Magis5 will have integration with TikTok Shop, which debuted in Brazil this week

TikTok Shop, a feature that allows users to sell products on the social network, has launched in Brazil. And it's one of the first integration hub to include the platform in the country will be Magis5, which already integrates all the main marketplaces operating in Brazilian e-commerce.

For Magis5 CEO Claudio Dias, the launch of TikTok Shop promises to shake up the e-commerce market in Brazil. “TikTok has 111.3 million followers users in Brazil, the third largest online presence in the world. They are potential customers of different age groups and consumption profiles. In other words, the reach of platform for e-commerce it is gigantic”, he assesses.

The effectiveness lies both in the number of users who can become online sellers and in the diversity of items to be sold, Dias points out. "We expect TikTok Shop to attract a lot of sales, including items from the beauty, personal care and health, fashion, and electronics segments."

The expert explains that TikTok's 'shop' feature is already available in the United States, the Philippines, Indonesia, Malaysia, the United Kingdom, Singapore, Thailand, and Vietnam. It recently arrived in Mexico. "In all these countries, it's been successful. In the United States alone, the platform generates US$1,400,000 (approximately US$9 billion) annually. For Brazil, it's a great opportunity." potential, and a blue ocean economically”, he bets.

Magis5 was selected as a strategic partner for TikTok Shop during the platform's planning phase in Brazil. The agreement, signed confidentially, ensured the development of advanced technical integration even before the official announcement. "This partnership reinforces our role as an essential integration hub for sellers growing their businesses in the domestic market," Dias emphasizes.

Magis5 unifies 12 marketplaces—including the newly launched TikTok Shop—into a single, integrated platform. Sellers gain agility with automated publishing, real-time inventory control, and centralized order management, simplifying previously complex and time-consuming operations.

The solution automate with precision. From documents to logistics stock, everything is managed with customizable rules and integrated analytics. “Result? Reduction in operating costs, elimination of manual errors and ability to scale sales safely – advantages that explain why the platform moves millions in digital retail”, explains the CEO of Magis5.

Headquartered in Rio Claro, São Paulo, with a nationwide presence, Magis5 began operations in 2018. More than R$5 billion has passed through its marketplace integration hub, which has processed over 50 million orders. The company has a team of over 100 employees.