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Invent Apps comes to modernize the management of companies in any ERP

E-Commerce Update
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Invent Apps chega para modernizar a gestão das empresas em qualquer ERP

Invent, leader in complementary solutions to ERPs and reference in tax, banking, contractual and human resources management in the SAP ecosystem in Brazil and Latin America, it has just launched its new generation of cloud products, the Invent Apps platform, which arrive to modernize the management of companies, regardless of the management system used.

“The main advantage of Invent Apps is its ability to connect with any ERP on the market, without the need to replace systems already in operation. Companies can choose only the modules or features they need, improving the performance and scalability of the” management, explains Marcos Tadeu Junior, CEO of Invent.

The applications with the main features of the tax and banking suites are already available and it is already possible to use the NFS-e and NF-e modules, in addition to performing the efficient management of SPED Tax, Accounting and ECF, accurate calculation and analysis of taxes such as IRPJ, CSLL, PIS and COFINS, make the reconciliations of accounts, cards, electronic payments and even renegotiation of debts of customers, all this in an automated and secure way. 

Because it is built natively in the cloud, the platform eliminates the need for physical infrastructure, allowing businesses to operate more efficiently and with less complexity.

“Invent Software's goal is to help companies improve their management without forcing them to abandon the systems they are already used to. Our solution is pluggable and flexible, allowing companies to grow and adapt quickly to market changes, with lower risk and greater” efficiency, concludes Marcos Tadeu Junior.

Currently, Invent serves more than 4 thousand customers, supporting companies in all segments to optimize their management with high performance and security.

Freight drops 0.54% in March, the first since November, says Edenred Repom

E-Commerce Update
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Frete tem queda de 0,54% em março, a primeira desde novembro, aponta Edenred Repom

According to data from the latest analysis of the Edenred Repom Freight Index (IFR), the average freight price per kilometer driven in March was R$ 7.35 in the country, which represents a slight fall of 0.54% compared to February. It is the first decline in the average price recorded by IFR since November 2024.

“Although observed factors that usually press the freight value upwards, such as the increase in the freight table floor and the beginning of the harvest, the IFR observed a slight decline in March. Although the slowdown in the industrial sector has a more significant impact on the manufacturing industry, it is important to note that commodities continue to show positive results.In addition, the Edenred Ticket Log (IPTL) Price Index pointed out a slight decrease in the diesel price at stations in March compared to February, a factor that may also have contributed to alleviate operating costs and impacted the values practiced in road transport”, analyzes Viniciosandes, director of Edenredom Reprom.

In the following months, the evolution of freight prices will continue to be linked to a combination of economic variables. “A reduction in the value of diesel in refineries announced by Petrobras and in force since April 1 may bring more relief to operational transportation costs, while the performance of sectors such as agribusiness and the extractive industry should continue to impact the pace of contracting the sector and the values practiced per kilometer driven”, concludes Fernandes.

IFR is an index of the average freight price and its composition, raised based on the 8 million annual freight and toll voucher transactions administered by Edenred Repom. Edenred Repom, a brand of the Mobility business line of Edenred Brasil, has been specialized for 30 years in the management and payment of expenses for the road freight transport market, leader in the freight payment and toll voucher segment with 8 million annual transactions and more than 1 million truck drivers served throughout Brazil.

When two giants fight, Brazil delivers faster

Luciano Furtado C. Francisco
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Quando dois gigantes brigam, o Brasil entrega mais rápido

Não é preciso ser especialista em geopolítica para sentir o reflexo das tensões entre China e Estados Unidos. Basta clicar em “comprar” e observar o aumento nos prazos de entrega ou aquele salto suspeito no preço final. A guerra comercial, reacendida com tarifas pesadas dos dois lados — algumas chegando a 145% nos EUA sobre produtos chineses — está mexendo não só com os índices da bolsa, mas com o carrinho de compras de milhões de brasileiros. 

Para o e-commerce nacional, essa briga de titãs vem como um vento forte. Quem está bem-posicionado pode içar as velas e ganhar velocidade. Quem não estiver, vai virar de lado na tempestade. 

A mudança no tabuleiro global começou com os EUA mirando diretamente nas importações da China, atacando com tarifas altíssimas e revisão de isenções tributárias. A resposta da China foi imediata: restrições a minerais estratégicos e novas barreiras comerciais. Resultado? Um sistema logístico internacional trêmulo, fretes subindo, fornecedores tensos e incerteza na reposição de estoques. Mas e o Brasil nisso tudo? 

