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Digital data hijacking is a major threat to businesses

E-Commerce Update
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Digital data hijacking is a major threat to businesses

In recent years, ransomware attacks have become one of the biggest cyber threats for companies in Brazil and worldwide. Against this backdrop, digital law expert lawyer Gabriel Araujo Souto, from PG Advogados, explains the essential legal steps that companies and professionals should take when victims of this type of crime.

“The first mistake that many companies make is to act without specialized legal advice”, warns the lawyer. According to him, the rush to recover the data leads many organizations to make hasty decisions that can aggravate the legal situation. “Ransom payment, for example, is not a crime in Brazil, but needs to be analyzed with caution, as it can bring ethical and legal implications”, he explains.

The expert highlights three legal measures needed after an attack:

1.   Preservation of evidence ''Disconnecting affected systems without technical guidance may destroy important evidence for investigations;

2.   Notification to authorities (General Law on the Protection of Personal Data) requires communication to the ANPD (National Data Protection Authority ) within 72 hours when personal data is leaked;

3.   Contractual analysis . It is essential to verify obligations with customers and suppliers on data protection.

For prevention, Souto recommends that companies include specific cybersecurity clauses in contracts with IT vendors; develop an incident response plan aligned with legal requirements; and conduct periodic audits to verify compliance with data protection standards.

The legal aspect of digital security is often overlooked until it is too late.Preventive advice can prevent not only the damage of the attack itself, but also the legal consequences that can persist for years”, concludes the expert.

Is digital inclusion the new driver of financial empowerment?

Laila Martins
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Is digital inclusion the new driver of financial empowerment?

With the expansion of internet access and the use of digital platforms, millions of Brazilians have found opportunities for training, entrepreneurship and insertion in the digital market. According to the ICT survey Households 2024, 84% of the population is connected and 74% use the network for professional or educational activities, which shows how connectivity has been consolidating as a bridge to economic and social development.

This advance, however, is not limited to income generation. It represents a concrete chance to face historical inequalities, expanding access to resources that were previously restricted to a portion of citizens. For this potential to be fully realized, it is necessary to invest in digital infrastructure, professional training and technologies that involve the active participation of all in the connected economy.

How does digital inclusion create income opportunities?

The internet has opened doors that once seemed inaccessible. Working from anywhere, making extra gains as a freelancer or even turning a hobby into your own business has become a reality for many people. Those who need flexibility or face difficulties in the traditional market find in digital a more democratic space. Undertaking online has also become simpler and cheaper, since just a mobile phone and a good idea to start. Social networks such as YouTube, TikTok and Instagram have become monetization platforms, while e-commerce continues to grow and create new horizons.

But it is not enough to have access to the internet, you need to know how to use it to your advantage. Digital learning platforms offer practical courses that help develop skills valued in the market, making it easier to change careers or seek an extra source of revenue. In addition, strategies such as affiliate marketing and referral programs allow anyone to make money connecting consumers to products and services. With more knowledge and tools at hand, the path to financial independence becomes increasingly accessible.

And edtechs play an essential role in this transformation. In addition to providing training, many create partnerships with companies to bring professionals from real perspectives. Projects aimed at poor communities guarantee access to devices and connectivity, allowing more people to participate in the digital economy. In the end, digital inclusion is not just about technology & is about giving equal chances so that everyone can grow, undertake and achieve a better life.

Challenges and paths

There are still barriers along the way. Without adequate infrastructure, millions of people still lack access to quality internet, which limits work, learning and growth. Data from the ICT Households 2024 survey reveal that 29 million Brazilians still do not have access to the internet, which reinforces the challenges of digital inclusion in the country. And even among those who use the network regularly, only 22% have a significant” connectivity, which considers factors such as frequency of use, quality of connection, access to appropriate devices and digital skills.

That is, the lack of training also prevents many from taking advantage of what technology has to offer. At the same time, the increase in virtual transactions brings new risks, such as financial scams, making digital security a priority. Without effective public policies, digital inequalities tend to deepen.

On the other hand, technological advances continue to pave the way for us to go. Artificial intelligence already enables people and companies to focus on more strategic tasks, while digital businesses are structured based on data and automation. Online education breaks down geographical barriers and expands access to knowledge, and new forms of monetization, such as the creative economy and NFTs, are opening paths to income generation.

E-commerce is one more that consolidates, democratizing digital entrepreneurship. Models such as dropshipping and affiliate marketing facilitate the entry of entrepreneurs into the market. Freelance work grows, connecting professionals to opportunities anywhere in the world.

