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With the 'channel for equity model’, Atomic Ventures presents itself as the future of startup acceleration in Brazil

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With the 'channel for equity model’, Atomic Ventures presents itself as the future of startup acceleration in Brazil

Atomic Group, innovation and technology hub that aims to earn R$ 35 million in 2025, is presenting to the market the channel for equity model of Atomic Ventures, one of the seven companies that form the group. The model brings differentials that place Atomic Ventures as the future of startup acceleration in Brazil.

Atomic Ventures offers entrepreneurs sales channels for the activation of their products, in the active customer base of the group, at no cost. Currently, this base has more than 2.5 thousand customers, of multiple economic activities. It also offers strategic mentoring for growth. The model transforms part of the revenue into proportional equity (share participation).

Thus, there is a fairer model, as highlighted by the founder and CEO of Atomic Group, Filipe Bento. The time of the founder of the enterprise is also respected, in a process consisting of two major steps: pre-acceleration, “an initial period of strategic mentoring and validation before the signing of the” acceleration, and the acceleration program itself.

The pre-acceleration phase includes simplified due diligence, with initial legal and financial analysis; term of investment and/or acquisition preference while the startup is incubated; and mentoring with specialists, with evaluation of key points, such as business model, scalability, initial traction and corporate structure.

Acceleration involves the legal stage (formalization of the terms of the investment, including equity and strategic objectives); and Atomic Ventures deliveries.These are: the initial capital for connection with the Bitrix marketplace; network of mentors and experts in product, marketing, sales and finance; and connections with investors for future rounds.

“We have transformed founders into scalable and profitable business leaders, to be the owners of the” destiny, says Bento.

The executive also points out that the Atomic Ventures model integrates an innovation and technology ecosystem made up of the other companies of the Atomic Group (representative of the international Bitrix platform), Atomic Apps, Atomic Education, Atomic Partners, Atomic Capital and Atomic Data.

From this ecosystem, Bento cites two 3’ cases that illustrate its potential. One of them is the PowerZap WhatsApp API for Bitrix24, which integrates customer communication in WhatsApp within Bitrix24.CRM. In two years, the monthly revenue of this solution grew more than six times: it went from R$ 71 thousand in July 2022 to R$ 468 thousand in July 2024.

Another 24-inch-based version of PowerBot is that of Br24, a chatbot created in the Bitrix24 system.It allows you to implement powerful solutions in an agile way.In the first four months of the solution's deployment, the number of customers jumped seven times (28 in September 2024, 144 in December), with the same revenue growth (from R$ 7 thousand to R$ 50 thousand monthly).

“Companies that have fit with the Atomic Ventures model get well-structured investments, technology-centric solutions, not manual services; proven MRR [monthly recurring revenue], financial potential and product validated”, says the CEO of Atomic Group.

The Age of “Self-Healing IT”: Autonomous systems that correct faults without human intervention

Fernando Baldin
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The Age of “Self-Healing IT”: Autonomous systems that correct faults without human intervention

We have definitely entered the era of Self-Healing IT, or self-healing IT. A new technological model in which digital systems and infrastructures not only identify failures, but make decisions and perform corrective actions autonomously, without waiting for human validations or depending on the availability of support teams. I see this advance as more than an innovation, it is an urgent need in the face of the increasing complexity of modern digital environments.

Over the past few years, we have witnessed the evolution of IT management moving from the reactive model to a proactive model, with intensive use of monitoring and alerting tools. But even with this evolution, we continue to operate within a limited cycle, in which failures still need to be interpreted and solved manually. The result is response time limited by human capacity, delays in incident resolution, impact on user experience and operation performance indicators.

The Self-Healing IT approach breaks this cycle. It represents the consolidation of a truly intelligent model, where automation is combined with analytical and predictive capabilities to anticipate problems, apply real-time corrections and continuously learn from the incidents faced. It is not just about automating punctual tasks or running correction scripts, we speak here of a model where artificial intelligence (AI), machine learning and native integration with IT Service Management (ITSM) systems allow a systemic and scalable self-healing.

