4 Steps to turn your idea into a business

Turning an idea into a business may seem complicated, but with planning and organization, it is possible to structure projects that make a difference. Junior companies have an essential role in this process, by connecting academic knowledge with the real demands of the market and supporting young entrepreneurs in their first steps.

These organizations, managed by university students, offer services such as market studies, strategic planning and development of technological solutions. With more than 1,450 companies spread throughout Brazil, they carried out 24 thousand projects in 2024, according to Brazil Junior, the confederation that coordinates the movement.

Elias Gabriel, Executive President of Brazil Junior, explains how anyone who wants to start a business can be inspired by the model of junior companies and follow fundamental steps to turn ideas into reality:

1. Structure the ideaIdentify the problem you want to solve, who will benefit, and how your solution can work. These answers help direct next steps and align expectations.
2. Understand the marketResearch competitors and the needs of the audience you want to meet. This analysis allows you to create a competitive differential and adjust the model to meet the real demands of the market.
3. Seek specialized supportHaving guidance makes all the difference at the beginning.Junior companies, made up of university students, offer affordable consultancies that help entrepreneurs validate their ideas.These organizations work within universities, connecting academic learning with market challenges.
4. Test and adjustBefore investing large resources, test your idea on a smaller scale and collect feedbacks. This step allows you to correct flaws and refine the proposal, which increases the chances of success In addition to supporting entrepreneurs, junior companies prepare students for the market. It is a two-way street. Entrepreneurs receive affordable and quality solutions, while students apply their knowledge to real projects, develop practical skills and become more prepared for the market.