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6 Out of 10 companies opened in the pandemic will close this year

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6 Out of 10 companies opened in the pandemic will close this year

What is common among Brazilian companies that opened their doors in 2020, at the beginning of the pandemic? If we take into account the trend pointed out by an IBGE study released at the end of last year, 60% of them will close their doors by December. This is the index of companies that do not resist the first five years of life in Brazil and do not even need a single event in history, such as the pandemic, for them to close their activities. 

Along its path, some of the biggest obstacles for organizations in the country have to do with the behavior of their leaders. Something that is independent of chaos in health, climate or economy. A posture that does not give due attention to planning, management or even the pace that the company needs to maintain to create conditions to expand.

The Brazilian scenario, with sudden regulatory changes, high interest rates and excessive bureaucracy, is already complex enough for the entrepreneur to create even more barriers.To understand how a larger number of companies can build longer-lasting trajectories, however, I like to think of the 5 Ps of corporate survival.

As much as the winds change and the entrepreneur needs to redirect the rudder, starting with a well-structured plan is essential. Better to have a plan to be changed than to navigate without a suitable one, or none. Perhaps the idea of a Minimum Viable Product (MVP) has led some to interpret that any and all parts of the business are in the testing phase, waiting for insights to improve over time.

Yes, everything can be improved. However, not all adjustments can be left for later. There are strategic decisions that need to be made from the beginning, otherwise a company loses relevance. There are costs of innovation and technological transition, for example, that, if delayed, make operations too expensive or even make the business unfeasible.

The key to growth lies in the balance between solid planning and what can be made more flexible.Between values, beliefs and resources that the company must have since its foundation was born with them & what it can acquire over the years.

The second P is performance. If for some time the availability of venture capital in the market allowed to accelerate the expansion of companies before they were able to generate revenue, this cycle is over. Now it is essential to focus on business efficiency since day 1. Think of ways to show investors that the company is able to grow in a predictable and scalable way. Prove that your model works and, better yet, is profitable. 

The third P concerns processes. Be easy for the customer to understand, simple for the team to deliver. Be wary of what is digital 100%, because digital does not work alone. It is necessary to identify how the decades of experience of professionals can talk with new technologies to accelerate results. Both are complementary.   

The fourth P is people. A company cannot expect to grow to begin valuing its talents, which includes recognition, skills, and creating a strong and diverse culture. A 2024 Gartner survey indicates that skill shortages are the biggest workforce-related risk, according to 80% of counselors surveyed.If you are not helping your people evolve, other organizations are helping theirs and can reap benefits.

We still have time until December to give our companies an even more promising destination. Is that when our fifth P comes up: departed 2026?

Researcher of the future is an analytical professional and adaptable to the transformations of the Digital Age

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Researcher of the future is an analytical professional and adaptable to the transformations of the Digital Age

The future of market research has arrived and it is shaped by algorithms, continuous learning and, above all, by people “O Researcher 2025: The Adaptive Transformation of Market Research with AI”, conducted by HSR Specialist Researchers, which reveals the profound changes that artificial intelligence is promoting in the sector and highlights a new professional profile: adaptive, ethical and technological. “From the beginning, we aimed to understand the impact of AI in conducting research, evaluate the organizational priorities and challenges brought, as well as analyze the individual readiness and skills development needs of the” professionals, explains Renato Trindade, CEO of HSR Specialist Researchers.

For this, the company ia one of the leading independent experts in Latin America 86 heard professionals working in research agencies and areas of consumer analysis of companies from various sectors. The survey reveals that AI is already a priority in these organizations, especially in applications such as data analysis (65%) and automation of internal processes (53%). It is also used for the development of customized models of insights (39%) and creation of predictive intelligence tools (36%). And the main benefits are perceived are increased efficiency, improvement in the analysis and fostering of innovation.

“More than a technical challenge, AI represents an adaptive challenge & CONCEPT that requires leaders capable of guiding deep and continuous change. This implies promoting collective learning, dealing with resistance, ensuring psychological safety and sustaining transformation over time”, says Karina Milare, partner at HSR. For her, more than implementing tools, it is necessary to re-signify the role of market research within companies.

The new role of the researcher with AI

According to the study, the researcher of the future assumes functions as a strategic analyst, data curator and facilitator of human-machine interaction. This requires more than technical mastery: it requires sensitivity to communicate clearly, ensure the ethical use of technologies and act in an increasingly integrated way.