In my experience, I have put this vision into practice by uniting robotic process automation (RPA), AI capabilities and a deep integration layer with systems. This architecture allows events triggered by failures, such as an overload on a server, a service that has stopped responding, or an anomalous peak of memory consumption, to be handled automatically, from detection to resolution. Automation goes far beyond what “start service”, it involves contextual logic, root cause verification, automated call opening and closing, and transparent communication with business stakeholders.

I see the positive impact of this approach daily. To exemplify, let's think of a hypothetical situation of a financial institution, which faces thousands of recurring calls every month, such as tickets, password reset and even more complex infrastructure problems. By adopting a platform focused on Self-Healing IT, the number of manual calls of the company can drop dramatically, reducing the average resolution time and increasing operational efficiency. In addition to being possible to free up technical teams to focus on strategic initiatives, rather than repetitive and low-value tasks.

It is fundamental to understand that the concept of self-healing IT is not a futuristic luxury, it is a practical response to current demands. With the increasing adoption of distributed architectures, multicloud, microservices and hybrid environments, the complexity of the IT operation has become so high that manual supervision is no longer enough. The human ability to monitor, interpret and act is being overcome. This is where Self-Healing IT comes in, as an intelligence layer that ensures continuity, resilience and performance, without overloading teams.

I firmly believe that the future of IT is intelligent automation with self-correction. A future in which platforms are proactive, resilient and increasingly invisible, because they simply work. This new era requires a change of mentality. Stop seeing automation as something isolated and start to see as a self-healing and integrated ecosystem. Self-Healing IT is the basis for this. It does not replace the human, but enhances their work, redirecting the focus of operational tasks to real innovation. I am convinced that this journey is inevitable.

Datas comerciais impulsionam o varejo, mas a tecnologia por trás das vendas precisa evoluir

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Datas comerciais impulsionam o varejo, mas a tecnologia por trás das vendas precisa evoluir

As grandes datas comerciais, como a Páscoa e o Dia das Mães, que estão chegando, além da Black Friday, Dia do Consumidor e Dia dos Namorados, representam picos de venda que impulsionam o varejo digital e físico. No entanto, o crescimento exponencial das transações pode gerar desafios operacionais para as empresas que desenvolvem software para o setor. Estabilidade dos e-commerces, integração com PDVs e eficiência na emissão de notas fiscais são desafios críticos para software houses que desenvolvem soluções para o varejo.

De acordo com a Associação Brasileira de Comércio Eletrônico (ABComm), o e-commerce brasileiro arrecadou R$ 204,3 bilhões em 2024, um aumento de 10,5% em relação ao ano anterior. Além do faturamento positivo, foram 414,9 milhões de pedidos contabilizados, representando ticket médio de R$ 492,40. Ao todo, o número de compradores online chegou 91,3 milhões. Para 2025, prevê-se que o faturamento do e-commerce brasileiro ultrapasse R$ 234 bilhões, com crescimento de quase 15%, ticket médio de R$ 539,28 e três milhões de novos compradores, segundo a ABComm. 

Já a Associação Brasileira das Empresas de Cartões de Crédito e Serviços (Abecs) aponta que a Páscoa deste ano deve movimentar R$ 5,3 bilhões, 26,8% a mais do que no ano passado. Em um mercado competitivo, a inteligência artificial se destaca como ferramenta essencial, sendo adotada por 70% das lojas virtuais para análises de dados e automações que garantem experiências mais personalizadas e eficazes, conforme pesquisa da Ebit/Nielsen.

“Datas comemorativas impulsionam o varejo, e a tecnologia desempenha um papel essencial para garantir o sucesso das vendas. Em nosso hub de soluções, práticas como a integração entre sistemas de gestão e marketplaces, automações de processos financeiros — incluindo pagamentos e transferências dentro do próprio ERP — e a emissão ágil de Nota Fiscal do Consumidor Eletrônica são adotadas com o objetivo de impulsionar o desempenho dos varejistas. O desafio é evoluir continuamente essas tecnologias para acompanhar os picos de demanda sem comprometer a experiência do consumidor. Discutir essas tendências e inovações é fundamental para garantir estabilidade, escalabilidade e segurança nas operações digitais”, afirma Jonathan Santos, CEO da TecnoSpeed.

