Retail Media moves R$ 3.5 billion in Brazil and intensifies e-commerce competition

In a global rise, the Brazilian Retail Media market moved figures above R$3.5 billion in 2024, only in Brazil, according to data from IAB Brazil. The value exceeds in 41% the collection of 2023 and supports the projections of the sector, which should almost double in size, going from US$1.6 billion in 2023 to US$3.1 billion in 2027.

In addition to intensifying the dispute for prominence in e-commerce searches, the promising scenario shows technology as the main competitive differential and in this context, Retail Media platforms emerge as important allies of the market. As one of the market leaders, Topsort is increasingly required by brands, which seek solutions to overcome challenges such as data fragmentation and slowness in reporting, which are critical to their operations.

With a technological framework that uses artificial intelligence to automate and optimize campaigns, the Topsort platform has tools that adjust bids in real time and analyze large volumes of data to generate practical insights for customers.

“O what sets us apart is our methodology: we give partners more autonomy to monetize ads with flexibility and total control, something that many platforms do not offer. Our value proposition is to democratize the complex and profitable monetization technologies that were previously accessible only to global giants”, said Diego Bonna, Head of Topsort Ad Network in Latin America.

In addition, the company with operations based on three main pillars (exponential growth of the Retail Media sector in the country, strategic validation of high-level partners and alignment of its technology with the main future trends), bets on the model without cookies and the use of primary data (first-party data), which strengthens the brand as a safe and future-proof solution”. Moreover, the model API-first enables retailers and marketplaces to quickly and efficiently deploy their own Retail Media platforms.

Present in more than 40 countries, Topsort operates a GMV (Gross Merchandise Value) of more than US$ 100 billion in Latin America, and also stands out for building proprietary solutions that give more autonomy to brands.

“With Topsort autobbing, advertisers have the freedom to define campaign strategies and target ROAS (Return on Ad Spend), while the platform takes care of autonomously optimizing bids. This greatly simplifies campaign management, eliminating constant manual adjustments and freeing advertisers to focus on their business strategies”.

Topsort is also an important ally in managing agency-led campaigns.

“We simplify campaign management and maximize ROAS. Our Ad Network allows the management and optimization of projects and campaigns in multiple retailers from a single dashboard.In addition, with our autobidding, it is possible to adjust actions in real time to achieve the desired ROAS, reducing manual effort. Thus, we reach an ad performance that exceeds expectations. The platform also offers complete end-to-end attribution tracking, allowing advertisers to know exactly how many sales each ad generated”, he concluded.