Today, researchers already show interest and good receptivity towards the adoption of AI aligning with the companies' search for greater efficiency and competitiveness. However, there is still an adaptation path to go: only 17% of respondents feel fully prepared to deal with the transformations brought by technology. Other 50% consider themselves partially ready, 27% are in the process of development and 6% recognize not being prepared.

The main difficulties include the lack of in-depth technical knowledge, challenges in the practical application of AI in research processes, interpretation of generated data and the need to adapt to new workflows. To overcome these barriers, 80% of them have resorted to self-directed learning strategies such as reading, videos and practical experimentation, 66% collaboration between colleagues, 49% to online courses, 44% participation in events and workshops and 10% mentoring.“Habilities such as continuous learning and gain relevance in the context of rapid technological evolution”, reinforces Karina.

The perception of respondents is that among the most valued skills for the future of the profession are: data analysis (60%), continuous learning and curiosity (56%), storytelling with data and communication (48%), resilience and adaptability (46%), AI literacy (35%), ethical awareness and critical thinking (21%), and empathy and active listening (17%).Therefore, the human role remains central. The IAT is an adoption of the organizations that is not so much dissatisfied, it is a transformation that it is a trinity 1, it is not so much that it is a substitute that it is a trinity, it is a.

Participants also highlighted that some challenges persist in the adoption of technology such as the choice of the right tools (70%), absence of clear strategies (55%), resistance to change (45%), lack of technical knowledge (45%), ethical concerns (30%) and budget constraints (18%). Other obstacles are the need to deal with algorithmic biases (71%), adaptation to new processes (61%) and continuous resistance to transformation (41T).

“Most professionals show cautious optimism: there is confidence in the potential of AI, but also awareness that this revolution requires constant preparation and great adaptability.After all, New solutions and ideas arise every day.Being open to learning and innovating is essential”, highlights Trindade.

An innovative methodology: E-Talks.AI

The study used an unprecedented approach, the E-Talks.AI 'empathic tool based on artificial intelligence, which combines qualitative and quantitative analysis of the participants' responses.The sample was composed of 86 professionals heard, of which 64% have more than 10 years of experience in the market, 22% more than five years, 11% more than two years, and only 6% have been working in the area for less time. Among them, 53% work in research companies and 47% from Consumer Insights areas of various sectors.

Serasa Experian aims to take more of R$ 70bi from fraudsters and return it to society in 2025 through anti-fraud solutions enhanced with ClearSale acquisition

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Serasa Experian aims to take more of R$ 70bi from fraudsters and return it to society in 2025 through anti-fraud solutions enhanced with ClearSale acquisition

A month after completing the acquisition of ClearSale, Serasa Experian announced an ambitious plan: to prevent the loss of more than R$ 70 billion in fraud attempts that would go into the hands of criminals, but which are returned to Brazilian society through anti-fraud, efficient, safe and innovative solutions that protect consumers and companies from suffering a blow every 3 seconds in Brazil. 

The first concrete delivery of this commitment is the launch of Document Reuse, a new intelligent document reuse technology capable of increasing the conversion rates of its customers by up to 75% and reducing the need for new document collections by up to 80%. 

With a robust base of 130 million previously validated documents 65% equivalent of the banked population of the country , the new solution, which prevents consumers from having to resend documents in registrations 65% reinforces the leadership of datatech in document validation and its commitment to innovation and security, always bringing new ways to protect consumers and consumers against fraud. In many cases, authentication is done in seconds, with the sending of a selfie and frictionless for the user.

“Esse is an important milestone in the integration with ClearSale and already makes tangible the positive impact we want to generate, supporting the protection of people and companies against fraudsters, in addition to bringing more conversion to our customers and more agility and less friction for consumers, making the user experience simpler and easier. With this, we leave less and less space for crime, we take money from fraudsters and return it to the” society, says Valdemir Bertolo, CEO of Serasa Experian. 

The gain in efficiency is especially relevant for sectors such as retail, telcos, financial services and betting, where the requirement for new documents can be a factor of withdrawal by the consumer.

Document Reuse is also already integrated with Valida Bets, Serasa Experian's anti-fraud solution aimed at the online betting industry. The tool helps to meet the current regulations related to the Betting Act (Federal Law 14.790/23) and reinforces the commitment to responsible gaming practices.