Curiosamente, essa crise externa pode ser a senha para uma maturação acelerada do e-commerce nacional. Com os produtos chineses mais caros e menos competitivos nos EUA, abre-se uma janela para marcas brasileiras ocuparem espaço — desde eletrônicos montados por aqui até itens de moda, beleza e casa. O consumidor, que antes olhava basicamente apenas para o preço, agora também pesa o prazo e a confiabilidade da entrega. 

E aí entra a logística. O Brasil, sempre lento em reagir às demandas da economia digital, começa a despertar. Marketplaces investem pesado em centros de distribuição regionais, startups logísticas se multiplicam com soluções criativas, e há um movimento silencioso — porém robusto — de nearshoring: trazer fornecedores da Ásia para países da América Latina, reduzindo tempo, custo e dependência. 

Plataformas como Mercado Livre, Magalu e Amazon Brasil estão à frente nessa corrida, com frotas próprias, armazéns automatizados e algoritmos que preveem demanda com precisão milimétrica. Não à toa, o Brasil fechou 2024 com crescimento de 12,1% no comércio eletrônico, acima da média global, segundo a Ebit/Nielsen. 

Claro, há obstáculos, como o alto custo logístico interno, a burocracia para importações, além da fragilidade de infraestruturas como portos, aeroportos, estradas e ferrovias. Mas há também uma nova mentalidade, pois o lojista brasileiro está aprendendo que depender exclusivamente de insumos chineses é uma fragilidade e está agindo. 

Essa guerra comercial não vai acabar tão cedo. A verdade é que, enquanto EUA e China trocam tarifas como se fossem faíscas em duelo de sabres, o Brasil pode — se agir com visão e ousadia — tornar-se um Player --- In the context of sports, a "player" refers to an individual who participates in a game or sport. This term is universally used across various sports, whether it's football, basketball, soccer, or any other competitive activity. The role of a player can vary significantly depending on the sport and the specific position they occupy within the team. For example, in football, players can be categorized into forwards, midfielders, defenders, and goalkeepers. Each of these roles has distinct responsibilities and skills that contribute to the overall performance of the team. In basketball, players are typically divided into guards, forwards, and centers, each with specific duties on the court. Beyond sports, the term "player" can also be used in a broader sense to describe someone who is actively involved in a particular activity or situation. This can include roles in gaming, theater, or even in business contexts where individuals are seen as key contributors to a project or strategy. In all these contexts, the essence of a player remains the same: an active participant who contributes to the dynamics and outcomes of the activity in question. mais forte, mais autônomo e mais rápido. 

No novo jogo do e-commerce global, não vence quem briga mais. Vence quem entrega melhor.

Arrow Mobility revolutionizes deliveries and improves customer experience in e-commerce

E-Commerce Update
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Arrow Mobility revoluciona entregas e melhora experiência de clientes no e-commerce

THE Arrow Mobility, startup de mobilidade elétrica, apresentou o Arrow One, furgão 100% elétrico desenvolvido para otimizar as entregas do comércio eletrônico. Com foco em eficiência e segurança, o veículo surge como solução para os gargalos da “última milha”, etapa crucial da jornada de compra. Em 2024, com 414,9 milhões de pedidos online no país, 23% dos consumidores ainda relatam insatisfação com prazos e custos de frete, um desafio que o novo modelo promete ajudar a resolver.

O Arrow One alia tecnologia sustentável e operação altamente eficiente, e também atende às principais demandas do setor, como: entrega acelerada, reduzindo drasticamente os tempos de espera; baixo custo operacional, com deslocamento realizado a apenas 20% do valor de uma van convencional; segurança reforçada, permitindo o transporte interno de cargas sem exposição a riscos externos; solução para o trânsito intenso das grandes cidades, garantindo maior produtividade e eficiência nas rotas urbanas. 

Sobre a nova solução, Nestor Felpi, conselheiro da Arrow Mobility, comenta: “Para satisfazer o cliente, é preciso alinhar armazenamento, estoque e entrega ágil. O Arrow One foi desenvolvido para transformar a logística do e-commerce, superando desafios como trânsito intenso e segurança. Com eficiência comprovada, ele realiza duas vezes mais entregas, reduz custos logísticos em 80% e garante um transporte seguro, sem expor a carga”, afirma Nestor.