When connectivity, empowerment and security go together, digital is no longer a privilege and becomes a vector of transformation. The future of the economy is the active participation of all in this environment, and true financial empowerment is born when technology is put at the service of equity.

*In 2017, at only 24 years old, Laila Martins founded edtech Know on Network, holding the position of CEO since then. And in just five years, led the company from scratch to the valuation of 50 million reais. Driven by innovation in reaching new students and valuing the academic community, Laila founded the startup with the purpose of disseminating education and enabling people to undertake this process. Active in the innovation and entrepreneurship ecosystem, the executive operates since 2020 as a mentor in the acceleration programs of the Brazilian Association of Startups, SEBRAE and Innovative. In 2023, Laila still joined other entrepreneurs to found a Venture Builder, the X5 investment in the country and the ecosystem. 

Enough More: PagBank launches Campaign to show that with its solutions, businesses can sell more

E-Commerce Update
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Enough More: PagBank launches Campaign to show that with its solutions, businesses can sell more

The PagBank, digital bank of financial services and means of payments, debuted yesterday, Tuesday (15), in the interval of the National Journal, in Rede Globo, the advertising campaign “Chega More” show that its solutions and services offer facilities for the day to day of the small and microentrepreneur.  

As a highlight in the film, PagBank presents the solution (Tap On’, which turns the entrepreneur's cell phone into a card machine, making it possible to accept payments by approach, at any time or place, through credit cards with the main card flags, digital wallets and smart watches. In addition, sellers can receive money from sales on time, at zero rate and through a practical and safe sales experience. To have it, the entrepreneur only needs to download the PagBank app, for free, select the Tap On option and start selling.   

“The sound of the iconic song Chega Mais, by Rita Lee and Roberto de Carvalho, we invite Brazilian entrepreneurs to come more at PagBank’. After all, we offer the best solutions with an exclusive launch offer that includes zero rate and the money from sales available at the” time, comments Raphael Farias, marketing director of PagBank. 

The actress and advertising girl of PagBank, Luisa Arraes, stars in the advertising piece and also presents the tagline “Your business sells more”, in order to consolidate the positioning of PagBank as the partner of the Brazilian entrepreneur. 

The campaign will be broadcast on UOL, other online media, open TV, print media, radio and OOH. To watch the film, you can click here. 

One of the largest digital banks in the country in number of customers, PagBank offers tools for face-to-face and online sales, full digital account for individuals and companies, as well as features that contribute to financial management, such as Payroll. In PagBank, the credit card has a guaranteed limit and investments become a limit for the card itself, boosting the earnings of customers, in addition to generating cashback on the invoice. In PagBank, those who have an active and inactive balance in FGTS can request anticipation, in addition to being possible to hiring the INSS Consigned for retirees and pensioners directly through the PagBank app.

Orange Hub, coworking in partnership with FCamara, adds 400 participants and expands to Portugal

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Orange Hub, coworking in partnership with FCamara, adds 400 participants and expands to Portugal

The Orange Hub, an initiative of the training program for professionals from the Orange Juice technology community, consolidates its operations in Brazil with significant numbers. Since its creation in 2022, more than 400 people from the tech area have already participated in the activities at the offices of FCamara 1 Brazilian multinational technology and innovation & SGA, a company focused on cloud and cybersecurity of the FCamara Group. Participants had the opportunity to experience the environment of developing technological solutions and count on the mentorship of the company's experts. To date, 11 of these participants have been hired by FCamara.

The project was created with the aim of bringing together, in a single space, both employees of partner companies and professionals interested in closely monitoring all the development of projects 5 from initial mapping to the implementation of solutions for large organizations.In addition, members of the Orange Juice community can participate in other initiatives, such as interactions on Discord, mentoring and live broadcasts, expanding their learning and networking opportunities. Registration can be made at any time throughout the year by the link https://tech.orangejuice.com.br/orangehub. 

“A FCamara's mission is to actively contribute to the development of the tech community. We believe that by sharing our experiences and learnings with external professionals, we open doors to a true exchange of knowledge”, says Joel Backschat, Technical Fellow of FCamara. “This exchange is essential to strengthen the technology ecosystem as a whole, as well as bringing new perspectives to our own projects.We are always open doors for those who want to learn from us and at the same time present their ideas and experiences.”