“Combinamos cutting-edge technology and advanced analytics techniques with ClearSale's expertise in risk behavior and this union consolidates our leadership in the identity verification and fraud protection market, leveraging our anti-fraud ecosystem on all fronts such as facial biometrics, verification of documents and device risk, for example 4, in all stages of the authentication journey (onboarding to financial operations and online transactions & for all types of business models, from banks and fintechs to ecommerce and marketplaces, expanding the ability of companies to protect their customers with efficiency and online transactions & experience: always with perfect value, always with perfect value for money.

The new solution is part of Serasa Experian's strategy to accelerate the transformation of the digital authentication market, focusing on social impact, innovation and security. The estimate of more than R$ 70 billion refers to the potential value of fraud to be avoided in 2025 from the application of the technologies of the company's new combined portfolio, which will bring news and product launches at Febraban Tech, which will take place between June 10 and 12 and is the largest technology and innovation event in the financial sector.

Mission Brasil announces Elvis Camilo as new COO

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Mission Brasil announces Elvis Camilo as new COO

The Mission Brazil, the largest platform of rewarded services in the country, has just announced the hiring of Elvis Camilo, who assumes as the new Chief Operating Officer (COO) of the brand. The movement represents a decisive step in the company's strategy to consolidate its operation, scale efficiently and deepen the integration between areas, data, processes and people.

With more than two decades of experience in the logistics, retail and consulting sectors, the professional arrives at Mission focusing on performance, efficiency and value generation. Acting as a link between commercial and operational areas, the executive will be responsible for bringing an analytical vision focused on innovation and delivery of results.

“I am confident that I will actively contribute to the next growth cycle of the company, through the integration between areas, the intelligent use of data and collaborative leadership. These are elements that I consider essential to generate value to the customer and the business”, says Camilo. According to the new executive, their arrival should assist in the process of transforming strategies into concrete results, with agility and consistency.

For this, Elvis brings with him the baggage of having already worked in companies such as Total Express, TNT, BrSupply (Staples), Ativa Logistica, Taglog and Gi Group. Within these organizations, the executive has accumulated the experience of leading areas such as Operations, Commercial, Pricing, Controllership, Projects and Customer Success, both for the B2B and B2C markets.

The hiring of the new COO reinforces the current phase of structural acceleration experienced by Mission Brasil. Recognized for its strong performance behind the scenes of retail and logistics, the company has invested in leaders with a practical profile and systemic vision to sustain its expansion and consolidate the customer experience as a competitive advantage.

“Elvis will help us transform internal processes, connecting data intelligence to the operation, and promoting a culture of high performance”, says Thales Zanussi, CEO of Mission Brasil.“His track record and way of acting are aligned with the vision of sustainable growth, customer loyalty and efficiency at the” scale, he concludes. 

PagBank Wins the Consumidor Moderno 2025 Award in the Digital Wallets Category

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PagBank Wins the Consumidor Moderno 2025 Award in the Digital Wallets Category

The PagBank, complete digital bank in financial services and means of payments, elected the best account PJ by the portal iDinheiro and one of the main digital banks in Brazil , won in the category “Digital Wallets” in the Modern Consumer Award 2025, one of the most prestigious awards in the country in the field of customer experience, which aims to highlight companies that stood out for innovation, quality in service and constant focus on the consumer. 

“This recognition is the result of the dedication of the entire PagBank team to provide the best experiences to our customers, guided by the purpose of facilitating the financial lives of people and businesses. Focused on a constant evolution, we are always looking for new technologies and combining them with humanized service, which we consider fundamental”, comments Arilda Vasconcelos, Director of Service and Operations at PagBank. 

The Modern Consumer award evaluates Brazilian companies from various segments in an evaluation process that goes through the stages of company registration, evaluation by the mystery shopper methodology by the award team in partnership with the company OnYou, validation of information and evaluation of Hidden Customer. After this thorough analysis, recognizes companies and professionals who stood out in the CX ecosystem in 2025. For more information, access to the site the award. 

One of the largest digital banks in the country in number of customers, PagBank offers tools for face-to-face and online sales (such as card machines, Tap On, which turns the mobile phone into a machine with the PagBank app, payment link, checkout options for ecommerces, among others), full digital account for individuals and legal entities, as well as features that contribute to financial management, such as Payroll. In PagBank, the credit card has a guaranteed limit and investments become a limit for the card itself, enhancing the gains of customers. click here

End of virtual queues? Multiple AI agents create hybrid and personalized service

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End of virtual queues? Multiple AI agents create hybrid and personalized service

If, in the past, automated service was viewed with some suspicion ''robots that did not understand the questions or always gave the same answers ', the scenario today is another. The evolution of artificial intelligence (AI), especially with the arrival of generative models, opened new possibilities for interaction between brands and consumers. The next frontier now is the creation of multiple AI agents, which operate together in an orchestrated way, expanding the customization, efficiency and scale of the services.