Atento democratizes the use of Artificial Intelligence in the customer and employee experience

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Atento democratiza o uso de Inteligência Artificial na experiência do cliente e do colaborador

Atento Luxco 1 (“Atento” or “Companhia”), one of the world's largest providers of customer relationship management and business process outsourcing services (CRM/BTO) and an industry leader in Latin America, consolidates its transformative role in the Business Transformation Outsourcing sector.Through its innovative offer of solutions aimed at improving Customer Experience (CX) and EX Employee Experience), the company redefines the way brands interact with their customers, democratizing access to advanced high-impact technologies in different sectors.

From the implementation of its strategy based on proprietary technology, artificial intelligence and intelligent automation, Atento transforms key processes in customer service. This evolution translates into hyper-personalized experiences, more intuitive interactions and more efficient operations for almost 100 customers today, and continues to be expanded to many others in all regions. Thanks to the development of its technology ecosystem, the company has achieved remarkable results that reflect its ability to scale innovation:

  • Advanced Insights: With more than 125 thousand hours of processes analyzed, this solution facilitates strategic decision making through advanced data analysis.
  • Knowledge Assistant's: Virtual assistants that add up to 125 thousand interactions with customers and employees.
  • Smart Recruiter's: Automation of the recruitment process with about 250 defined profiles and approximately 150 thousand interviews, optimizing the candidate experience and accelerating the selection of talents.
  • Attentive Conversations: Generative conversational platform with over 32 million interactions and multiple proofs of concept of advanced conversational AI in development for base customers.
  • Corporate Chat: Internal corporate chat that dealt with more than 675 thousand questions and answers for almost 8 thousand users, improving productivity and the employee experience.
  • Dynamic Automation Platform: Platform with 5,500 active users to date, facilitating intelligent automation of repetitive tasks and business processes.
  • Qualistore: Real-time quality tool with more than 25 thousand users in 4 countries, focused on the continuous improvement of CX processes. One of its most striking features is gamification, which includes elements such as points and ratings, encouraging employees to actively participate in training, creating a competitive and fun environment where users can track their progress and participate more in learning activities. This approach not only increases motivation, but also contributes to a more dynamic and collaborative environment, promoting the continuous development of teams.
  • Integrated Login: Intelligent authentication solution already implemented for several customers and thousands of users, which strengthens security and access experience in digital environments.

“Na Atento, we have integrated Artificial Intelligence at the heart of our solutions so that any company, regardless of its size or digital maturity, can benefit from it”, says Dimitrius Oliveira, CEO of Atento. “With more than 100 thousand people, we are focused on developing, scaling and democratizing AI advances.Our goal is clear: to democratize access to advanced technologies and turn innovation into concrete results for the customer and employee experience”, he concludes.

Taking customer experience to the next level

Through its ecosystem of proprietary solutions, Atento has integrated artificial intelligence into critical processes, improving efficiency, customization and scalability for its customers around the world.Much of these solutions are concentrated in Atento AI Studio, its AI platform designed to transform customer experience and operational efficiency in secure environments.

  • Banker: Attentive Insights is also applied to analyze in depth the interactions of services, to identify critical areas and opportunities for improvement. In order to increase customer satisfaction of a large bank, the tool was used to identify the main reasons for dissatisfaction in CSAT research and the root cause that derived from the intervention of human analysis. About 10 points of friction related to communication problems were identified and the AI indicated 04 initiatives to achieve process improvements and thus achieve, in a period of only 2 months, an increase of 3.5% in CSAT, in addition to a reduction of 5% in the possible resolution rate of work was also maintained 2 channels.
  • Energy: A large energy company relied on AI Studio to improve its customers' claim processes related to installment payment, identifying the main reasons for dissatisfaction and developing prompts that would help agents have more empathy, identify the root cause of complaints and guide the customer successfully. This provided a better final experience and managed to increase the customer satisfaction indicator by 8.64% and NPS by 9%, with a reduction of 65% in the number of dissatisfied customers.
  • Payments Sector: We implemented AI Studio resources for a company in the payments sector with the objective of reducing customer migration to critical channels, ensuring that the operation has better engagement and end customer satisfaction. With the implementation, we were able to analyze interactions contextually, allowing us to accurately identify problems and adopt solutions, ensuring that each case was monitored until resolution. With a reduction of 22% in leaks between January and December 2024, we demonstrated a substantial improvement in operational efficiency. In addition, the training of agents and collaboration between the areas of Quality and Innovation resulted in valuable insights that further improved the quality of the service. These advances with 1ST, reflected in metrics such as 1ST, increased by 13, showed a higher satisfaction, such as CST, showed improvements with 13.

