Eu Delivergo, a digital platform founded in 2016 that connects retailers to the largest network of autonomous delivery companies in the country, announces a significant milestone in its operation: the realization of approximately nine million deliveries between January and August 2025. The expressive volume consolidates the company's position as a reference in fast, scalable and high level of reliability deliveries in the Brazilian market.

Since its foundation, Eu Delivergo has been dedicated to optimizing last mile logistics, promoting efficiency and predictability for its customers. The platform has expanded its operations, serving a base of 260 active companies, including large retailers, marketplaces and niche players.In the months evaluated in 2025, the company recorded an accumulated growth of 26% compared to the same period of 2024, maintaining the positive expansion trajectory.

The main sectors served by Eu Delivero, between January and August 2025, were Fashion (30%), Pharmacies & Health (25%), Pet (15%), Electronics & Technology (15%) and Supermarkets & Convenience (15%). The diversification of the customer portfolio and the ability to adapt to the demands of different segments demonstrate the robustness and flexibility of the solution offered by the company.

With the proximity of important seasonal dates such as Black Friday and Christmas, Eu Delivergo projects growth of more than 30% in the volume of deliveries in November and December. To absorb the extra demand, the company is strengthening its operational capacity, ensuring that the quality and agility of deliveries are maintained. The goal is to offer more and more efficiency and predictability in the logistics operations of its customers, contributing to the success of digital retail in Brazil.

GoDaddy has announced the worldwide launch of GoDaddy Airo Site Designer, a new WordPress website building tool that uses artificial intelligence to support small entrepreneurs in building their digital presence.

The feature comes as a response to one of the main challenges identified by the GoDaddy Small Business Research Lab: getting a business online with agility. The survey shows that although 64% of entrepreneurs who have already experienced AI report positive results, 39% still do not feel confident in using it and 35% remain unfamiliar with the technology. This scenario reinforces the importance of accessible tools, which simplify processes such as website creation.

With Airo Site Designer, the user can describe the business idea in a simple text command (ex: “I want to open a dog grooming service at home in Sao Paulo”). From this, the tool generates a WordPress site proposal ready to be adjusted and published, including texts, images, layout and other necessary elements. WordPress is recognized as the most robust, but not always friendly, platform for professional websites, and a

From concept to digital presence in less time

Airo Site Designer can shorten the time between the initial idea and the publication of a WordPress site.By reducing the need to select templates, search for images in banks or create sample texts, the tool allows entrepreneurs to devote more attention to the development of their own business.

Available as part of GoDaddy's Managed WordPress Hosting offering, Airo Site Designer is integrated with other features in the company's portfolio, which includes solutions across domains, marketing, e-commerce, and more.

Support also for agencies and freelancers

In addition to small business owners, the novelty can also benefit digital agencies and freelance professionals who serve multiple clients.Airo Site Designer helps quickly turn a briefing into early drafts, reducing repetitive tasks and freeing up time for activities of greater strategic value, such as user experience and growth planning.

Having a website remains essential for many small businesses, and artificial intelligence can help reduce barriers in this process, making creation more accessible and practical”, says Luiz D’Elboux, Country Manager at GoDaddy in Brazil.

WHETHER to open the first business or run several at the same time, Airo Site Designer was designed to support entrepreneurs to put their WordPress site on the air in an agile way, without the need for technical design skills.It is a tool with AI, simple to use and prepared to grow together with each” client, adds D’lboux.

Brazil is experiencing a wave of entrepreneurial expansion. 96% Of the new businesses opened monthly, small businesses are the majority, and more than half of the country's formal jobs come from this sector. Furthermore, more than... 47 million [incomplete text] Please provide the complete Portuguese text. I need the rest of the sentence to provide a complete and accurate English translation. New Economy And reinforce the need to build bridges between sectors that often operate in isolation. It is precisely to fill this gap that Hub Society, in partnership with Equity Group, a holding company led by João Kepler, and SME The New Economy, led by Theo Braga, is holding an event today in São Paulo, with the presence of over... 30 ecosystems Business, innovation, education, and industry of Brazil.

We want this meeting to go far beyond a simple exchange of business cards. The idea is... build bridges Between sectors that rarely dialogue, such as academia, media, technology, and finance, so that concrete projects emerge," says Eduardo Nunes, founder of Hub Society. The investor highlights that the format was carefully designed to ensure representation: Bank directors, innovation hub presidents, startup managers, and association executives "Connecting those with forward-thinking visions is the shortest path for..." business "Let them happen," says João Kepler, CEO of Equity Group. The proposal is to transform this meeting into a catalyst for partnerships and joint initiatives that can immediately and durably impact the market.