This new approach combines the best of both worlds: human intelligence applied to creating strategies and service flows, and AI's near-unlimited ability to adapt, learn, and respond in a personalized way, all in real time.

“It is a path of no return. The consumer no longer wants to wait, nor to be transferred from sector to sector. He wants quick, accurate answers and, above all, wants to be understood”, says Jenifer Ferraz, Head of Product and Business of the IRRAH TECH Group, specialized in generative AI solutions for retail.

In practice, the great challenge for companies is to move away from the traditional model, with a single chatbot that tries to meet all kinds of demand, and to move towards a more sophisticated logic, with multiple expert agents acting together.It is in this scenario that IRRAH TECH bets on its main product: GPT Maker.

“More than automating responses, our proposal is to use artificial intelligence to create memorable brand experiences, where the customer feels that they are being heard, understood and well served, regardless of the channel or the moment of the” journey.

Jenifer explains that “a tool allows you to create, in a simple and intuitive way, several assistants with different personalities, knowledge and goals. Each one can be trained for specific functions: an agent specialized in product questions, another dedicated to exchange and return processes, another focused on sales, which helps in more complex problems, such as product configuration or technical failures, and even an agent with the brand's tone of voice to strengthen the” relationship.

The professional also points out that “o GPT Maker allows the client to not even realize that he is interacting with different intelligences. For him, the experience is fluid and personalized. Behind the scenes, each agent is prepared to act exactly where it is most efficient.”

Another key point of this technology is the integration between AI agents and human attendants.“When a customer asks a more complex question or one that requires empathy, the system triggers an operator, but without losing the context of the conversation, ensuring a smooth” transition, he explains.

“Esse hybrid model avoids that classic friction of having to repeat everything again for the human attendant. The history is there, the context is preserved. This increases customer satisfaction and reduces the average service time”, he says.

In addition, GPT Maker allows companies to scale their services without having to multiply the number of operators. AI absorbs much of the repetitive demands, freeing human teams for more strategic and sensitive cases.

For Jenifer, the future of customer service necessarily involves customization at scale.“The consumer wants to feel unique, but companies need to do this in a viable and sustainable way.Generative AI, with multiple agents, is today the most powerful technology to balance these two needs”.

“More than automating responses, our proposal is to use artificial intelligence to create memorable brand experiences, where the customer feels that they are being heard, understood and well served, regardless of the channel or the moment of the journey

According to Zendesk's CX Trends 2024 Report, personalization of customer service is a determining factor in customer experience: 67% expects interactions to be personalized, while 59% wants companies to use available data to deliver more personalized experiences.In addition, 70% of consumers say they expect companies to offer support in real time, and 64% expect this to happen across all channels.

In addition, 57% of customer experience leaders believe that generative AI will have a major impact on chat support over the next two years, with 83% of companies already using this technology reporting a positive return on investment (ROI), according to research published by Forbes.

In Brazil, a study by ServiceNow points out that 87% of consumers value good chatbot service, although 59% still prefer to talk to a human attendant in more complex situations, which reinforces the importance of technology.

Jenifer concludes: “O attendance is no longer a cost. It is a strategic relationship and value-generating asset for the business.”

Transport and Logistics Forum brings together political and business leaders in Porto Alegre

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Transport and Logistics Forum brings together political and business leaders in Porto Alegre

The Union of Freight Transport and Logistics Companies in Rio Grande do Sul (SETCERGS) promotes, on 12/05 (monday), the Forum of Transport and Logistics of Rio Grande do Sul, as part of the movement Comply with the Law. The meeting, which will begin at 13:59, will be held at the headquarters of the entity, located at Av. Sao Pedro, 1420 Porto Alegre/RS, and will bring together authorities, entrepreneurs and industry leaders to discuss critical challenges that directly impact the operation of road freight transport (TRCL).

Among the names already confirmed for the event are the deputy governor of the state, Gabriel Souza; federal deputy Luciano Zucco and state deputy Gustavo Victorino, who has stood out in the Legislative Assembly in defense of the demands of the transport sector.

Also present will be figures with extensive political experience, such as former governor Germano Rigotto, former federal deputy Jeronimo Goergen and former deputy mayor of Porto Alegre Ricardo Gomes, all currently acting as political advisors to SETCERGS. The business sector will be represented by Federasul president Rodrigo Fernandes, and mediation will be in charge of journalist and vice president of the Pampa Network, Paulo Sergio Pinto.

