Rural producers take advantage of consumer day to ensure discounts and exclusive benefits in online purchases

Consumer Day (15/03), traditionally marked by discounts and promotions in retail, also moves Brazilian agribusiness. With the increasing digitization of the sector, farmers are increasingly adhering to online shopping and taking advantage of the benefits of loyalty programs to optimize their investments.

Orbia, the largest integrated digital agribusiness platform in Latin America, for example, is promoting a series of actions within its loyalty program, allowing producers to exchange points for products with special conditions. During this week, customers can get up to 60% discount on the special selection of products for redemption, as well as a special coupon of 5,000 points for redemptions equal to or above 100,000 points, which will be available until March 16 or while stocks last.

On March 12, especially, the company will also offer free shipping for the entire site and a special lightning offer: the Mirror Mondial Microwave 34 Liters 1400W, which can be redeemed with 25% discount, going from 35,738 points to 26,981 points.

“A digitalization has transformed the way farmers access inputs and other essential products for everyday life in the field. With the convenience of online shopping and the possibility of saving through loyalty programs, more and more farmers are joining these platforms, ensuring better purchasing conditions and greater efficiency in the management of their” resources, says Robson Rizzon Chief Commercial Officer from Orbia.

With these initiatives, agribusiness companies have been highlighting and innovating by offering advantages and facilitating access to products and services for rural producers, since they make retail moments also strategic to strengthen their relationship with customers.