How Artificial Intelligence is revolutionizing shift management in retail

Jose Pedro Fernandes
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Como a Inteligência Artificial está revolucionando a gestão de turnos no varejo

Retail is one of the most dynamic and competitive sectors of the global economy. With increasing digitalization and changing consumer behavior, companies in the segment face the challenge of optimizing their operations, ensuring operational efficiency and a better experience for customers and employees.In this scenario, artificial intelligence (AI) emerges as a strategic ally, especially in the management of shifts and work scales.  

Efficient workforce management is one of the main factors that impact employee productivity and satisfaction. With the need to keep stores operating in multiple shifts, often the distribution of scales is done manually, generating overload in some employees and underutilization of others. And this undoubtedly directly impacts on productivity and employee well-being, in addition to compromising the quality of customer service.  

Workforce Management (WFM) solutions use machine learning technology and bring a proactive approach to shift planning, using advanced algorithms to predict demand, analyze historical patterns and optimize team distribution, enabling:  

AI analyzes sales data, customer traffic, and seasonal trends to suggest scales aligned with actual store needs.  

Reducing costs and overtime: technology prevents excessive or insufficient staff allocations, reducing costs with unnecessary overtime.  

INCREASING employee satisfaction: AI allows the creation of more balanced shifts, ensuring better workload distribution, promoting well-being in the workplace and improving the balance between personal and professional life of employees.  

According to a Bain & Company survey**, Generative AI tools can increase productivity by up to 25% and generate significant cost savings for retailers.  

For managers, AI allows them to offer intuitive dashboards and real-time insights, allowing for more agile and assertive decision-making.In addition, it facilitates compliance with labor legislation, minimizing risks of non-compliance.  

For employees, AI enables greater predictability and flexibility in the workday.Technology can also integrate mobile and interactive solutions, allowing employees themselves to request shift changes and journey adjustments in a simple and transparent way.  

Digitalization and the adoption of AI in shift management are no longer an option, but a necessity for companies seeking competitiveness and sustainability. After all, the integration between technology and strategic workforce management is the key to a more efficient, profitable and human retail.  

By investing in AI workforce management solutions, retail companies not only improve operational efficiency, but also create a fairer and more productive work environment.

Brazilian market is on track to be a global leader in Tokenization, says ABcrypto study

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Mercado brasileiro se encaminha para ser líder global em Tokenização, aponta estudo da ABcripto

The advance of tokenization in Brazil is already a reality, with concrete cases of application in the financial market and strategic sectors of the economy, according to the study “Tokenization 4 Cases and Possibilities”developed by the Brazilian Crypto-Economics Association (ABcrypto), successful initiatives show how asset digitization is transforming the investment landscape in the country. 

Tokenization allows the conversion of physical and financial assets into secure, traceable and accessible digital representations. The study highlights cases such as tokenization of receivables, driven by companies such as PeerBR and Liqi, which enable the conversion of duplicates and credit rights into tradable digital tokens.In addition, Netspaces and Mynt are innovating in the tokenization of real estate, enabling the fractionation of high-value properties to democratize access to the real estate market. 

In agribusiness, Agrotoken leads initiatives to transform commodities such as soybeans, corn and wheat into digital assets, expanding financing options for rural producers.In parallel, Brazilian banks have been exploring tokenization to offer new investment modalities and expand access to the capital market. 

Another important advance is the infrastructure for Web3 and white label solutions developed by companies such as Klever and BlockBR, which create platforms to facilitate tokenization in various segments. This movement reinforces the role of Brazil as one of the most promising markets for the digitization of assets. 

The adoption of tokenization in the country is driven by a favorable regulatory environment, with the Virtual Assets Legal Framework and guidelines from CVM and the Central Bank ensuring legal certainty for investors and companies.In addition, the successful experience of Pix and the development of Drex are key factors for the expansion of the sector. 

With a daily volume of R$ 23 billion handled in crypto assets and more than 9.1 million individual investors in the country, Brazil positions itself at the global forefront of tokenization. The study by ABcripto reinforces that this trend is expected to grow in the coming years, making the financial market more accessible, efficient and dynamic. 