“Today we face almost unsustainable difficulties to work. The 11-hour law is a good example of this. We are complying with the legislation, but all actors need to be held accountable, from shippers to recipients, and not just the carrier, which is exposed on the” roads, said SETCERGS president Delmar Albarello.

Among the topics that will be discussed at the forum are the 11-hour journey for drivers, the infrastructure of the roads to ensure safety at night stops, as well as the responsibilities of shippers and recipients in complying with legislation, issues that directly impact the safety and efficiency of the road freight transport sector.

Registration is free, limited to two representatives per associated company, and can be made through the link https://www.sympla.com.br/evento/forum-do-transporte-e-logistica-do-rio-grande-do-sul/2912145?referrer=www.setcergs.com.br

ServiceNow launches Core Business Suite with AI to accelerate transformation of critical functions and scale with growing businesses

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ServiceNow launches Core Business Suite with AI to accelerate transformation of critical functions and scale with growing businesses

Knowledge 2025 During the annual event for customers and partners, Knowledge 2025, a ServiceNow (NYSE: NOW), an AI platform for business transformation, has unveiled its new Core Business Suite ''an artificial intelligence solution designed to quickly transform core processes in areas such as HR, procurement, finance, facilites and legal.

Available on the intelligent, unified ServiceNow platform, Core Business Suite connects employees, vendors, systems and data in one place, driving efficiency and faster results for organizations of all sizes Finance Case Management, a new solution that uses AI workflows to automate financial requests, eliminating manual work on administrative teams.

According to IDC67% of the US$ 227 billion predicted in AI spending in 2025 will come from companies that incorporate AI capabilities into their core operations¹.ServiceNow combines AI, data and workflows into a single, powerful platform, enabling Core Business Suite to accelerate process transformation, reduce costs, improve service experiences and drive better operational outcomes.

To thrive in a world where AI comes first, companies need to connect critical workflows and empower teams across functions,”, said Josh Kahn, SVP and GM of Core Business Workflows at ServiceNow.
“Our new Core Business Suite, built on the ServiceNow AI platform, delivers case management solutions designed to increase productivity by connecting teams and workflows with AI, eliminating silos, helping employees work smarter, and accelerating time to value creation like never before

Simplifying the work experience for all teams

Core Business Suite brings together proven capabilities from different areas in a unified experience, representing a new way to scale business intelligence, productivity and efficiency for midsize customers as well. The suite offers a single point of entry where employees can solve day-to-day needs from requesting adaptations in the work environment, helping with purchase orders or reporting a compliance issue without navigating through multiple systems.

By seamlessly connecting internal and external employees, suppliers, systems and data to the ServiceNow platform, Core Business Suite eliminates silos and unifies HR, procurement, finance, facilities and legal processes.

Designed for speed and simplicity, the suite is optimized for fast deployment - often in a few weeks - with AI agents helping with setup and automation from day one. This means lower operating cost, faster payback, and consistent experiences, even in companies with lean teams or without dedicated IT departments.

Employees have agile and uncomplicated access to the most critical information, driven by intelligent and contextual AI. Experts can solve cases with more agility and context, while team leaders gain visibility into performance and metrics to drive continuous improvement.

“In Siemens, we are seeing closely how AI is revolutionizing our operations.The results have been remarkable & IMPROVED both customer experience and operational efficiency,” said Matthias Egelhaaf, Head of Digital Solutions at Siemens Global Business Services.
“The ServiceNow platform has been essential to automate high-volume processes such as invoices, orders and paychecks around the world. This automation frees our teams to focus on strategic activities.And with AI capabilities, we will further elevate the quality of our service and the satisfaction of our customers.”

Transforming Finance with ServiceNow Finance Case Management

As part of the Core Business Suite launch, ServiceNow introduced the Finance Case Management, a specific solution for financial departments to manage their tasks and requests from day to day. While traditional tools focus on recording transactions, this new solution focuses on unstructured work that generates inefficiencies 'such as creating a new cost center, checking the status of a supplier invoice or scaling a payroll problem 'GIVING visibility, structure and automation.

Now, instead of dealing with disconnected systems, employees have a unique and intuitive interface to initiate, track and execute financial requests with support from AI agents.

Core Business Suite represents the next step in ServiceNow's mission to simplify work across the enterprise by integrating HR, finance, procurement, legal and operations, eliminating silos and transforming the way work is performed. By automating requests and connecting workflows across departments, it delivers faster responses and better experiences for all levels of the organization.

