StartNewsGeração Z ensina colegas mais experientes a usar IA e ajuda a...

Generation Z teaches more experienced colleagues how to use AI and helps increase productivity and collaboration in companies, research shows

Novo estudo global da International Workplace Group (IWG), líder global em soluções de trabalho híbrido e proprietário das marcas Regus, Spaces e HQ, revela que os profissionais da Geração Z estão desempenhando um papel fundamental na adoção de inteligência artificial (IA) dentro das empresas, ensinando colegas mais experientes e ajudando a liberar ganhos de produtividade e colaboração em ambientes de trabalho híbrido.

A pesquisa, baseada em entrevistas com mais de 2.000 profissionais nos Estados Unidos e no Reino Unido, mostra que a IA está se tornando um pilar central na forma como as equipes — especialmente as híbridas — operam. Oito em cada dez trabalhadores já experimentaram ferramentas de IA, e 78% afirmam que elas economizam tempo, com uma média de 55 minutos poupados por dia, o equivalente a quase um dia inteiro adicional de produtividade por semana.

Os trabalhadores relatam que esse tempo está sendo realocado para atividades de maior valor agregado, como trabalhos criativos ou estratégicos (41%), aprendizagem e desenvolvimento (41%), colaboração presencial (40%) e networking (35%). O percentual dos que afirmam que a IA os ajuda a executar tarefas de forma mais eficiente chega a expressivos 86%, enquanto 76% dizem que o uso da tecnologia está acelerando seu avanço na carreira — número que chega a 87% entre os profissionais da Geração Z.

Colaboração entre gerações: a chave para liberar os ganhos da IA

A colaboração intergeracional é central nessa transformação. Quase dois terços (59%) dos jovens profissionais estão ativamente ajudando colegas mais experiences a adotar e aprender a usar ferramentas de IA. Como resultado, 80% dos diretores sêniores afirmam que esse suporte permite focar em tarefas de maior valor, enquanto 82% relatam que as inovações em IA introduzidas por colegas mais jovens abriram novas oportunidades de negócio.

Dois terços dos executivos C-Level dizem que as habilidades em IA dos funcionários mais jovens melhoraram a produtividade de seus departamentos. Além disso, mais de 80% dos diretores sêniores acreditam que as inovações em IA trazidas por colegas juniores abriram novos caminhos de crescimento.

No geral, 86% dos entrevistados afirmam que a IA os tornou mais eficientes, e 76% acreditam que ela está acelerando o avanço em suas carreiras, quesito que chega a 87% entre os respondentes da Geração Z.

Automação libera tempo para atividades de maior impacto

Trabalhadores abraçam o potencial da IA para eliminar tarefas administrativas demoradas. As áreas mais citadas em que desejam aplicar automação incluem: redação de e-mails (43%), registro e resumo de reuniões (42%), organização de arquivos (36%) e preenchimento de formulários ou entrada de dados (36%).

Com essas tarefas automatizadas, os profissionais estão realocando tempo para atividades mais significativas. Dentre os entrevistados, 55% agora se dedicam a projetos de alto impacto, 54% a iniciativas de desenvolvimento profissional e 40% a fortalecer relacionamentos com colegas e clientes ou investir em bem-estar pessoal.

Benefícios para trabalhadores híbridos

A influência da IA na colaboração remota também é evidente: 69% dos trabalhadores híbridos dizem que ela está facilitando o trabalho em equipe entre diferentes locais, com benefícios como melhor preparação para reuniões (46%), acesso ampliado a informações compartilhadas (36%) e maior eficácia nos acompanhamentos pós-reunião (36%). A pesquisa também revelou que 40% dos profissionais híbridos dizem que a IA liberou tempo para investir em comunicação e atividades de fortalecimento de equipe.

Ainda no modelo híbrido, a IA também está redefinindo a forma como o tempo de escritório é utilizado. Com a automação cuidando do trabalho rotineiro, os dias presenciais passaram a ser dedicados a pensamento estratégico (41%), aprendizado e desenvolvimento (41%), colaboração face a face (40%) e networking (35%). Mais da metade dos trabalhadores (53%) afirmam que a IA está ajudando a alcançar melhores resultados, e 64% acreditam que está tornando o trabalho híbrido mais eficiente e eficaz.

Os trabalhadores também reconhecem os riscos de não acompanhar essa transformação: 63% temem que não aprender a usar ferramentas de IA possa atrasar seu crescimento na carreira, e 61% acreditam que quem não adotar IA corre o risco de ficar para trás. Ainda assim, o movimento é de aprendizado compartilhado: 51% dizem que a IA está ajudando a reduzir a distância entre gerações, e mais da metade afirma compartilhar regularmente conhecimentos de IA com colegas — índice que chega a 66% entre os profissionais de 25 a 34 anos.

“O mundo do trabalho está evoluindo rapidamente. Os avanços da tecnologia, em especial da inteligência artificial, estão aumentando a produtividade, abrindo novas oportunidades de carreira e conectando diferentes gerações de conhecimento. Esses ganhos significativos de produtividade viabilizados pela IA estão ajudando a criar equipes mais conectadas e ágeis, prontas para o futuro do trabalho. As novas gerações estão desempenhando um papel essencial ao compartilhar suas habilidades digitais com colegas, o que melhora a performance e abre novas oportunidades de negócio”, diz Mark Dixon, fundador e CEO da IWG.