Corporate Efficiency as Artificial Intelligence

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Corporate Efficiency as Artificial Intelligence

Have you ever wondered what it would be like to have more agile operational processes, capable of identifying bottlenecks and providing accurate data for strategic decisions? The answer may lie in Artificial Intelligence (AI). Far beyond automating tasks, AI is a powerful tool for mapping and optimizing processes, allowing companies to focus on more creative and strategic activities, resulting in significant efficiency and productivity improvements.

Bruno Castro, expert in Artificial Intelligence, process standardization and human development, explains how this technology can revolutionize business processes by identifying waste and providing detailed reports that allow quick and effective adjustments.“A AI is not just about automation.It offers valuable insights that allow more efficient and assertive management. By freeing employees time for strategic activities, it enhances results and allows sustainable growth”, says Bruno.

But how exactly does AI do this?

The key lies in the ability of Artificial Intelligence to provide immediate and detailed feedback on process performance. This feature allows you to identify patterns, correct failures and adjust operations in real time, which is essential for an increasingly competitive market.

A recent survey by the Access Partnership, in collaboration with Amazon Web Services (AWS), revealed that 68% of employees expect task automation to be the main benefit of AI. But the gains go far beyond automation.By using this technology to map processes, companies can identify operational bottlenecks, eliminate waste and implement improvements that provide efficiency and profitability.

However, one of the biggest challenges for companies when implementing new technologies is the natural resistance of employees to change. In this sense, Bruno Castro also offers training aimed at developing the mindset of employees, using Neurolinguistic Programming (NLP) techniques to facilitate the acceptance of technological innovations and promote engagement with the strategic objectives of the company. “The human being has a natural tendency to remain resistant to change. Working the mindset of employees is essential to ensure that they are prepared to embrace AI as an ally in process improvement. NLP is a powerful tool to engage the team and promote a culture of continuous learning”, highlights the expert.

Faced with a scenario where optimization and innovation are fundamental, B.Castro Consultoria Empresarial, a company owned by Bruno Castro, offers a complete approach that combines efficient processes, advanced technology and human development to ensure extraordinary results. “The AI revolution is just beginning, and the future of your company can be shaped by strategic decisions you make today”, concludes Bruno.

Linx introduces new functionality for efficient management of marketplaces

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Linx introduces new functionality for efficient management of marketplaces

Linx, a specialist in retail technology, launches a new functionality for marketplace management in Microvix, its ERP solution for store, network and franchise management. Developed in partnership with Plugg.to technology, an integration hub with Linx marketplaces, the novelty simplifies operational processes and optimizes sales results, ensuring more efficiency and integration in the digital environment.

With the new function, small and medium retailers can connect their products to more than 70 marketplaces in Brazil, without the need for parallel systems. The solution offers easy integration with marketplace hubs, automated enrichment of ads and unified financial management within the ERP itself, reducing complexity and increasing the assertiveness of operations.

Among the channels integrated into the new functionality is the TikTok Shop ''shopping platform integrated into the TikTok app, which allows users to discover and purchase products without leaving the social network. The official debut of TikTok Shop in Brazil is scheduled for the day 08 May, and MCX Marketing customers using Microvix will be able to participate in the debut of the platform, making their products available at launchthis direct integration with TikTok is made possible by the new Marketplaces function, reinforcing Linx's commitment to offer up-to-date solutions with the main trends in digital retail.

“The expansion into marketplaces is an opportunity for retailers to expand their sales and reach new consumers.The new function comes to eliminate technological and operational barriers, ensuring that retailers can focus on growing their business without giving up efficiency and control of the” management, Rafael Reolon, director of vertical Retail at Linx.

AI and loyalty: 5 trends that win customers even more

Nara Iachan
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AI and loyalty: 5 trends that win customers even more

Artificial intelligence has played an increasingly significant role in how companies approach customer loyalty.By harnessing sophisticated algorithms and advanced processing power, AI is transforming how companies understand, engage and retain their customers. In this regard, I list below five important trends that are revolutionizing customer loyalty.
 

Customization at scale:

Personalization has always been a key part of building long-lasting customer relationships. However, effective implementation of large-scale personalization has been a challenge for many companies. AI has been changing this landscape by enabling the analysis of large volumes of real-time data to understand individual customer behavior.With machine learning algorithms, companies can create highly personalized experiences for each customer, from product recommendations to targeted communications, significantly increasing loyalty.

