KaBuM! Marketplace turns five and strengthens its position as a niche destination for technology and games

KaBuM!, the technology and games e-commerce company, is increasingly consolidating its marketplace as an important growth engine for the company. In just five years, the operation has already accounted for more than 20% of turnover, and is expected to exceed 1 billion reais in sales by 2025.

Since its launch in 2020, the number of sellers has grown by more than 420%, accompanied by an expansion of offers that exceed 240,000 items available on the platform. This growth reflects not only the strength of the digital ecosystem, but also the consolidation of a niche marketplace that connects brands and retailers directly to a highly qualified and engaged audience.

"The marketplace is a key part of our growth strategy, as it expands our portfolio, strengthens our brand and brings us even closer to the gamer and tech community," says Fábio Gabaldo, KaBuM!'s business director. "By connecting sellers of different profiles with an audience that is passionate about technology, we guarantee a unique and relevant experience for everyone involved."

Niche marketplaces: a growing trend

Niche marketplaces have stood out globally for offering more personalized experiences for both sellers and consumers. Unlike generalist platforms, these environments bring together a specific audience with high purchasing intent and trust in the brands that make up the ecosystem. In the technology and games sector, this movement is gaining even more momentum: it is a booming market, driven by the growth of the gamer audience, which now exceeds 3.7 billion people worldwide, according to Newzoo, and by the growing interest in high-performance equipment, peripherals, digital services and solutions aimed at content creators.

The advantages of selling on KaBuM!

More than just numbers, the KaBuM! marketplace offers strategic differentials that increase its sellers' potential for success:

A highly qualified audience: consumers who are passionate about technology and have a clear intention to buy.

Credibility and recognition: a brand with 22 years of operation and consolidated leadership in the segment.

Nearby service: active support for 100% sellers, with direct contact via WhatsApp and a dedicated team.

Magalu Ecosystem: access to the group's logistics network (Magalog), with competitive freight rates and greater capillarity.

Efficient marketing: sellers participate in internal and external campaigns, with exposure on paid and proprietary media channels.

Specialized curatorship: selection of products that guarantee relevance, trust and authority in the gamer/tech segment.

Connecting with the gamer community

More than just a sales platform, KaBuM! is an active part of the gamer and tech community in Brazil. The official Discord server brings together fans and consumers for promotions, launches and debates about hardware and games. KaBuM! Esports is active in the competitive scene and KaBuM! TV produces content that reinforces the brand's closeness and authenticity with its audience.