

With the popularization of chatbots, AI and messaging applications, there is a constant growth in the market of conversational experiences. Technology applications are becoming increasingly sophisticated, with companies seeking to incorporate them into all their channels of use.“Having several channels available to the customer is already a reality for many brands, but those that stand out are precisely those that have these channels strategically synchronized to provide continuous, consistent and high quality experiences”, concludes. 

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Inclusion and speed: the Brazil-Asia e-commerce revolution The growth of e-commerce in Brazil has been remarkable, driven by a combination of factors including increased internet penetration, the rise of mobile technology, and a growing middle class with higher disposable income. However, the relationship between Brazil and Asia in the e-commerce space is particularly fascinating, marked by rapid innovation, strategic partnerships, and a focus on inclusion. **Inclusion: Bridging the Digital Divide** One of the most significant aspects of the e-commerce revolution in Brazil is its potential to bridge the digital divide. In a country with vast geographical disparities, e-commerce offers a unique opportunity to reach underserved populations. By leveraging technology, companies can extend their reach to remote areas, providing access to goods and services that were previously unavailable. Asian e-commerce giants like Alibaba and JD.com have been instrumental in this regard. Through partnerships with Brazilian firms, these companies have introduced innovative solutions tailored to the local market. For instance, Alibaba’s AliExpress has made significant inroads in Brazil, offering a wide range of products at competitive prices. Similarly, JD.com has collaborated with local logistics providers to ensure efficient delivery, even in hard-to-reach areas. **Speed: The Race to Deliver** Speed is another critical factor in the Brazil-Asia e-commerce dynamic. Consumers today expect fast delivery, and companies are rising to the challenge. The competition to offer the quickest delivery times has led to the adoption of advanced technologies and logistics strategies. One notable example is the use of drone delivery. Both Brazilian and Asian companies are exploring this technology to enhance delivery speed and reach. For instance, JD.com has been testing drone deliveries in rural areas of China, and similar initiatives are being considered in Brazil. This not only speeds up delivery but also reduces costs associated with traditional logistics. Additionally, the implementation of automated warehouses and robotics has revolutionized the fulfillment process. Companies like Magalu (formerly Magazine Luiza) in Brazil have invested heavily in automation to improve efficiency and reduce delivery times. These technologies are often inspired by or directly imported from Asian e-commerce leaders, highlighting the cross-pollination of ideas and innovations. **Strategic Partnerships and Collaborations** The Brazil-Asia e-commerce relationship is also characterized by strategic partnerships and collaborations. These alliances are crucial for navigating the complexities of the global market and leveraging each other’s strengths. For example, Brazilian e-commerce platform B2W has partnered with Chinese payment giant Alipay to facilitate cross-border transactions. This collaboration not only simplifies the payment process for consumers but also opens up new markets for Brazilian sellers. Similarly, partnerships between Brazilian logistics companies and Asian tech firms have led to the development of more efficient supply chain solutions. **Conclusion** The e-commerce revolution between Brazil and Asia is a testament to the power of technology in driving economic growth and social inclusion. By focusing on inclusion and speed, both regions are setting new standards in the global e-commerce landscape. As this relationship continues to evolve, it promises to bring about even more innovative solutions and opportunities for consumers and businesses alike.

Getnet reveals that Customer Week drives online sales with a 13.94% increase The Customer Week campaign, which took place between September 5th and 11th, resulted in a 13.94% increase in online sales compared to the previous week, according to data from Getnet, a payment solutions company. The period, which is traditionally marked by promotions and discounts, attracted more consumers to make purchases on the internet. The increase in sales was observed across all regions of the country, with the highest growth in the Southeast (20.3%) and the lowest in the North (5.1%). "Customer Week is an important date for e-commerce, as it encourages consumers to make purchases and helps businesses increase their sales," says Marcelo Labuto, CEO of Getnet. "This year, we saw a significant increase in online sales, which shows that the campaign was successful in attracting consumers." The data also shows that the average ticket for online purchases increased by 5.3% compared to the previous week. This indicates that consumers are not only buying more, but also spending more on each purchase. Getnet also observed an increase in the use of credit cards for online purchases. The use of credit cards increased by 10.2% compared to the previous week, while the use of debit cards decreased by 2.1%. "The increase in the use of credit cards may be related to the promotions offered during Customer Week," says Labuto. "Many consumers prefer to use credit cards to take advantage of the discounts and promotions offered by stores." In summary, Customer Week was a successful period for e-commerce, with a significant increase in online sales and an increase in the use of credit cards for purchases. The data from Getnet shows that the campaign was effective in attracting consumers and encouraging them to make purchases on the internet.

Digitalization and tokenization mark discussions at StartSe Payment Revolution Day 2025

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