StartNewsLinkedIn consolida liderança no marketing B2B com anúncios e ferramentas inovadoras
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LinkedIn consolida liderança no marketing B2B com anúncios e ferramentas inovadoras

E-Commerce Update
By E-Commerce Update

O LinkedIn, a maior rede profissional do mundo, está se consolidando como uma plataforma essencial para o marketing B2B, especialmente no Brasil, onde mais de 3 milhões de empresas já utilizam os recursos. Uma pesquisa do HubSpot apontou que o LinkedIn é 277% mais efetivo na captação de leads B2B, quando comparado a outras redes sociais. Além disso, quatro em cada cinco usuários da plataforma são tomadores de decisão em negócios, o que reforça a importância no mercado.

De acordo com o estudo The B2B Marketing Benchmark, encomendado pelo LinkedIn ao Instituto Ipsos, 84% dos profissionais brasileiros de marketing B2B se sentem confiantes em gerar receita no próximo ano, e 76% esperam um aumento nos orçamentos do setor. Em meio a essa perspectiva de crescimento, desafios como a complexidade dos ciclos de compra B2B, que exigem em média 17 interações antes do fechamento de um negócio, levam empresas a priorizarem a construção de relacionamentos como estratégia principal.

For Gabriel Preuss, especialista em LinkedIn Ads e responsável pela geração de mais de 1,7 milhões de leads para soluções B2B e de alto ticket, o LinkedIn se tornou o centro do marketing entre empresas no Brasil. “As marcas perceberam que o LinkedIn é onde realmente se encontram os tomadores de decisão. Além disso, a plataforma oferece ferramentas robustas para segmentação e engajamento, o que torna o retorno sobre o investimento em LinkedIn Ads altamente competitivo”, ressalta Preuss, que também é CEO da Raizhe, agência e consultoria de marketing digital de performance. 

O LinkedIn apresentou novas ferramentas para fortalecer o marketing B2B, como o The Wire, que permite às empresas promover anúncios em vídeo junto ao conteúdo de veículos de mídia de renome, como Bloomberg e Forbes. Esses avanços refletem a tendência de uma estratégia mais criativa e baseada em valor, com 66% dos profissionais de marketing B2B apostando em abordagens inovadoras para engajar clientes e aumentar as conversões, segundo o estudo da Ipsos.

Com a crescente relevância da rede no cenário B2B, o LinkedIn está se tornando uma peça-chave nas estratégias de captação das empresas brasileiras. A Raizhe é referência em oferecer soluções ligadas ao recurso, gerenciando mais de R$ 1 milhão na plataforma e, inclusive, liderando expansões internacionais exclusivamente no LinkedIn Ads. Preuss destaca que o foco na construção de confiança é o que diferencia o sistema. “O LinkedIn promove uma conexão genuína entre empresas e clientes, o que é fundamental para fortalecer a confiança no ambiente B2B”, finaliza.

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E-Commerce Update is a leading company in the Brazilian market, specialized in producing and disseminating high-quality content about the e-commerce sector.
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Getnet reveals that Customer Week drives online sales with a 13.94% increase The Customer Week campaign, which took place between September 5th and 11th, resulted in a 13.94% increase in online sales compared to the previous week, according to data from Getnet, a payment solutions company. The period, which is traditionally marked by promotions and discounts, attracted more consumers to make purchases on the internet. The increase in sales was observed across all regions of the country, with the highest growth in the Southeast (20.3%) and the lowest in the North (5.1%). "Customer Week is an important date for e-commerce, as it encourages consumers to make purchases and helps businesses increase their sales," says Marcelo Labuto, CEO of Getnet. "This year, we saw a significant increase in online sales, which shows that the campaign was successful in attracting consumers." The data also shows that the average ticket for online purchases increased by 5.3% compared to the previous week. This indicates that consumers are not only buying more, but also spending more on each purchase. Getnet also observed an increase in the use of credit cards for online purchases. The use of credit cards increased by 10.2% compared to the previous week, while the use of debit cards decreased by 2.1%. "The increase in the use of credit cards may be related to the promotions offered during Customer Week," says Labuto. "Many consumers prefer to use credit cards to take advantage of the discounts and promotions offered by stores." In summary, Customer Week was a successful period for e-commerce, with a significant increase in online sales and an increase in the use of credit cards for purchases. The data from Getnet shows that the campaign was effective in attracting consumers and encouraging them to make purchases on the internet.

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