Anticipation of needs:

One of the biggest advantages of AI is its ability to predict future behaviors based on historical data patterns.By analyzing purchase history, past interactions, and other variables, AI systems can anticipate customer needs before they even express them. This allows companies to get ahead, offering customized solutions and offers that meet the specific needs of each customer, increasing satisfaction and loyalty.
 

24/7 virtual assistance:

With the advancement of chatbots and virtual assistants technology, companies are empowering their customers to access support and information at any time, without the need for direct human intervention.These AI-based virtual assistants can answer common questions, solve simple problems and even conduct transactions, offering a convenient and efficient experience for customers, which contributes to loyalty. However, it is important to note that AI does not replace human service, but rather extends the availability of support, allowing for a virtually integral service.

Feedback and analysis of feelings:

AI can analyze large volumes of customer feedback, including sentiment analysis on social networks, product reviews, and comments on customer service channels.With this information, companies can better understand customer perceptions about their products and services, identify areas for improvement, and take proactive steps to solve problems before they affect loyalty.

Smart recommendations:

Through AI-powered recommendation algorithms, companies can offer highly relevant and personalized product suggestions to each customer.By analyzing browsing behavior, purchase history, and individual preferences, these systems can accurately predict which products are most likely to interest each customer, encouraging additional purchases and increasing loyalty.

Por que você termina o dia exausto — e com a sensação de não ter feito nada?

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Por que você termina o dia exausto — e com a sensação de não ter feito nada?

Responder mensagens no WhatsApp, checar e-mails, atender ligações, participar de reuniões e ainda entregar tarefas estratégicas. Para muitos profissionais, essa é a realidade de todos os dias. O problema é que, apesar do ritmo intenso, a produtividade real parece não acompanhar o volume de esforço.

“Vivemos em um estado de distração permanente. A tecnologia trouxe velocidade, mas também uma competição brutal pela nossa atenção“, afirma Virgilio Marques dos Santos, sócio-fundador da FM2S Educação e Consultoria, especialista em gestão de carreiras e PhD pela Unicamp.

Segundo ele, a sensação de esgotamento no final do expediente, mesmo sem grandes entregas, é um sintoma claro do impacto das interrupções frequentes no trabalho. “Cada vez que somos interrompidos, nosso cérebro precisa fazer um esforço adicional para retomar o raciocínio. Esse ciclo de quebra e retomada consome energia cognitiva e prejudica a tomada de decisão”, explica.

Esse efeito não é novo. Estudos clássicos sobre sobrecarga informacional, como o publicado em 2007 por Cheri Speier, Joseph Valacich e Iris Vessey, na Decision Sciences, já demonstravam que distrações frequentes reduzem a clareza mental e aumentam a incidência de erros. A diferença é que, com a hiperconectividade atual, o cenário se agravou — e o custo passou a ser medido também em saúde mental.

O impacto das distrações no dia a dia corporativo

No ambiente de trabalho, as distrações são muitas vezes naturalizadas. Reuniões sucessivas, mensagens instantâneas, notificações constantes e interrupções “rápidas” de colegas se acumulam e criam um ruído que sabota a concentração. “Quando isso vira rotina, decisões importantes passam a ser tomadas com base em informações incompletas ou sem o devido raciocínio. E isso pode afetar diretamente os resultados de um projeto ou de toda uma área“, afirma Santos.

Ele lembra que o profissional multitarefa, antes celebrado, hoje é visto com mais cautela. “Ser produtivo não é fazer muitas coisas ao mesmo tempo, mas conseguir avançar nas tarefas que realmente importam, com profundidade e atenção plena.”

Quatro estratégias para proteger o foco e melhorar a performance

Diante desse cenário, Santos elenca quatro práticas simples que podem ajudar a reduzir os impactos das interrupções e aumentar a efetividade no trabalho:

1. Blocos de tempo focado: reserve períodos do dia para tarefas estratégicas, com notificações desligadas e interrupções minimizadas. Informe a equipe sobre essa rotina para alinhar expectativas;

2. Gestão de prioridades: utilize ferramentas como a Matriz de Eisenhower (que divide as tarefas em quatro categorias: urgentes e importantes, importantes mas não urgentes, urgentes mas não importantes, e nem urgentes nem importantes) para diferenciar o que é urgente do que é importante. Assim, evita-se o risco de gastar energia com demandas de baixo impacto;

3. Horários para comunicação: concentre a checagem de mensagens e e-mails em momentos específicos do dia. Isso reduz a ansiedade de estar sempre disponível e melhora a gestão do tempo;

4. Cultura de respeito ao tempo: incentive no time uma comunicação clara e planejada. Muitas dúvidas podem ser resolvidas em reuniões pré-agendadas ou com trocas de mensagens mais objetivas.

