Winnin launches exclusive report on data protection trends for 2025

THE Winnin ^^the platform that uses proprietary AI to map cultural trends from the consumption of internet video 2025 Data Protection Report, An annual report that guides brands on key trends and challenges that tend to shape the future of data privacy and security. 

The analysis points to a scenario full of evolution, challenges and opportunities, and brings essential tool tips to enhance the work. “We are bringing responsible insights so that brands and companies can explore opportunities, anticipate regulations and build data management aligned with the demands of the year”, says Natasha Melo, Legal Director of Winnin.

According to Winnin data, between January/2023 to November/2024, the terms “Privacy and Data Protection” had a significant rise in interest, totaling in networks such as TikTok, Youtube, Instagram and Facebook, more than 3 billion views and more than 149 million total engagements.

The company also identified a growing interest in the terms “LGPD” and “Artificial Intelligence”, in the same period. The technical term “LGPD” had a peak of engagement between May and June 2024, totaling more than 70 thousand views. Already the term “Artificial Intelligence” in engagement, adding up to more than 140k videos related to the subject in that same period.

The report also highlights projections on new regulations of the National Data Protection Authority (ANPD) and provides practical guidance for organizations to strengthen their compliance and innovation.

To access the full content and follow the detailed analysis, go to the report directly.