About study  

Recently launched by ABcripto, the study details the main factors that put Brazil ahead of the global market in the theme of tokenization. Among the highlights are the advancement of the regulatory environment, with the implementation of the Legal Framework for Virtual Assets and the guidelines of the CVM and the Central Bank, which ensure legal certainty for investors and companies. 

In another pillar, the Innovative Payment Infrastructure, with the successful experience of Pix, as the basis for the adoption of DREX, should accelerate financial digitization.The analysis also shows how tokenization facilitates the democratization of access to the capital market, by allowing investors of different profiles to have access to assets previously restricted to large players, expanding financial inclusion; in addition to attracting more attention from foreign investors. 

Fintalk recebe investimento da HiPartners para liderar o futuro da IA conversacional no Brasil

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Fintalk recebe investimento da HiPartners para liderar o futuro da IA conversacional no Brasil

A HiPartners, venture capital focada em varejo, anuncia o investimento de R$ 6 milhões na Fintalk, a primeira IA conversacional brasileira, num valuation de 9 dígitos. Esse é o 7º investimento do fundo focado exclusivamente em retail techs, cuja base de relacionamento é formada pelos maiores varejistas do Brasil, o que transcende o aporte de capital para um smart money capaz de catalisar a estratégia de growth da startup. Atualmente são mais de 80 investidores, dentre eles empresários como Sergio Zimerman, fundador da Petz; Eugênio De Zagottis, board member da RD Saúde, Gabriela Baumgart, sócia do Grupo Baumgart, entre outros.

Com início da operação comercial em 2022, a Fintalk consolida-se como a primeira plataforma de inteligência artificial (IA) conversacional do Brasil capaz de compreender regionalismos, gírias e nuances culturais, oferecendo soluções de automação para mais de 12 milhões de usuários, focada em grandes players como referência de alguns nomes C&A, Stone, SKY,Avenue Itaú,Porto Seguro, CIMED, entre outros.

A decisão da HiPartners reforça a confiança na base tecnológica e comercial da Fintalk. A empresa desenvolveu uma inteligência artificial própria, garantindo controle total sobre atualizações, personalização e segurança bancária, validada por instituições financeiras de referência — um critério essencial para clientes entreprise. O impacto nos resultados faz da Fintalk a nova tecnologia favorita do mercado: ela reduz em 50% os custos de atendimento, corta em 40% as despesas com cobrança e eleva em até 25% a conversão de vendas e cobrança.

O aporte reforça o compromisso do fundo de acelerar empresas de tecnologia com alto potencial de crescimento e diferenciais competitivos claros. A entrada da startup no portfólio permitirá que a Fintalk amplie a liderança no mercado de IA conversacional, expanda a atuação nacional e internacional e, ainda, fortaleça sua equipe com profissionais seniores, garantindo crescimento sustentável e escalável, principalmente no varejo, onde existe o desafio diário de oferecer um relacionamento omnicanal que seja ao mesmo tempo ágil e natural, com geração de valor clara para o varejista e seus clientes.

“A falta de soluções eficazes de comunicação impacta diretamente na satisfação do consumidor, e na maioria das vezes, ferramentas complexas possuem custos operacionais elevados, quase que proibitivos. De todos os players que avaliamos, vimos na Fintalk a única empresa capaz de reduzir esses entraves e proporcionar aos clientes um relacionamento por voz muito mais eficiente e acessível. Nosso investimento reforça a confiança na capacidade da startup em liderar esse setor, tanto no Brasil quanto no exterior”, comenta Walter Sabini Junior, CEO da HiPartners. 

Accelerated growth

Com um crescimento consistente de 8% ao mês, a Fintalk não apenas dobra de tamanho anualmente, mas também se posiciona de forma estratégica para expandir sua presença no mercado. Esse ritmo acelerado reflete a solidez do modelo de negócios, a crescente demanda por suas soluções e a eficiência na execução da estratégia. No Brasil, o investimento ajudará a empresa a reforçar a presença e continuar sendo referência em IA conversacional para grandes corporações. “Enquanto concorrentes globais tratam o Brasil como mercado secundário, nós nascemos aqui e crescemos porque entregamos resultados de alto impacto que geram valor para os nossos clientes, e juntos temos construído grandes cases de sucesso com elevado ROI.”, afirma Luiz Lobo, fundador e CEO da Fintalk.

“O investimento da HiPartners valida nossa missão de inovar no varejo no Brasil e no mundo.”, completa. A expectativa da empresa é manter o ritmo acelerado e seguir dobrando de tamanho ano após ano, impulsionada pelo crescimento do setor e pela evolução contínua de suas soluções.