Availability
The ServiceNow Core Business Suite is now available available for all clients.

¹ Worldwide Artificial Intelligence IT Spending Forecast, 2024-2028, IDC, Rick Villars, October 2024.

Datlo receives R$ 4 million in round led by Hiker Ventures to scale AI market intelligence solution

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Datlo receives R$ 4 million in round led by Hiker Ventures to scale AI market intelligence solution

Datlo, a startup that applies artificial intelligence to Go To Market strategies, has just received an investment of R$ 4 million in seed extension round led by Hiker Ventures, venture capital fund of AF Invest. The investment will be aimed at improving the platform, developing new products and preparing for the internationalization of the business.

Founded in 2019, Datlo started its journey with a strong partner, receiving investment from YCombinator, one of the largest accelerators in the United States.With two proprietary AI models developed 100% in Brazil, it is one of the pioneers in the country in combining artificial intelligence and data analysis to optimize the prospection and expansion of companies.

From its platform, customers access public data from various sources and sectors, such as economy, population, education and agribusiness.Crossed with internal information, the tool generates strategic insights to identify new markets and opportunities for business expansion.

According to Mateus Felini, CEO and co-founder of the startup, the proposal is to democratize access to key data that, although available, are still poorly accessible. “We realized that market information was very fragmented. Our mission is to make this access simpler and more efficient, helping companies of all sizes to make smarter, faster and more assertive DECISIONS”, he explains.

Datlo currently serves 180 customers, including Raizen, Basf, iFood, Alpargatas and Nestle, and with 1.5 thousand active users. “By taking the annual revenue of our customers, 5% of the GDP of Brazil already uses our solution for strategic decision making”, completes Felini.

With the new contribution, the goal is to jump from the current R$ 10 million in ARR (annual recurring revenue) to R$ 20 million by the end of 2026, in addition to expanding the portfolio of solutions and preparing the operation for new countries. One of the next launches is the Monitor, a tool that will map the flow of people by region.

Raisa Spagnol, co-founder and CTO of Datlo, points out that joining forces is another important asset formed in this round. “We will further accelerate our strategies by merging our go-to-market technology expertise with networking and the know-how to scale Hiker” companies, she projects.

For Guilherme Chernicharo, partner at Hiker Ventures, the investment reflects the maturity of the product and the competitive differential of the startup technology.“The execution capacity of the platform draws attention.Now, it is time to help them step on the accelerator to further scale this” solution, he highlights.

This is the second contribution announced by Hiker Ventures in 2025 and the sixth in its trajectory. The company also invested R$ 5 million in MT Bank; R$ 2 million in fintech Greg; participated in the rounds of R$ 2.5 million in Fluna, of hyper automation solutions of processes and workflows with AI, and R$ 5 million in healthtech Radar Fit; and contributed R$ 4 million in the re-commerce platform Semexe.

Innovation reduces truck driver's time in distribution centre by 40%

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Innovation reduces truck driver's time in distribution centre by 40%

ID Logistics, a European multinational of contract logistics, has developed a system that accelerates an important part of the logistics process, giving more autonomy to the truck driver in the delivery and collection of cargo in distribution centers. The initiative is already in operation and the plans are for expansion to other regions of the country in which the operator is present.

The tool, baptized Easy Check-in, created by ID Logistics Brasil, improved communication in the interaction with carriers, avoiding manual and repetitive processes, in addition to queues to enable the documentation of entry and exit of the warehouse. The system streamlined this step in 40%.

“Na ID Logistics, innovation goes hand in hand with operational efficiency and the well-being of our employees. In this case, we are looking at the drivers, essential in the logistics chain Easy Check-in, the process is digital and autonomous, with self-service totems, automated security instructions and real-time monitoring via information screens and SMS”, says Bruno Giacomo, Manager of Continuous Improvement.

In the traditional process, the driver needed to go to two service desks, one at the condominium concierge and another in the shipping sector. For this, he would pick up queues, waiting for the availability of the attendants.

Easy Checkin is a scanning solution that connects to the cargo database, where the driver performs the process of entering the warehouse to carry out its unloading or collection.He enters the information into the self-service totems, receives their entry confirmation and safety instructions.

It then receives information about the status of the load through the informative monitors, including SMS to their mobile phones. All this reduces the contact of the driver with the warehouse attendant, bringing more agility and productivity to the process.

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