The confirmed list includes prominent names like Stanford; InovaBra, Cubo Itaú; MIT Tech, XP Educação, Editora Gente, among others.  The logic is simple: each guest is a strategic point Within its ecosystem, it's possible to reach any relevant contact in Brazil in a maximum of two phone calls. The logic works like a network of strategic shortcuts. Each dinner guest officially represents an ecosystem, whether it's a bank, a trade association, an accelerator, or an innovation hub, and has direct access to the key leaders of that group. This means that if a startup needs support for internationalization, for example, it just needs to contact the representative present, who can connect the demand to the person who can solve it within two phone calls. The concept transforms the meeting into a national network of ecosystems, where any relevant contact is just a few steps away, eliminating traditional access barriers and accelerating business. The goal isn't to form a club of entrepreneurs, but rather a ecosystem network that connect to generate value between themselves.

Beyond business connections, the dinner will also have a significant social impact. The results and projects arising from the networking will be channeled into a skills development program for... 500 University students in technology and artificial intelligence, an initiative made possible by Hub Society, the event sponsor, in partnership with Atria. This meeting not only brings together some of the country's leading business and innovation hubs, but also... return value to societyReinforcing the role of the business ecosystem as an agent of economic and social transformation.

Mastercard is driving payments with artificial intelligence through new developer tools, expanded consulting services, and deeper collaboration across the global technology and finance ecosystem. These efforts are building the foundation for smarter and more secure shopping experiences, leveraging both AI and agency, while also helping to define the standards for how AI can power secure and reliable payments.

Building the future of shopping with artificial intelligence

Mastercard is partnering with AI and commerce leaders, including Stripe, Google, and Antom (from Ant International), to make transactions secure with Agentic Accessible and scalable for merchants and platforms worldwide. By the end of the year, all Mastercard cardholders in the United States will have access to the program. Mastercard Agent Pay With global expansion planned shortly afterward. Before that, Citi and U.S. Bank Mastercard cardholders will be the first to experience AI-powered shopping as solutions like PayOS and other industry partners begin operating.

New tools to accelerate implementation

Furthermore, to help developers and businesses get started quickly, Mastercard is launching:

– Agent Toolkit: Available in Mastercard DevelopersThe toolkit allows AI assistants and tools to Agentic Access and interpret Mastercard API documentation in an integrated way, using structured and automated content. Model Context Protocol (MCP) serverThis facilitates integration with platforms such as Claude, Cursor e GitHub Copilotmaking Mastercard APIs more accessible and easier to use in workflows with AgenticThe MCP availability complements the protocol. Agent2Agent.

Agent Sign-Up: A simple way for those who use... Agent Toolkit Identify your agents and access Mastercard AI-enabled products and services.

– Insight Tokens: A secure and controlled way for agents to access and use authorized Mastercard information. As commerce with... Agentic evolves, the Insight Tokens will allow consumers to receive, with their consent, more personalized and useful experiences and information. Insight Tokens They are based on Mastercard technology already compatible with B2B partners, such as SAP Concur.

– Agentic Consulting Services: Specialized support to help AI issuers, acquirers, merchants, and facilitators design intelligent purchasing experiences and implement these solutions faster.

Defining the standards for the future of payments

Mastercard is leveraging its expertise in defining global, interoperable standards for digital payments, including contactless payments and tokenization, to help establish how payments should function in environments with... AgenticIn partnership with FIDO Alliance and his/her/their Payments Working GroupMastercard and other industry leaders are developing a standard for... Verifiable credentials For payments, which confirms transaction details such as amount, merchant, and product. This ensures that all parties involved in the transaction are certain that it has been approved by the buyer, paving the way for a more secure, smooth, and reliable payment process. Agentic.

Building the foundation for experiences with Agentic

"AI-powered payments aren't just a trend; they represent a transformation," said Craig Vosburg, Mastercard's director of services. "Payments need to be an integral part of the overall experience." AgenticWe are building the infrastructure for a new generation of intelligent transactions, where consumers and developers can empower AI agents to act on their behalf with confidence, transparency, and precision.

We are working with partners across the entire ecosystem to create the standards and tools that will define commerce with Agentic"We are committed to enabling a reliable environment for AI-powered payments to expand globally," said Jorn Lambert, Mastercard's head of product.

Mastercard's infrastructure and standards are designed to support reliable transactions with Agentic Today, in the real world, and are ready to scale as more people and businesses adopt them.

Start Growth, a venture capital firm founded in 2014, is launching a new initiative to support early-stage startups: its own digital marketing operation integrated into the acceleration program. The goal is to address a recurring bottleneck for companies that have validated their product but have not yet managed to structure sales and customer acquisition strategies.

According to a survey by CB Insights, 42% of startups cease their activities due to lack of market and 29% due to capital problems. In Brazil, data from the Brazilian Startups Association (Abstartups) show that 74% of emerging companies are in the initial phase, precisely the most vulnerable stage in terms of cash flow. It is in this scenario that Start Growth intends to operate, offering a ready-made marketing and communication structure, with lower costs than building an in-house team.

