Flutter Brazil launches competition to define lead advertising and marketing agency

Flutter Brazil, responsible for the Betnacional and Betfair brands, has launched a selection process for its new Lead Agency, which will be responsible for the creative strategy of the two brands in the Brazilian market. The initial phase of the selection is being conducted in partnership with SCOPEN, an international consulting firm specializing in strategic connections between brands and agencies.

In this first phase, SCOPEN will conduct a detailed market mapping and select advertising and marketing agencies based on strict criteria. At the end of the initial process, a group of finalists will be determined, moving on to a second phase conducted by Flutter Brazil itself, which will then choose the winning agency.

"We have been working to consolidate our leadership in a highly competitive market, while reaffirming our commitment to innovation, creativity, responsibility, and actions that create genuine connections with Brazilian sport, entertainment, and people. Flutter Brazil has a very large growth ambition, and we need great partners to help us on this journey," says Álvaro Garcia, CMO of Flutter Brazil.

The selected agency will work in collaboration with other strategic Flutter Brazil partners, such as regional and digital performance agencies, ensuring an integrated operation with a collaborative vision and a focus on efficient communication for Betnacional and Betfair Brasil.

This initiative strengthens Flutter Brazil's commitment to transparent processes, careful analysis, and partnerships that prioritize excellence and alignment with rigorous compliance practices. Beyond its prominent role in the global online gaming scene, the company is a founding member and associate of the Brazilian Institute for Responsible Gaming (IBJR), which brings together national and international operators committed to an ethical, safe, and sustainable market.