80% of online sales in Brazil go through marketplaces & automation defines who makes the most profits

In the Brazilian e-commerce scenario, where 80% of online sales focus on marketplaces.The difference between scaling operations or succumbing to bottlenecks is a critical factor: integrated automationwith competition and ever-closer margins, sellers who master intelligent management tools not only survive but capture market share while competitors crash in manual processes.

This is what says expert Claudio Dias, CEO of Magis5, an automation hub that integrates retailers with large marketplaces like Amazon, Brazil Mercado Livre, SHEIN, Shopee, Magalu, Netshoes, Leroy Merlin, AliExpress, American and Wood. 

If selling online seems simple, just list products and wait for orders, the reality of sellers is quite different. Stock, pricing, invoice issuance, shipping, customer service and financial management: everything needs to be done in real time and without fail. 

According to Dias, those who still do it manually lose money, time and, worse, competitiveness. “A automation is not a luxury, but a necessity. If you sell in multiple marketplaces without automation, you are playing in hard mode. Create ads and update stocks manually on each platform is unproductive. With a smart system, a single click solves this. Time is money”, he says.

The global market for technologies applied to marketing is on the rise: by 2025, investments in the sector should exceed US$13 billion, with a large part destined to AI and automation, according to Statista. In Brazil, 78% of companies already invest in this technology, according to a survey by OTRS Spotlight: IT Service Management. 

The explanation is simple: automation reduces costs, eliminates human errors and accelerates processes.Dias points out that the major players follow a triad: robust technology, technology and data-driven strategy and continuous training.“Advanced software without operational knowledge is as ineffective as a qualified team stuck to manual” processes, he warns.

Strategic automation, here, is the differential for optimize operations in marketplacesby integrating processes such as multi-channel ad publishing, intelligent inventory synchronization, automated document issuance, and real-time data analysis, sellers turn operational efficiency into a competitive advantage. 

Automation transforms time previously wasted with repetitive tasks into strategic capital.When intelligent systems take over operational processes, sellers gain the ability to focus on what really matters: market analysis, customer experience and business expansion (pillars that drive sales in a sustainable way”, says Claudio Dias, CEO of Magis5.

E-commerce is undergoing a paradigm shift, where automation is no longer a differential to become a basic requirement.“It is no longer a matter of choice, but of adaptation necessary to remain relevant in the” market, concludes Dias