Success case

Leonardo Souza, full stack developer at FCamara since November 2024, joined the company because of the doors that opened during his participation in the hub.“I met FCamara at an Orange Juice event in 2023, while he was a nutritionist and Internet Systems student at FATEC. I took the opportunity to attend coworking on Thursdays to study and network, attending the space for a 1.5 year. During this period, I developed projects, including volunteers, which caught the company's attention. After months of dedication, I was hired, the collaborator says. 

Coworking is available at FCamara offices in Sao Paulo and Santos (SP), and SGA in Belo Horizonte (MG).

International expansion 

Now, the initiative will expand internationally.The hub will be implemented in the FCamara office in Portugal with the support of Paulo Felix, director of Services Clients of the company in the European country. 

“The idea is to provide talents from Portugal and other European countries the chance to follow our way of working, as well as attract talents that complement our teams, adding ideas and increasingly differentiated solutions to the” market, explains Felix.

Whether in Brazil or Portugal, the Orange Hub follows the purpose of exchanging knowledge and experiences. While the project offers the possibilities for members of the technology community to approach the practical vision of all phases of the development of a project, FCamara opens to know what the talents of the market have to add and open paths for the arrival of new employees to the company or the market.

Orange Juice: umbrella of the initiative

Created in 2017, Orange Juice trains technology professionals and already has more than 9 thousand members. The community offers a platform with free study trails, as well as an area dedicated to the creation of Individual Development Plans (IDPs), which already has more than 18 thousand registrations. After training more than 600 professionals through the Training Program in partnership with FCamara, the initiative has consolidated itself as a catalyst in the development of talents for the technology market.

About 20 graduates were hired by FCamara through Orange Juice in the last edition of the Training Program in 2024, and dozens of other participants who have gone through the program were able to participate in international projects of the company.

The program stands out for promoting not only technical learning, but also the development of behavioral skills, preparing professionals to meet market demands. In a survey conducted in the community, 40% of members said they were in the process of career migration, highlighting the impact of Orange Juice in the professional transformation of its participants.

Technology has a more revolutionary potential when applied in conjunction with human intelligence

Thales Zanussi
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Technology has a more revolutionary potential when applied in conjunction with human intelligence

Talking about business innovation nowadays is inevitably talking about technology & especially about artificial intelligence.Yes, transformation is not born from the machine.Because, even though systems advance at exponential speed, it is the human being who continues to decide the direction of the business and operating the tools. Therefore, when we discuss digital changes, we are also talking about strategy, culture and people.

AI, for example, has already been optimizing operations on different fronts. On the one hand, it allows you to automate repetitive tasks and reduce errors. On the other, it helps to customize customer service at scale, through virtual assistants and predictive analytics that guide more accurate campaigns. According to Gartner, by 2026, more than 70% of companies worldwide will use the feature to improve the consumer experience and internal efficiency.

The impact is even clearer when we look at the issue of productivity. A study by McKinsey shows that the adoption of AI and automation can increase the performance of teams by up to 40%. That is, machines take part in the operational effort and professionals have more time for strategic decisions and higher value activities.However, this only happens when there is a well-thought-out integration between solutions and business processes.

At this point, we can mention gamification, which, although often underestimated, has been gaining ground as a powerful tool with regard to combining technology and the human factor. Applying typical elements of games in corporate environments may seem an ineffective and even inappropriate strategy, but the results are expressive. Reports indicate that gamification increases employee engagement by up to 60%. More than a fun resource, it is a mechanism of continuous motivation, which transforms goals into challenges, recognizes achievements and stimulates overcoming.

The effect is also significant for the customer.Mission and reward-based loyalty programs have been highlighted as an alternative to increase public engagement with the business. According to Deloitte, companies that adopt gamification have an average increase of 47% in customer engagement.It is a way to generate value without relying on large investments, just using the available technologies well.

However, it is not about choosing between one resource or another. The greatest gain comes from the combination of them. By combining AI with gamification it is possible to generate fully personalized experiences, with challenges adjusted to the profile of each user, whether a consumer or a collaborator.

The central point is: no tool delivers results alone. Regardless of what it is, the tool needs to be at the service of a very well-defined strategy and it is also necessary to understand how to apply the human factor together. More than choosing which technology to adopt, you need to know what, when and how to use them. And, especially, prepare people to operate them with autonomy and critical sense. The machine can represent speed and efficiency, but it is the human being who will make the difference. In the end, innovation is knowing how to combine resources, processes and talents. 

