Black Friday 2024: KaBuM! sells the equivalent of 59 Eiffel towers on PS5, six times more than last year

The KaBuM! 2024 The largest e-commerce technology and games in Latin America & held the largest Black Friday in its history. This year, the campaign began even earlier, with anticipation of offers since October and several strategies that brought the consumer closer. The result could not be different: the brand grew 17% in general sales only on Thursday (28) and Friday (29), in comparison with Black Friday last year. The discounts reached up to 90% in categories such as hardware, computers, peripherals, consoles and games, smartphones and much more. The benefits also included 1 ppon 1x payments as a free shipping, ppon 1. The pponponpon pponc.

The main highlight was the darling of the moment, the PlayStation 5. With a sale six times higher than last year and consolidating as the largest seller of the console in Brazil, if the total products were stacked would reach a height equivalent to 59 Eiffel towers, located in Paris. The item was sold at the lowest price in the market, less than 3,000 reais during Black Friday, and also made available an additional coupon of 300 reais off to consumers last Thursday (28) Another item of desire of the year was notebook. The product only sold the 1stay with football fields. 

“Our mission was to make the biggest Black Friday of all time, and we succeeded! During the period, KaBuM! has the opportunity to promote offers beyond what the public expected, with the possibility of even upgrading the items of desire. We prepared our stock throughout the year and anticipated the offers so that the ninjas would make the most of”, says Julio Cesar Trajano, CEO of KaBuM!.

A category that achieved good sales reach was hardware, with an increase of about 10% during the last Thursday and Friday, compared to 2023. The products with sale and delivery carried out directly by the brand (1P) registered an increase of 14% in the period. Already the KaBuM! marketplace, composed of partners selling in e-commerce (3P), grew 32% in sales between 28 and 29 November.

Another great revelation of Black Friday was the robot vacuum cleaner. KaBuM! has three of the ten most sought after models in the category during the period of this year, according to data from the price comparison sites Zoom and Buscape. All are part of the brand's own line, called KaBuM! Smart.O robot vacuum cleaner KaBuM! Smart 900 it is at the top of this list precisely because it is so innovative and efficient, with automatic cleaning of the device after cleaning. The KaBuM! Smart 700 he appears as second place and the KaBuM! Smart 100 ranked 7th among the most sought after on Black Friday 2024.

“Over the year, we consolidated a marketing strategy that contributed to an even stronger brand for Black Friday, which brought growth of 26% in visits to our site in the” period, says Bruno Chamas, Head of Marketing at KaBuM!.

Logistics

In 2024, KaBuM! saw an increase in the logistics sector, which grew 84% in the workforce at the distribution center in Viana, Espirito Santo, and 37% in the CD of Extrema, Minas Gerais, compared to a month prior to the Black Friday period. To meet the high demand, the brand expanded the scale from 3 to 4 shifts, with uninterrupted operation between November 24 and 26.

Physical store

And it is not only on the site that the offers were successful among the public. This was the first year that KaBuM! had its physical store during a Black Friday. Located in the North Zone of Sao Paulo, the space has more than 6 000 OpenBox products and received up to 90% off between 25 and 1 December. In the period was held the largest sale since its inauguration in April this year, and the sale of Friday corresponded to almost ten times that of a traditional day in the physical space.

The store featured activations from influencers such as Bistecone e Maumau, in addition to lightning offers, always at 18h, with special discounts for customers looking for items such as PS5, robot vacuum cleaners, graphics cards, processors, monitors, gaming PCs, among others.

Lives record

In 2024, KaBuM! held a real marathon of lives to get closer to the consumer and not let a single offer go unnoticed.And once again the brand hit its own record. 1 000 hours of live streaming, in various formats and platforms, for 48 days in a row. The lives featured exclusive offers, coupons, product drops and participation of special guests, such as Gauls, Brine e Canaltech. Last Thursday, 28, the influencer Gustav Ferrarezi, from Labz Studio, was live directly from the distribution center of KaBuM! in Viana (Holy Spirit), and set up two high performance gaming PCs 3000 REA each. The two machines were offered with 99% discount for lucky viewers in the broadcasts. The streamer Alanzoka also performed, in live of the brand, the drop of a PS5, with the same percentage.

Influencer squad

Only gave KaBuM! in the networks of KaBuM! this Black Friday. The e-commerce assembled a squad composed of 42 influencers who, together, add more than 80 million reach. In addition to ambassadors Gauls, Paulinho Loko e Alanzoka, are included in the campaign names such as Virtuou, TechGus, Bruno Helal's, Thay Brilliant, Ga Girardi, Bella Reboredo, Cozy Prici's, Larissa Martins, Anne Beatrice Wingert, Luke Kaell's, Vivi Hyun and many others. The big bet of KaBuM! was Marcus Tullius, who became a real gamer for Black Friday in content with trend POV style. Os videos they have already impacted more than 30 million people on social media.

Community at the heart of business

The relationship of KaBuM! with its community is longstanding. And nothing fairer to give back to those who are always present. On this Black Friday, who makes the channels of the brand, as a channel in the Telegram, list of transmission by email e Instagram, close friends the Ninja and Discord, Received exclusive benefits such as in-app coupons, weekly draws with 90% discount on PS5 console and drops of the most favorite products with 90% off per week.

Trending topics

With this brand positioning, the result could not be different. KaBuM! reached the trending topic of the X (ex-Twitter) 15 times throughout November. On Black Friday in fact, between 28 and 29, the brand was the two days first in TTs with #BlackFridayKaBuM.

Black Friday extended

December has arrived, but the Black Friday of KaBuM! is still rolling. The e-commerce campaign was extended until this Tuesday, at 9am, with the same conditions.These are impressive offers of up to 90% off in categories such as hardware, peripherals, consoles and smart home. Take advantage of the last hours to ensure those products so awaited and at the best prices.