“Resgatar o foco é mais do que uma questão de eficiência. É uma forma de cuidar da nossa saúde mental e da qualidade das decisões que tomamos todos os dias”, conclui o especialista.

Temu Supera Amazon and Conquest Third Position in Brazilian E-commerce

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Temu Supera Amazon and Conquest Third Position in Brazilian E-commerce

Em uma ascensão meteórica, a plataforma chinesa Temu alcançou a terceira posição entre os maiores e-commerces do Brasil, ultrapassando a gigante americana Amazon. O feito foi registrado em março, considerado o melhor mês da história para a empresa no país, quando atingiu impressionantes 216 milhões de acessos mensais. As informações são da Conversion.

Crescimento recorde em meio a um cenário positivo

Março foi um mês de recuperação para o comércio eletrônico brasileiro, que cresceu 9,5% em comparação ao desafiador mês de fevereiro. Neste cenário positivo, a Temu se destacou ao registrar aproximadamente 19 milhões de acessos a mais que a Amazon, que ocupava anteriormente a terceira posição no ranking nacional.

O mais impressionante é que a ultrapassagem ocorreu mesmo com a Amazon apresentando crescimento no período, evidenciando a força da expansão da plataforma chinesa no mercado brasileiro, apesar de sua recente chegada ao país.

Setor de importados bate recorde histórico

O segmento de produtos importados, onde a Temu se insere, também viveu seu melhor momento histórico em março, com crescimento de 26,4% em relação ao mês anterior. Além da Temu, outras empresas asiáticas como Shein e Aliexpress, que completam o top 3 do setor, também apresentaram resultados positivos.

Entre as dez maiores empresas de importados operando no Brasil, apenas a Made in China registrou queda de acessos durante o mês.

Comportamento do consumidor cada vez mais móvel

Os dados de março também confirmam uma tendência crescente no mercado brasileiro: a predominância dos acessos via dispositivos móveis. No mês, 78% das visitas a e-commerces no país foram realizadas por meio de celulares.

Um marco importante foi registrado quando os aplicativos (22,3% dos acessos) ultrapassaram os computadores desktop (21,6%) como segunda forma mais utilizada para acessar lojas online. A navegação via navegadores móveis segue como principal método, representando 56,1% do total de visitas.

Outros setores também em alta

O mês também foi positivo para outros segmentos do comércio eletrônico. O setor de turismo se recuperou após um fevereiro desafiador, apresentando crescimento de 9%, com destaque para a Latam, que ampliou seus acessos em 22%.

Já o segmento de cosméticos cresceu 8,8% durante o mês das mulheres, com a Sephora registrando impressionante aumento de 33,3% em seus acessos. O Boticário assumiu a liderança no ranking do setor, seguido por Natura e Beleza na Web.

A ascensão da Temu ao terceiro lugar do e-commerce brasileiro reforça a competitividade crescente do mercado nacional e o apetite dos consumidores brasileiros por plataformas que oferecem produtos importados a preços competitivos.

ClearSale predicts more than R$ 47 million in Easter fraud attempts

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ClearSale predicts more than R$ 47 million in Easter fraud attempts

On the eve of Easter, e-commerce is warming with the expectation of increases in sales &, with it, the risk of fraud is also growing. A study by ClearSale, a reference in fraud prevention, estimates that between April 10 and 20, 2025, attempts at e-commerce scams should add up to R$ 47.25 million.

According to the company, the period should record approximately 50 thousand fraudulent attempts, with an average ticket of R$ 920.53 per transaction.

“The convenience of online shopping has encouraged consumers to purchase typical products of commemorative dates, such as Easter, digitally. However, this movement also attracts the attention of scammers. Therefore, it is essential that retailers and customers redouble care to ensure a safe and quiet” experience, says Rodrigo Sanchez, CSO of ClearSale.