The influencer marketing revolution is on the 5th scale and Unilever has just proven it

Rapha Avellar's
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The influencer marketing revolution is on the 5th scale and Unilever has just proven it

When a message comes directly from a brand, it is already born under suspicion 'DO AND I am not the one who say this. The words that symbolize a change of mentality in advertising logic were said by Fernando Fernandez in his first interview as CEO of Unilever. The Times, the executive made the announcement of a new strategy that has been the subject of debate among brands, agencies and market professionals: under the command of Fernandez, the multinational consumer goods company will reduce investment in advertising created by the brand and increase by 20 times the budget for influencers.

The issue has generated immediate repercussion in the global market because it not only represents a gigantic transformation in the way of giving visibility to a brand, but it is a response to changing consumer behavior. If they are skeptical of traditional advertising, what good is it to continue investing rivers of money in campaigns that the public has already learned to ignore?

I understand that if people no longer trust brands so much to make their purchasing decisions, it is evident the need to establish this link in another way. No wonder, the CEO of Unilever baptized the new strategy of “social-first”, prioritizing social channels and human voices as the main interface with the public.

This does not mean, of course, that brands of the size of Unilever are only now discovering the power of influencer marketing. It would be completely naive and wrong to analyze the news in this light. The question, in fact, concerns the scale. Instead of concentrating money on a few vehicles of great notoriety or a dozen famous spokespersons, there is a movement of wanting to be present in different spaces, dialoguing with varied consumers.

In my assessment, such change has to do with the awareness that that mega celebrity of exorbitant cache is not really a universal “”. That is, it does not build genuine connections with diverse niches, nor does it represent the average consumer. Already an influencer can dialogue with specific audiences because it cultivates a close relationship with its followers, knows its audience and speaks with legitimacy, context and empathy. It is exactly this type of connection that Unilever is seeking to affirm that it wants to have at least one influencer in each municipality 100 in some. It is about local voices, micro leaders of communities, that speak with a global creator and a viable language.

Those who know me know that I always insist on this point: the strategy of brands needs to value this profile. And this is for the simple fact that micro and nano creators are proven to form communities much more engaged and with a close relationship of trust. Yes, such trust that the CEO of Unilever wants to rescue.

A proof of this is in the results of a recent survey by BrandLovers: a campaign of R$1 million distributed in micro creators obtained an average cost per view of R$0.11 (9.1 million views), while the same amount with macro creators resulted in R$0.31 per view (3.2 million views). That is, the reach per dollar invested was 65% higher using micros.

Ignoring this data that shows maximizing the reach of a campaign without increasing the budget can only be explained by an attachment to the old model 'Its attachment that also reveals itself in some resistance to using technology.

I know that there are several successful cases of brands that have incorporated artificial intelligence and data intelligence in their marketing strategy. However, I dare say that the vast majority still suffers from operational amateurism dressed in tradition, which is a problem considering that influencer marketing well done is one that goes beyond the multiplication of influencers. It seeks, first of all, to multiply intelligence. The old methods of manual selection and betting on isolated celebrities already show clear signs of exhaustion, with enormous inefficiencies, so that the future belongs to whom combine data, technology and human creativity to transform creators into a highly effective media.

Unilever is signaling to the market that the game has changed. However, the big question is: how many brands will know how to make this move strategically? The expansion of investments in creators only makes sense if it is accompanied by operational efficiency, predictability and real-time measurement. Without this, we are just inflating a market with poorly distributed money.

Scaling influence marketing without technology is like trying to buy programmatic media by phone: impossible to sustain. Only with platforms that automate selection, activation and measurement (as we have been doing for years in digital advertising 'ODI we can transform influence into a scalable, efficient channel with measurable ROI.

We need to understand once and for all that the big difference is not who spends more on their marketing strategy. Instead, the highlight result comes from the ability of a brand to use technology to ensure that every dollar invested in influence is translated into true impact. This requires a new mindset: one that prioritizes data, authenticity and smart strategies.

Retailer, the choice of insurer can define the success of your marketplace

Solomon Lacerda
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Retailer, the choice of insurer can define the success of your marketplace

Choosing an insurance company to partner with your business is not just a matter of cost or convenience.In retail, where customer experience defines brand success, this decision can directly impact your confidence and satisfaction. So what should be taken into account before closing this partnership?

First of all, analyze the reputation of the insurer. Looking at indicators such as complaint rate, average response time and its resoluteness can avoid headaches in the future.In addition, consulting companies that already work the partner helps to understand their operation in practice.

Technology: simplification or complication?

If the insurer does not offer a fluid digital experience ¡t with intuitive platforms, automated processes and simple integration with your systems (YOU can gain a problem, not a differential. Before signing any contract, try the service as if you were a customer. Is the membership process easy? Support is agile? If the answer is no, it may be time to look for another option.