E-Commerce Update
E-Commerce Updatehttps://www.ecommerceupdate.org
E-Commerce Update is a leading company in the Brazilian market, specialized in producing and disseminating high-quality content about the e-commerce sector.
RELATED ARTICLES

Getnet reveals that Customer Week drives online sales with a 13.94% increase The Customer Week campaign, which took place between September 5th and 11th, resulted in a 13.94% increase in online sales compared to the previous week, according to data from Getnet, a payment solutions company. The period, which is traditionally marked by promotions and discounts, attracted more consumers to make purchases on the internet. The increase in sales was observed across all regions of the country, with the highest growth in the Southeast (20.3%) and the lowest in the North (5.1%). "Customer Week is an important date for e-commerce, as it encourages consumers to make purchases and helps businesses increase their sales," says Marcelo Labuto, CEO of Getnet. "This year, we saw a significant increase in online sales, which shows that the campaign was successful in attracting consumers." The data also shows that the average ticket for online purchases increased by 5.3% compared to the previous week. This indicates that consumers are not only buying more, but also spending more on each purchase. Getnet also observed an increase in the use of credit cards for online purchases. The use of credit cards increased by 10.2% compared to the previous week, while the use of debit cards decreased by 2.1%. "The increase in the use of credit cards may be related to the promotions offered during Customer Week," says Labuto. "Many consumers prefer to use credit cards to take advantage of the discounts and promotions offered by stores." In summary, Customer Week was a successful period for e-commerce, with a significant increase in online sales and an increase in the use of credit cards for purchases. The data from Getnet shows that the campaign was effective in attracting consumers and encouraging them to make purchases on the internet.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

RECENT

Inclusion and speed: the Brazil-Asia e-commerce revolution The growth of e-commerce in Brazil has been remarkable, driven by a combination of factors including increased internet penetration, the rise of mobile technology, and a growing middle class with higher disposable income. However, the relationship between Brazil and Asia in the e-commerce space is particularly fascinating, marked by rapid innovation, strategic partnerships, and a focus on inclusion. **Inclusion: Bridging the Digital Divide** One of the most significant aspects of the e-commerce revolution in Brazil is its potential to bridge the digital divide. In a country with vast geographical disparities, e-commerce offers a unique opportunity to reach underserved populations. By leveraging technology, companies can extend their reach to remote areas, providing access to goods and services that were previously unavailable. Asian e-commerce giants like Alibaba and JD.com have been instrumental in this regard. Through partnerships with Brazilian firms, these companies have introduced innovative solutions tailored to the local market. For instance, Alibaba’s AliExpress has made significant inroads in Brazil, offering a wide range of products at competitive prices. Similarly, JD.com has collaborated with local logistics providers to ensure efficient delivery, even in hard-to-reach areas. **Speed: The Race to Deliver** Speed is another critical factor in the Brazil-Asia e-commerce dynamic. Consumers today expect fast delivery, and companies are rising to the challenge. The competition to offer the quickest delivery times has led to the adoption of advanced technologies and logistics strategies. One notable example is the use of drone delivery. Both Brazilian and Asian companies are exploring this technology to enhance delivery speed and reach. For instance, JD.com has been testing drone deliveries in rural areas of China, and similar initiatives are being considered in Brazil. This not only speeds up delivery but also reduces costs associated with traditional logistics. Additionally, the implementation of automated warehouses and robotics has revolutionized the fulfillment process. Companies like Magalu (formerly Magazine Luiza) in Brazil have invested heavily in automation to improve efficiency and reduce delivery times. These technologies are often inspired by or directly imported from Asian e-commerce leaders, highlighting the cross-pollination of ideas and innovations. **Strategic Partnerships and Collaborations** The Brazil-Asia e-commerce relationship is also characterized by strategic partnerships and collaborations. These alliances are crucial for navigating the complexities of the global market and leveraging each other’s strengths. For example, Brazilian e-commerce platform B2W has partnered with Chinese payment giant Alipay to facilitate cross-border transactions. This collaboration not only simplifies the payment process for consumers but also opens up new markets for Brazilian sellers. Similarly, partnerships between Brazilian logistics companies and Asian tech firms have led to the development of more efficient supply chain solutions. **Conclusion** The e-commerce revolution between Brazil and Asia is a testament to the power of technology in driving economic growth and social inclusion. By focusing on inclusion and speed, both regions are setting new standards in the global e-commerce landscape. As this relationship continues to evolve, it promises to bring about even more innovative solutions and opportunities for consumers and businesses alike.

Getnet reveals that Customer Week drives online sales with a 13.94% increase The Customer Week campaign, which took place between September 5th and 11th, resulted in a 13.94% increase in online sales compared to the previous week, according to data from Getnet, a payment solutions company. The period, which is traditionally marked by promotions and discounts, attracted more consumers to make purchases on the internet. The increase in sales was observed across all regions of the country, with the highest growth in the Southeast (20.3%) and the lowest in the North (5.1%). "Customer Week is an important date for e-commerce, as it encourages consumers to make purchases and helps businesses increase their sales," says Marcelo Labuto, CEO of Getnet. "This year, we saw a significant increase in online sales, which shows that the campaign was successful in attracting consumers." The data also shows that the average ticket for online purchases increased by 5.3% compared to the previous week. This indicates that consumers are not only buying more, but also spending more on each purchase. Getnet also observed an increase in the use of credit cards for online purchases. The use of credit cards increased by 10.2% compared to the previous week, while the use of debit cards decreased by 2.1%. "The increase in the use of credit cards may be related to the promotions offered during Customer Week," says Labuto. "Many consumers prefer to use credit cards to take advantage of the discounts and promotions offered by stores." In summary, Customer Week was a successful period for e-commerce, with a significant increase in online sales and an increase in the use of credit cards for purchases. The data from Getnet shows that the campaign was effective in attracting consumers and encouraging them to make purchases on the internet.

MOST POPULAR

[elfsight_cookie_consent id="1"]