Six tips to boost business growth in 2025

About 2.8 million new CNPJs started their activities by the first half of 2024, according to Sebrae data.To assist these new entrepreneurs, Marcelo Lombardo, CEO and co-founder of Omie, offers six councils focused on scaling companies in a structured way through strategic alliances and intelligent use of capital.

Lombardo, an influential figure in Brazilian entrepreneurship, founded Omie in 2013 and has already captured more than 690 million reais in investments. In November, Marcelo was the winner in the Emerging category, of the 27th edition of the Entrepreneur of the Year, and in December was awarded by Forbes magazine in the category Small Giants.

1 “If you want to receive investment, ask for a” advice

For entrepreneurs who are looking for investment, the CEO of Omie highlights this approach as a way to engage the investor, before actually asking for capital.He explains that when requesting the opinion of a potential partner, he will give advice to make the business grow and, in the end, may suggest that the entrepreneur contact when starting a round of raising.

2 “Search strategic partnerships”The entrepreneur can benefit from infrastructure and network of contacts to optimize resources. By sharing costs, knowledge and even distribution channels, it is possible to increase efficiency and expand the reach of the product or service.“Sometimes its biggest defenders are not its customers, but the people who influence them. In the case of Omie, the partnership with accountants was important to boost the number of customers of the Omie ERP, since the professional is essential in decisions in small and medium-sized companies (SMEs)”, says Lombardo.

3 “Always be aware of the” opportunities

One must be careful, but at times, thinking too much can disrupt the entrepreneurial vision.In a competitive and constantly evolving world, opportunities arise at any time and being prepared to recognize them can be decisive. The secret is to believe in intuition, develop the ability to analyze the scenario with a strategic mindset and be able to see beyond the difficulties.

“With this mindset, it will be easier to accept the complexities and understand that what others see as a headache, you can turn into an” advantage.

4 “Bet on a scalable” modelBetting on this strategy can also leverage the territorial expansion of the business, especially entrepreneurs seeking long-term sustainable development.“One of the milestones in the growth of Omie was the entry into the franchise sector, which allowed us to expand geographically more quickly and efficiently, adding more than 130 franchised units in various regions of Brazil”, says Lombardo.

5 “Study and always keep up to date”

Investing in courses, participating in events and staying up to date, including on legislative changes are fundamental actions. The entrepreneur must constantly seek study in various areas such as finance, people management and emerging technologies. “A training is important not only for individual growth. When one wins, everyone wins”, concludes Lombardo. In this sense, the CEO still points out that in markets where awareness is low, the best way out is to educate first and sell later.

6 “Domine sales first”

It is important to remember that the same great product alone will not win the market. To successfully scale, build an organization with strong culture and master the science behind sales is equally essential for the founders of a business. At Omie, the focus of this area is on identifying customer needs and making a personalized approach to closing deals efficiently.