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AI agents conducted 90 thousand business conversations in Brazil last year

E-Commerce Update
By E-Commerce Update

According to the Chat Commerce Report 2025, WhatsApp has consolidated itself as the main sales channel for Brazilian retail.The study shows that 95,21% of the interactions between brands and consumers occurred in the application and that the performance of marketing campaigns ensured the conversion into purchases of 55%.

Refined and improved increasingly, the adoption of Artificial Intelligence in the consumer journey also makes all the difference in digital business. About this, Chat Commerce research shows that in 2024, autonomous agents conducted about 90 thousand business conversations and solved 80% of them without any human intervention.

“O marketing and sales have changed after AI agents came on the scene.In recent years, this has helped companies transform their sales and service. And it's no longer about cold campaigns... it's about smart, relevant and fluid conversations”, says Luan Mileski, Head of Product & Business at Irrah Tech, co-founder of Stoicweb Marketing and mentor at EVOA Accelerator.

Luan is one of the confirmed speakers for the 2025 edition of Summit Iguazu Valley, an event that counts on exhibitors, lectures with specialists, panels, business and innovation rounds, workshops and workshops.In the event, the professional shows how marketing and conversational selling, together with AI agents, are changing the way to attract and convert customers, helping companies to sell more, serve better and maintain human proximity.

As a practical example of what the market already offers in solutions, Luan will present to the public the performance of one of the products of the Irrah group that brings this aggregating effect: the Shoot There. The platform has recently reached the mark of 16 million messages per month. It is used in more than 15 countries by more than 650 thousand users.

“It is a solution that enhances communication between companies and customers in real time, combining intelligent automation, advanced customization and rigorous measurement of results, all seamlessly integrated into business operations.Type There allows companies to maintain large-scale customization without losing the human touch, ensuring closer and more relevant interactions with their customers”, he highlights.

Technology answers questions, qualifies leads, automates scheduling, and allows you to send unlimited, targeted campaigns.

“Based on this data, the platform sends personalized messages via WhatsApp, including abandoned cart reminders, special offers, and” order status updates. 

The professional highlights that the quality, which did not accompany the explosion of chatbots, today is differential for digital business. “We are in a new era, where only follow commands such as 1aperte 1’ for this or 5click here to continue’ is not enough. With the advances of AI agents, companies can resume conversations and perform tasks.All this with impeccable humanization tones”, warns Head.

SERVICE

Lecture 'IA Conversational: The New Age of Marketing and Sales
Time 16h
Date 9 October 2025
Location 2703 Quinta das Marias, Foz do Iguacu (Av. Joao Paulo II, 2703 0 Jardim Manaus)
About the platform ^ https://dispara.ai/

E-Commerce Update
E-Commerce Updatehttps://www.ecommerceupdate.org
E-Commerce Update is a leading company in the Brazilian market, specialized in producing and disseminating high-quality content about the e-commerce sector.
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Getnet reveals that Customer Week drives online sales with a 13.94% increase The Customer Week campaign, which took place between September 5th and 11th, resulted in a 13.94% increase in online sales compared to the previous week, according to data from Getnet, a payment solutions company. The period, which is traditionally marked by promotions and discounts, attracted more consumers to make purchases on the internet. The increase in sales was observed across all regions of the country, with the highest growth in the Southeast (20.3%) and the lowest in the North (5.1%). "Customer Week is an important date for e-commerce, as it encourages consumers to make purchases and helps businesses increase their sales," says Marcelo Labuto, CEO of Getnet. "This year, we saw a significant increase in online sales, which shows that the campaign was successful in attracting consumers." The data also shows that the average ticket for online purchases increased by 5.3% compared to the previous week. This indicates that consumers are not only buying more, but also spending more on each purchase. Getnet also observed an increase in the use of credit cards for online purchases. The use of credit cards increased by 10.2% compared to the previous week, while the use of debit cards decreased by 2.1%. "The increase in the use of credit cards may be related to the promotions offered during Customer Week," says Labuto. "Many consumers prefer to use credit cards to take advantage of the discounts and promotions offered by stores." In summary, Customer Week was a successful period for e-commerce, with a significant increase in online sales and an increase in the use of credit cards for purchases. The data from Getnet shows that the campaign was effective in attracting consumers and encouraging them to make purchases on the internet.

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