He also highlights a specific point of attention for retailers: “Gift cards are among the preferred targets of fraudsters at this time.If your store offers this type of voucher, it is important to carefully monitor atypical movements during the”.

Análise de dados, inteligência e pesquisas comportamentais impulsionam vendas no e-commerce e varejo para a Páscoa

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Análise de dados, inteligência e pesquisas comportamentais impulsionam vendas no e-commerce e varejo para a Páscoa

A Páscoa é uma das datas mais importantes do primeiro semestre quando o assunto é consumo. Segundo levantamento da Timelens, empresa de tecnologia e inteligência de dados para negócios, marcas e creators, com base em dados do Google Shopping e Google Trends, o tema apresentou crescimento de mais de 300% em aderência nas conversas e buscas. A força do período também se refletiu diretamente no interesse por produtos, cujo entre os dez itens mais pesquisados durante o mês, oito foram ovos de Páscoa.

Sendo assim, cada vez mais, as soluções inteligentes que apoiam os pequenos, médios e até mesmo as grandes empresas no e-commerce e varejo passam a ter mais valor. Isso porque, elas otimizam estratégias, antecipam tendências, e claro, impulsionam as vendas durante esta e outras sazonalidades do ano. Veja abaixo algumas delas e como atuam no mercado.

Análise de dados de buscas online otimizam estoques de forma mais eficaz:

THE Timelens, especializada em conectar dados e gerar insights sobre comportamentos e percepções do mercado, pode impulsionar o segmento de chocolates na Páscoa ao fornecer análises detalhadas que auxiliam as empresas a entenderem as preferências dos consumidores. Um exemplo disso é a análise recente da empresa, em que a mesma identificou aumento de mais de 800% na busca pelo ‘Ovo de Páscoa da Kinder ovo’. Insights como esses permitem que as marcas ajustem estratégias de marketing e estoques de forma assertiva, e maximizando as oportunidades de venda durante o período.

Plataforma de inteligência de dados que acompanha tendências e consumo para e-commerce:

THE Nubimetrics, plataforma líder em fornecer dados inteligentes para sellers e marcas, desempenha um papel estratégico ao ajudar pequenos ,médios e grandes vendedores a se destacarem durante datas sazonais como a Páscoa. Por meio da análise de comportamento nos principais marketplaces, a empresa oferece informações sobre a demanda e oferta, ou seja, produtos mais buscados, variações de preço e oportunidades pouco exploradas. Com esses dados em mãos, os lojistas conseguem tomar decisões mais assertivas sobre o mix de produtos, posicionamento e timing de campanhas, ampliando sua competitividade mesmo em datas de alta competitividade.

Entendendo o consumidor por meio de pesquisas comportamentais com neurociência e tecnologia:

De acordo com a Accenture, 61% das empresas consideram a antecipação de tendências como uma prioridade estratégica. Porém, é essencial inseri-las em planejamento e transformá-las em informações para ser cada vez mais assertivo nas estratégias de negócios – especialmente em datas movimentadas para o consumo, como a Páscoa. Nessa linha, a Neura, consultoria de estudos comportamentais e porquês, entrega soluções 360 ao mapear dinâmicas culturais, decodificar resultados de pesquisas em conhecimento e traduzi-los em estratégias robustas. Com equipe multidisciplinar, a companhia usa a tecnologia da neurociência aplicada por meio do comportamento humano para analisar informações e convertê-las em conhecimento para marcas e organizações, sendo um elo entre neurociência e cultura ao traduzir inconscientes em experiências conscientes.

Diante de um cenário cada vez mais orientado por dados e pela compreensão profunda do comportamento do consumidor, o sucesso nas vendas durante a Páscoa — e em outras datas estratégicas do varejo — está diretamente ligado à capacidade das marcas de se anteciparem às demandas do mercado. Ferramentas e plataformas que unem inteligência de dados, tecnologia e neurociência têm se mostrado fundamentais para entender desejos, prever tendências e agir com precisão. A combinação entre análise e sensibilidade torna-se o diferencial competitivo para empresas que desejam crescer de forma consistente em um mercado em constante transformação.

