Data shows consumers are pre-buying gifts for Father's Day online.

Father's Day continues as one of the most important dates for Brazilian digital retail. In 2024, the sector generated approximately R$1,746.56 billion on the date, according to ABComm, a 4.91% increase compared to the previous year. The Cielo Index of Expanded Retail (ICVA) indicates that between August 5th and 11th, e-commerce saw a 41% increase in revenue compared to the same period in 2023. According to an analysis of...  Nubimetrics, Sales intelligence platform that uses big data and AI transforming data into insights to sellers For major brands, categories like barbershops, barbecue, and technology gain prominence and require prior preparation to best leverage the potential of the date.

Although the peak of shopping occurred on the commemorative Sunday itself last year, the warming trend in... online It started earlier, and the trend is expected to continue in 2025. "By studying consumer behavior on dates like these, we've observed that digital consumer activity increases significantly almost a month beforehand, highlighting the importance of proactive marketing strategies to capture the public's attention from the first signs of purchase intent," emphasizes Juliana Vital, Global Chief Revenue Officer of Nubimetrics.

To make the most of this moment and achieve better results, information is the greatest ally. Therefore, the professional has compiled some of the key gift trends that should stand out in e-commerce in August

1. Personal Care is Booming: Blades and More Comprehensive Kits

In 2024, shaving kits led purchase intent in the Barbering category. However, observing recent searches, the expert reveals a noticeable shift in consumer behavior over the years: there's growing interest in practical solutions, like disposable razors. "To stand out, the advice is to focus on more complete combos that combine trimmers with oils or Please provide the text you would like translated. "balms" is just a word, not a complete sentence or passage. "Offering a more sophisticated and appealing experience for the gift-giver," the expert emphasizes.

2. Churrasco: a bet on less-explored accessories

The keyword "barbecue kit" is trending, both in searches and ad performance, indicating strong digital traction. For those looking to avoid direct competition, it's worth focusing on accessories with lower saturation and good search volume, such as: tongs, personalized aprons, meat thermometers, or professional knives.

4. Tools: segment grows and demands smarter strategies

The power tool segment is gaining significant momentum. In 2025 alone, this category is already experiencing growth of almost 25% in ... e-commerce, e-commerce Projected to reach its first peak of the year in August. Sub-niches like power drill sets exhibit high competition, especially in catalog ads. "In these cases, with more sellers and brands marketing the same type of product, the use of artificial intelligence for market analysis and decision-making becomes an important differentiator to gain relevance and conversion," explains Juliana.

Behaviors like these reinforce the importance of looking at data strategically. With intelligence and proactive planning, brands and salespeople can leverage Father's Day not just as a peak period, but as an opportunity to connect more effectively with consumers and stand out digitally," concludes the expert.