In addition to usability, assess whether the insurer follows technological trends, such as Artificial Intelligence to optimize customer service, predictive analysis to identify risks and process automation. Those who invest in innovation tend to offer more efficient and adaptable solutions to the needs of the retail market.

Trading: more than prices, value

Price is important, but it should not be the only criterion. A good partnership needs to offer advantageous trading conditions that balance profit margin and added value for the customer. This includes everything from commissioning to contractual clauses that ensure stability and security for your business. Remember: a negotiation that seems very favorable at first can hide long-term pitfalls.

Also evaluate the additional benefits that the insurer can offer. Some companies provide training programs for the sales team, specialized support and joint marketing campaigns to boost the offer of insurance. These factors will make all the difference when deciding between one player or another.

Who answers when something goes wrong?
Imagine that a customer has a problem with the insurance contracted in your store and can not get quick support. The negative impact falls on your brand. So, evaluate the quality of service. Does she have multichannel support?Solve the problems in an agile way? An insurer that does not prioritize customer service can become a major risk to your reputation.

In addition to speed and efficiency in customer service, it is important to offer a unique channel for the retail partner. Having direct access can optimize problem solving and improve the experience of all involved.

Financial soundness: guarantee of stability
Last but not least, the financial health of the insurer needs to be analyzed. Companies with a history of instability may have difficulty honoring commitments, which generates insecurity.

Another aspect is its ability to operate in different markets. Companies with consolidated operations have greater responsiveness in crisis situations and offer a more robust portfolio of solutions.

The right choice strengthens your brand
Close partnership with an insurer goes beyond a contract. So before making any decision, ask the right questions and do not be in a hurry. Choosing a company that adds value to your brand is essential to build a long-term relationship advantageous for all involved. After all, in Retail, trust is one of the most valuable assets.

Five strategies to boost sales on Mother's Day

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Five strategies to boost sales on Mother's Day

With the proximity of Mother's Day, retailers from all over Brazil are mobilizing to make the most of the occasion and boost revenue.Traditional date of high sales volume, it still registers growth every year. According to data from the Cielo do Varejo Expanded Index (ICVA), sales during Mother's Day in 2024 grew by 6.8% over the same period a year earlier.The survey also showed an increase of 7.3% in physical sales and 2.3% in e-commerce.

To help entrepreneurs prepare effectively, Zahra Jiva, Global Sales Strategy Director at Pipedrive, lists five essential tips to sell more on Mother's Day

1. Plan your marketing strategy

The first step to success is solid planning. Set priorities, identify your target audience, set goals and structure outreach actions.The use of tools such as CRM can optimize marketing campaigns, ensuring customer capture and loyalty.

2. Use Artificial Intelligence to your advantage

Among companies that have embraced AI, 79% report increased productivity as their primary motivation, the report said State of AI in Business. The most common AI applications among businesses include text and content creation (75%), content summary (52%), transcripts (29%), search (24%), and sales reporting (17%).

AI also enhances lead qualification and can act on the efficiency and personalization of product demos.

3. Organize customer information

With different consumer profiles, it is essential to use organization tools to store and manage detailed data from each customer. This allows for a more personalized approach, increasing the chances of conversion.

4. Invest in the long-term relationship

In addition to attracting new customers, it is essential to maintain a solid bond with current ones. Building trust relationships contributes to loyalty and generates continuous sales opportunities throughout the year. Make promotions, share discount coupons, to attract the attention of those who already know your product.

5. Use the data to your advantage

Collecting and analyzing qualitative customer data is important to understanding their motivations and needs. These insights can be critical to closing sales and ensuring success on Mother's Day. AI-powered CRMs will increasingly deliver hyper-personalized experiences by analyzing vast data sets and tailoring each interaction to individual customer preferences and behaviors.

How does automation and artificial intelligence benefit banking and fintech customers?

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How does automation and artificial intelligence benefit banking and fintech customers?

The expansion of data automation systems, big data and specialized artificial intelligence models puts us, again, in a time of great technological transformations. We see an exponential growth of the AI market (a study by Grand View Research points out an annual growth rate of 37.3% until 2030. From retail to health, these applications have been expanding every year, helping companies and customers to improve their processes and some decision making.