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Inclusion and speed: the Brazil-Asia e-commerce revolution The growth of e-commerce in Brazil has been remarkable, driven by a combination of factors including increased internet penetration, the rise of mobile technology, and a growing middle class with higher disposable income. However, the relationship between Brazil and Asia in the e-commerce space is particularly fascinating, marked by rapid innovation, strategic partnerships, and a focus on inclusion. **Inclusion: Bridging the Digital Divide** One of the most significant aspects of the e-commerce revolution in Brazil is its potential to bridge the digital divide. In a country with vast geographical disparities, e-commerce offers a unique opportunity to reach underserved populations. By leveraging technology, companies can extend their reach to remote areas, providing access to goods and services that were previously unavailable. Asian e-commerce giants like Alibaba and JD.com have been instrumental in this regard. Through partnerships with Brazilian firms, these companies have introduced innovative solutions tailored to the local market. For instance, Alibaba’s AliExpress has made significant inroads in Brazil, offering a wide range of products at competitive prices. Similarly, JD.com has collaborated with local logistics providers to ensure efficient delivery, even in hard-to-reach areas. **Speed: The Race to Deliver** Speed is another critical factor in the Brazil-Asia e-commerce dynamic. Consumers today expect fast delivery, and companies are rising to the challenge. The competition to offer the quickest delivery times has led to the adoption of advanced technologies and logistics strategies. One notable example is the use of drone delivery. Both Brazilian and Asian companies are exploring this technology to enhance delivery speed and reach. For instance, JD.com has been testing drone deliveries in rural areas of China, and similar initiatives are being considered in Brazil. This not only speeds up delivery but also reduces costs associated with traditional logistics. Additionally, the implementation of automated warehouses and robotics has revolutionized the fulfillment process. Companies like Magalu (formerly Magazine Luiza) in Brazil have invested heavily in automation to improve efficiency and reduce delivery times. These technologies are often inspired by or directly imported from Asian e-commerce leaders, highlighting the cross-pollination of ideas and innovations. **Strategic Partnerships and Collaborations** The Brazil-Asia e-commerce relationship is also characterized by strategic partnerships and collaborations. These alliances are crucial for navigating the complexities of the global market and leveraging each other’s strengths. For example, Brazilian e-commerce platform B2W has partnered with Chinese payment giant Alipay to facilitate cross-border transactions. This collaboration not only simplifies the payment process for consumers but also opens up new markets for Brazilian sellers. Similarly, partnerships between Brazilian logistics companies and Asian tech firms have led to the development of more efficient supply chain solutions. **Conclusion** The e-commerce revolution between Brazil and Asia is a testament to the power of technology in driving economic growth and social inclusion. By focusing on inclusion and speed, both regions are setting new standards in the global e-commerce landscape. As this relationship continues to evolve, it promises to bring about even more innovative solutions and opportunities for consumers and businesses alike.

Getnet reveals that Customer Week drives online sales with a 13.94% increase The Customer Week campaign, which took place between September 5th and 11th, resulted in a 13.94% increase in online sales compared to the previous week, according to data from Getnet, a payment solutions company. The period, which is traditionally marked by promotions and discounts, attracted more consumers to make purchases on the internet. The increase in sales was observed across all regions of the country, with the highest growth in the Southeast (20.3%) and the lowest in the North (5.1%). "Customer Week is an important date for e-commerce, as it encourages consumers to make purchases and helps businesses increase their sales," says Marcelo Labuto, CEO of Getnet. "This year, we saw a significant increase in online sales, which shows that the campaign was successful in attracting consumers." The data also shows that the average ticket for online purchases increased by 5.3% compared to the previous week. This indicates that consumers are not only buying more, but also spending more on each purchase. Getnet also observed an increase in the use of credit cards for online purchases. The use of credit cards increased by 10.2% compared to the previous week, while the use of debit cards decreased by 2.1%. "The increase in the use of credit cards may be related to the promotions offered during Customer Week," says Labuto. "Many consumers prefer to use credit cards to take advantage of the discounts and promotions offered by stores." In summary, Customer Week was a successful period for e-commerce, with a significant increase in online sales and an increase in the use of credit cards for purchases. The data from Getnet shows that the campaign was effective in attracting consumers and encouraging them to make purchases on the internet.

Digitalization and tokenization mark discussions at StartSe Payment Revolution Day 2025

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