Douglas Montalvao is the new General Manager of Adobe in Latin America

Douglas Montalvao takes on the role of General Manager of Adobe Experience Cloud in Latin America, leading the operation with a focus on expanding and strengthening the company's presence in the region. Previously Vice President of Sales, he is now tasked with further accelerating growth in key local markets.

Prioritizing new alliances and business opportunities, Montalvao will direct his efforts toward strategic sectors such as finance, retail, education, healthcare, and others. His strategy focuses on Brazil and the growing Hispanic-American markets—Mexico, Argentina, Chile, Colombia, and Peru—where Adobe already has a local presence. He will drive the region with the goal of growing three times faster than the company's global average and solidifying it as a growth engine for Adobe.

"I take on this challenge with enthusiasm and the certainty that, together with our team, we will accelerate Adobe in Latin America. Scalable personalization and customer-centric journeys are at the top of the agenda for CEOs of leading Latin American companies. As Adobe, we want to partner with these companies to help them design and execute these strategies, ensuring more impactful digital experiences and significant business results," he states. Douglas Montalvao.

Under his leadership, Adobe Experience Cloud will continue investing in generative artificial intelligence, a technology that is redefining digital marketing and the consumer experience. Among the key investments is Adobe GenStudio, an innovative solution that integrates creatives and data scientists, optimizing creation, content management, and data analysis.

"Our commitment is to continue adding value to our customers and partners, leading innovations like generative AI and incorporating it into our daily business practices. We want to transform the digital experience brands offer their customers, making it more personalized and impactful," concludes Montalvao.