In the financial market is no different. “Investing in automation and AI technologies, we see not only internal benefits, such as simplified and more agile operations, but significant improvements to the customer experience, delivering a real value gain”, says William Conzatti, founding partner of Concredit, fintech specialized in payroll loans and affordable financial solutions.“This technological transformation drives the growth of the company and, dare I say, of the entire market, as it improves competitiveness and the provision of” services, continues.

The expert then lists the main benefits of the technology, based on his experiences at the forefront of fintech.Check out:

1. Faster and more efficient service

With process automation, customers enjoy a more agile service. AI allows operations such as contracting services in record time without the need for human intervention. This means less bureaucracy and more practicality for users, who can solve their demands quickly and safely.

2. Customized solutions

Artificial intelligence is able to analyze large volumes of data in real time, allowing fintechs to understand the specific needs of each customer. With this, companies offer customized solutions, adapted to the profile and expectations of those who seek their services. This customization ensures a unique and high quality experience & which ensures access to solutions that meet not only current needs, but also possible future demands.

3. Cost reduction and more competitive conditions

Automation reduces operating costs, a benefit that can be passed directly on to customers. With more efficient processes, the company can offer more advantageous conditions than competitors, such as reduced rates and flexible deadlines, making its products and services more accessible to the target audience.

4. Fluid communication and anticipation of needs

No generic answers. When answering questions and requests quickly DO with a proper dialogue and based on the previous interactions of the institution, skill acquired through machine learning & IAI enables more efficient communication with consumers. 

Technology anticipates needs, offering solutions before the customer even identifies problems. Thus, it creates a relationship of trust and proximity, reinforcing public satisfaction.

5. Safety and reliability

Automation and AI also ensure greater security in operations. With advanced data analysis systems, it is possible to identify and prevent possible risks, protecting information and the interests of customers. This reliability is essential for those seeking peace of mind when hiring financial services.

With the 'channel for equity model’, Atomic Ventures presents itself as the future of startup acceleration in Brazil

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With the 'channel for equity model’, Atomic Ventures presents itself as the future of startup acceleration in Brazil

Atomic Group, innovation and technology hub that aims to earn R$ 35 million in 2025, is presenting to the market the channel for equity model of Atomic Ventures, one of the seven companies that form the group. The model brings differentials that place Atomic Ventures as the future of startup acceleration in Brazil.

Atomic Ventures offers entrepreneurs sales channels for the activation of their products, in the active customer base of the group, at no cost. Currently, this base has more than 2.5 thousand customers, of multiple economic activities. It also offers strategic mentoring for growth. The model transforms part of the revenue into proportional equity (share participation).

Thus, there is a fairer model, as highlighted by the founder and CEO of Atomic Group, Filipe Bento. The time of the founder of the enterprise is also respected, in a process consisting of two major steps: pre-acceleration, “an initial period of strategic mentoring and validation before the signing of the” acceleration, and the acceleration program itself.

The pre-acceleration phase includes simplified due diligence, with initial legal and financial analysis; term of investment and/or acquisition preference while the startup is incubated; and mentoring with specialists, with evaluation of key points, such as business model, scalability, initial traction and corporate structure.

Acceleration involves the legal stage (formalization of the terms of the investment, including equity and strategic objectives); and Atomic Ventures deliveries.These are: the initial capital for connection with the Bitrix marketplace; network of mentors and experts in product, marketing, sales and finance; and connections with investors for future rounds.

“We have transformed founders into scalable and profitable business leaders, to be the owners of the” destiny, says Bento.

The executive also points out that the Atomic Ventures model integrates an innovation and technology ecosystem made up of the other companies of the Atomic Group (representative of the international Bitrix platform), Atomic Apps, Atomic Education, Atomic Partners, Atomic Capital and Atomic Data.

From this ecosystem, Bento cites two 3’ cases that illustrate its potential. One of them is the PowerZap WhatsApp API for Bitrix24, which integrates customer communication in WhatsApp within Bitrix24.CRM. In two years, the monthly revenue of this solution grew more than six times: it went from R$ 71 thousand in July 2022 to R$ 468 thousand in July 2024.

Another 24-inch-based version of PowerBot is that of Br24, a chatbot created in the Bitrix24 system.It allows you to implement powerful solutions in an agile way.In the first four months of the solution's deployment, the number of customers jumped seven times (28 in September 2024, 144 in December), with the same revenue growth (from R$ 7 thousand to R$ 50 thousand monthly).

“Companies that have fit with the Atomic Ventures model get well-structured investments, technology-centric solutions, not manual services; proven MRR [monthly recurring revenue], financial potential and product validated”, says the CEO of Atomic Group.

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