Mercado bilionário

O mercado global de IA, avaliado em cerca de US$200 bilhões em 2023, está em forte expansão, e a Fintalk está bem posicionada para se destacar nesse cenário. Com dezenas de milhões de usuários atendidos, e milhões de transações diárias, a empresa oferece soluções como agentes de IA para atendimento, vendas e cobrança, além de um copiloto para melhora de performance.

O CEO e fundador da Fintalk, Luiz Lobo, possui vasta experiência no setor financeiro e de tecnologia. Antes de fundar a empresa, liderou a expansão de plataformas disruptivas de adquirência para milhões de microempreendedores na Stone e Hipercard, além de ter desempenhado papeis estratégicos no como sócio do Itaú e da Stone, e CIO AT&T/SKY Digital Brasil. Sua visão e expertise têm sido fundamentais para o crescimento acelerado da Fintalk e a consolidação como líder no mercado de IA conversacional no Brasil.

Qlik presents AI solutions and success stories during the Gartner Data & Analytics 2025 Conference

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Qlik apresenta soluções com Inteligência Artificial e caso de sucesso durante a Conferência Gartner Data & Analytics 2025

THE Qlik, a global data integration, data quality, analytics and Artificial Intelligence (AI) company, will take its complete solutions platform to the Gartner Data & Analytics 2025 Conference, which will be held on April 28 and 29. During event sessions and presentations at its booth (322), Qlik will highlight trends, technologies and success case, as well as address how customers can expand informed decision making and bring more results to business from solutions such as Qlik Talend Cloud and Qlik Answers. Qceblik will also present real-time innovations in Apergol, from the first-time optimization of the company, and new-time Ups.

“A Qlik will showcase its latest innovations, which help empower organizations to gain valuable insights from data to drive more strategic decisions. We continue to guide market transformations with cutting-edge technologies, which use Artificial Intelligence to support companies to address complex challenges, revealing patterns, anticipating demands and supporting the development of more effective strategies to generate more value to the business”, says Olimpio Pereira, Country Manager at Qlik Brazil.

Qlik will have a comprehensive schedule of lectures, highlighting the practical application of integration, quality, governance and data analysis, as well as the strategic use of Artificial Intelligence in business. Among the highlights, is the success case presentation of Santos Brasil, a reference company in port and logistics operations, which will show how its digital transformation has been conducted through a data-driven journey. Qlik will also mediate a roundtable that will discuss the ways for organizations to be, in fact, prepared to adopt Artificial Intelligence.

Qlik experts will be available at the company booth to comment on news such as the recent acquisition of Upsolver. From this initiative, Qlik deepens its ability to provide companies with end-to-end, open and scalable solutions that unify data, analytics and AI integration into a single platform. Open and real-time data architectures are essential to ensure flexibility and scalability in data management, and enable organizations to access information faster, optimize their data assets, reduce costs and unlock AI-driven insights with more performance.

Another highlight will be Qlik Answers, a technology that makes it difficult to efficiently leverage unstructured data in business workflows. Considering that most of the world's data is unstructured, such as emails and documents on the organizations' intranet, which makes it difficult to analyze, Qlik provides customers with the resources they need to make it possible. Qlik Answers is an innovative knowledge assistant driven by Generative AI that transforms the way companies access and use unstructured data. The solution offers reliable and personalized answers from private sources and curated by companies, such as knowledge libraries and repositories of relevant documents, to ensure instantaneous and insights.

Visitors will also learn more about Qlik Talend Cloud, which offers comprehensive data integration with extensive quality and governance capabilities, crucial to maintaining information integrity in AI operations. The solution is a complete and integrated platform that allows you to track, maintain and protect data accuracy at all stages of its lifecycle. Qlik Talend Cloud has features such as data products (data products) for faster and more quality-assured data curation, as well as a dynamic data marketplace to enhance information delivery throughout the organization.

Qlik was recognized as a Leader in the Gartner Magic Quadrant for Data Integration Tools of December 2024 and the Magic Quadrant for Augmented Data Quality Solutions of March 2025. Qlik believes this recognition demonstrates the effectiveness of its capabilities and commitment to providing comprehensive data solutions that deliver value to the business and enable them to evolve in an increasingly competitive landscape.

