Tecnofit Announces Pedro Cruz as New CEO and Antonio Maganhotte Junior as Chairman of the Board

Tecnofit, a management platform for the fitness and wellness segment in Brazil, announced the promotion of Pedro Cruz to the position of CEO. The Portuguese executive, who has held the position of COO since 2022, takes over the company's leadership, while Antonio Maganhotte Junior becomes chairman of the board.

Pedro Cruz, a Business Administration graduate from the Technical University of Lisbon, has 15 years of experience in technology and digital marketing. Before joining Tecnofit, Cruz held notable positions at Google and Deloitte, in addition to co-founding Navegg, a company specializing in online audience data in Latin America. He is also an investor in several technology companies.

The change in Tecnofit's leadership, which had been planned internally for several months, marks a new phase for the company. Antonio Maganhotte Junior, who previously held the position of CEO, now assumes the chairmanship of the board, where he will continue to contribute his vast experience and strategic vision.