StartNewsLaunchesIntegrated Store enters the field with data intelligence for fitness line.
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Integrated Store enters the field with data intelligence for fitness line of Neymar

E-Commerce Update
By E-Commerce Update

Loja Integrada, one of the references in automation and data intelligence for e-commerce, announced a new project in partnership with Next10 to boost the new fitness line of Neymar. With data intelligence and AI solutions, Loja Integrada was responsible for developing the operation of the athlete's store to optimize its operational efficiency. 

The investment of R$ 5 million in the structuring of the Integrated Store data lake allowed the centralization of large volumes of data, optimizing the mapping of customer profiles and automated retargeting. According to Victor Popper, CEO of the Integrated Store, only in the last year, the stores that used data-driven resources and automation of the Integrated Store generated more than R$ 30 million in sales recovery. “With more than 2.7 million stores already created, our platform stands out for the ability to safely and efficiently meet proposals of different sizes and challenge levels.We want to show that robust solutions, such as being used in the Store-small, such as the automation of the entrepreneurs, can be used in the market, with the company, such as the company, such as the company, such as the company as the company, the company, the company, the company, the company, the company, the company, the company, the company, the company, the company, the company, the company, the company, the company, the company, the company, the company, the company, the company, the company, the company, the company, the company, the company, the company, the company, the company, the company, the company, the company, the company, the company, the company 

According to Victor Popper, one of the biggest challenges for those who sell online is not just relying on marketplaces. The challenge was to connect consumers to their own store, not only at launch, but also in future purchases to maintain engagement. Thus, among the customized solutions developed by the Integrated Store in partnership with the Next10 development team for the project, engagement strategies in the purchase process stand out, such as progressive discounts and the availability of exclusive and collectible physical cards, released as the value added to the cart and delivered along with the order. 

The freedom to customize the Integrated Store API has also allowed the Next10 development team to build a customized front-end structure for the end customer.

“Faced with the success of the Neymar line, Loja Integrada feels motivated to expand its technology, bringing data intelligence and the agility of automation to new strategic partnerships, such as Next10”, concludes the CEO.

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