Write down Qlik at the Gartner Conference on Data & Analytics 2025

Date28 And 29 April

Stand: 322

Local: Sheraton Sao Paulo WTC Hotel & Suites United Nations Avenue, 12559 2 Brooklyn New & New

Agenda of event sessions and presentations:

Monday, 28/04

io Session: Digital Transformation and Innovation io The data journey in Santos Brasil io at 11:45 io Local: Ballroom 1 IO 3o floor

15 Roundtable: AI Readiness 2 WHAT does it mean, in fact, to be “ready for AI”? 15:15 & 15 Local: Room R18

2 Presentations at the booth will take place throughout the day

Tuesday, 29/04

13: The importance of open and real-time data architectures in the current scenario 13:05 (Location: Exhibit Showcase Theater, Golden Hall 5th Floor

2 Presentations at the booth will take place throughout the day

About the Gartner Data & Analytics Conference

Gartner analysts will provide additional analytics on Data and Analytics trends at the Gartner Data & Analytics Conferences, which will take place on April 28 and 29 at Sao Paulo (Brazil), from May 12 to 14 London (England); from 20 to 22 May in Tokyo (Japan); on 2 and 3 June at Mumbai (India) and on 17 and 18 June Sydney (Australia). Follow the conference news and updates on X using #GartnerDA.

Gartner Disclaimer

GARTNER is a registered trademark and service of Gartner, Inc. and/or its affiliates in the United States and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and is used with permission.

Gartner does not endorse any vendor, product, or service described in its research and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of the Gartner research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

E-commerce technologies must be selected with a focus on results—not just on current trends.

人名采用音译惯例保留原名；
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Tecnologias para e-commerces precisam ser selecionadas com foco no resultado – e não só nas tendências do momento

E-commerce has never had access to as many technological resources as it does now. From AI-powered solutions and marketing automation to chatbots, real-time data analysis, and intelligent logistics systems, the sector is experiencing rapid evolution. And the data confirms it: according to Nuvei, e-commerce sales are projected to jump from US$26.6 billion in 2024 to US$51.2 billion in 2027 – a 92.51% increase over the period, driven by advancements in digital transformation and the growing desire for personalization in the customer journey.

But faced with so many options, the inevitable question arises: which tools are truly worth the investment? In times of tight margins, marketing, technology, or innovation directors must adopt a profitability-focused vision. In other words, the priority is to protect the bottom line — that last line of the financial statement that reveals the company's profit. In this sense, the choice of new technologies must be directly linked to the measurable impact they generate on the business.

Many companies make the mistake of investing in tools that don't align with their operational reality or are implemented hastily without planning. The result? Overburdened teams, decentralized data, and a series of stalled processes that hinder decision-making. Therefore, a more effective path – especially for small and medium-sized businesses – is strategic scaling: adopting one technology at a time, focusing on resolving real and specific problems. 

This approach allows for precise tracking of the impact of each solution, enabling adjustments as needed. Furthermore, this strategy preserves resources, fosters increased return on investment (ROI), and reduces the risk of waste.

Another important point is the suitability of tools to the local context. It is common for Brazilian companies to adopt solutions recommended by international parent companies that, while globally established, don't fit Brazil's regulatory and operational processes. This generates high dollar costs with no proportional return. In these cases, the local manager needs to take a more active role and demonstrate that solutions developed by national companies can be more effective, faster, and financially more viable.

It is important to highlight that seeking efficiency does not mean abandoning innovation. Chatbots, for example, are proven solutions for reducing customer service costs, with the potential to cut up to 30% of these expenses. However, automation should be used with balance – excessive use can lead to the dehumanization of the customer experience. Therefore, planning is as essential as the tool itself.

Following the same line of reasoning, the architectural model composableThis approach, which allows combining different tools to create customized solutions, is extremely promising—provided it's accompanied by clear objectives and digital maturity. Following this logic, the ideal is to seek solutions that address multiple needs with the fewest possible contracts. This reduces integration effort, simplifies management, and improves operational efficiency. Solutions focused on the customer experience—such as personalization platforms and marketing automation—generally deliver faster returns. More robust technologies, like predictive analytics and logistics optimization systems, can be adopted in later stages, as the business matures.

In summary, technology should be a growth lever, not a financial or operational burden. The secret lies in making conscious choices, based on data, clear objectives, and the actual operation of each company. Not everything available on the market is applicable to all businesses. What's important is identifying what truly drives key performance indicators and, from there, grow intelligently.

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