Second Marilucia Silva Pertile, co-founder of Start Growth and mentor for startups, the decision was made after observing recurring difficulties in the portfolio. "I've noticed that most of the startups we serve, especially early-stage ones, have a product ready, minimally validated, but can't invest in basic sales and growth infrastructure," she states.

The executive explains that the proposal is to take on a more active role within the selected companies. "We are offering startups that open their cap table to us a digital marketing operation within Start Growth, to accelerate this more quickly. The startup will pay a much lower monthly fee than it would with its own structure, and at the same time will have a dedicated team to create and execute strategies with us," she says.

In practice, the manager will assemble a specialized team in media, digital marketing, and communication, led internally. The model differs from a conventional agency, as Start Growth becomes part of the cap table and, therefore, shares the business's risk and return. "We don't want to be compared to an agency because an agency does everything packaged the same for everyone. By being on the cap table, it makes much more sense for us to fight for results, to truly be the growth," says Marilucia.

She also points out that the solution seeks to reduce common delays in startups that try to structure marketing internally. "We recently saw cases where the startup took months to hire and train an analyst or to get basic campaigns right. During that time, the top of the funnel remained empty. With our team, in six months we will already be validating hypotheses, accelerating and bringing qualified leads," she highlights.

The financial burden of the in-house structure

A survey based on average salaries in Brazil shows that assembling a minimal in-house digital marketing team costs around R$ 25,000 per month — considering a mid-level marketing analyst (R$ 6,000), a performance manager (R$ 10,000), a designer (R$ 5,000), and automation tools, paid media, and CRM which total another R$ 4,000 monthly. This amount does not include labor charges, training time, or learning curve.

In the model announced by Start Growth, selected startups pay a significantly lower monthly fee, with access to an already structured and dedicated team. The differentiator, according to the management company, lies in the alignment of interests: as Start Growth becomes part of the cap table, the return depends directly on the startup's commercial success.

Global trend of "hands-on" acceleration

The Start Growth strategy follows a trend observed in international acceleration programs. Y Combinator, in Silicon Valley, created teams of growth, product, and technology specialists who work directly with the invested companies, shortening the learning curve. In Brazil, accelerators such as ACE and Darwin Startups have also expanded their internal service offerings, going beyond just providing capital and offering support in sales, people management, and technology.

This movement reflects a change in the profile of early-stage investors. Financial capital remains essential, but it is no longer enough to differentiate a program. According to the Global Accelerator Report 2023, more than 60% of global accelerators have started offering complementary services such as marketing, legal, and operations to increase the survival chances of their invested startups.

With the new digital marketing cell, Start Growth positions itself on this same path, with a proposal adapted to the Brazilian reality: reducing costs and accelerating commercial results for early-stage startups, precisely when cash flow is tighter and the risk of mortality is higher.

The manager expects the model to increase the attractiveness of the acceleration batch, which currently has applications extended until September 18, and strengthen the startups' ability to generate revenue immediately after initial product validation.

Delivery has consolidated itself as a strategic sales channel in Brazil, but its accelerated expansion has brought a side effect: operational complexity for restaurant managers and franchise networks. To address this, Alphacode, a company responsible for large-scale projects like Domino's Pizza, Madero, and China In Box, announced a R$10 million investment in developing AnyFood, a platform designed to simplify operations and reduce multi-channel delivery costs by up to 30%.

The system centralizes orders on a single screen, automatically synchronizes menus across marketplaces, and integrates inventory and POS data. It also provides consolidated reports offering greater visibility into business performance.

Second Rafael Franco's, CEO of AlphacodeThe proposal is to create an infrastructure for the future of the sector. “Exclusive reliance on marketplaces pressures restaurant margins and increases operational vulnerability. AnyFood emerges to give networks more control and efficiency, allowing them to focus on what truly matters: the customer,” he says.

Data from the Brazilian Association of Bars and Restaurants (Abrasel) shows that delivery already accounts for approximately 30% of the revenue for many restaurant chains. At the same time, market research indicates that managers spend hours per week simply updating menus on multiple applications, a process that hinders strategic decision-making.

Franco reinforces that centralizing operations is an inevitable path to ensuring competitiveness. "The future of delivery is multi-channel and integrated. Those who don't centralize their management will lose efficiency and margins. We're talking about a sector that moves billions every month in Brazil and needs robust solutions to remain sustainable," he explains.

The executive emphasizes that the tool should not be viewed solely as software, but as infrastructure that prepares restaurants and franchises for an increasingly digital landscape. "Our goal is to eliminate operational chaos and offer predictability. When managers have clarity on costs, inventory, and sales in real time, they can make smarter, more profitable decisions," he concludes.