StartNewsLaunchesUnik Group offers new integrated solutions for the advertising market
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Unik Group offers new integrated solutions for the advertising market

E-Commerce Update
By E-Commerce Update

With an appetite for innovation and integration, the Group Unik, under the leadership of CEO Rafael Michelucci, comes to market with a bold proposal: to offer agencies solutions that unify creativity, technology and media intelligence in a single ecosystem. The holding company, which already operates with four specialized companies, is ready to revolutionize the market with a complete back office structure, covering all stages (from media and technology to advanced video editing and creative developments. The Unik Group is formed by the companies Display, Dead Pixel e Hunx AItogether, they promise to deliver unique experiences and incredible results.

One of the great news of this launch is the arrival of the fourth holding company: a Digital BHalf, an operation dedicated to media and technology solutions for the Latin American market Patricia Abrell, who assumes as partner and leader of the operation, the Bhalf it comes to revolutionize the Brazilian advertising market, bringing innovative and affordable international technologies.The company promises to democratize access to these advanced tools throughout the region, offering new possibilities for agencies and brands to explore the potential of digital media more efficiently and reachably.

“We are excited about the arrival of BHalf Digital and believe in the transformative potential that these new technologies offer to the advertising market and to brands in Latin America,”, says Patricia Abrell, a professional with extensive experience in the industry.“Combining technological innovation and media intelligence, we are ready to help brands and agencies achieve results in a simple, effective and impactful way.”

Besides Bhalf, the Group Unik offers a complete portfolio through its specialized companies. A Display stands out in the consulting and operationalization of media, the Pixel Dead it is a reference in audiovisual production and post-production, and the Hunx AI's it is a deep tech focused on artificial intelligence, automation and machine learning, transforming data into strategic value.In addition, the holding company already plans to launch a Design Studio that will bring creative solutions to its video and media deliveries.

“The creation of the Unik ecosystem seeks to exploit this unique combination of companies to deliver a full range of integrated services that generate accurate insights, high quality and, above all, added value for our” customers, says Michelucci, founder of Exiber and CEO of the Unik Group.

With projection of invoicing R$ 35 million by the end of 2024, Unik Group continues to expand in Brazil, positioning itself as a pioneer in bringing the so-called “creator economy” to the country. The holding company supports its customers with programmatic media solutions, DOOH, creation of AI designs, digital scenarios and vast media expertise. In 2025, Unik already envisions new acquisitions and an expansion to other Latin American markets. “Our goal is to shape our services in a personalized way, aligning our expertise to the specific needs of each” customer, concludes the CEO.

The arrival of the Unik Group in Brazil will be celebrated with an exclusive event in Sao Paulo, where invited journalists, clients and partners will be able to get to know the portfolio of solutions, cases and innovations of the group's companies.

E-Commerce Update
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E-Commerce Update is a leading company in the Brazilian market, specialized in producing and disseminating high-quality content about the e-commerce sector.
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