Sunrize accelerates expansion and bets on billionaire market

The food supplements sector in Brazil has never been so heated. Evaluated at 6.4 billion reais in 2023 and projected to reach the 10.8 billion mark by 2028, the segment has been the target of investors attentive to new consumer demands.

It is in this scenario of strong expansion that Raphael Mattos, one of the country's leading experts in franchising and accelerated business growth, announces his entry as a partner of the company, a brand of supplements based on vegetable proteins, which has already captured 2.5 million reais and has a strategic team of investors, including singer Di Ferrero.

The arrival of Mattos to the corporate board of Sunrize is not only a strategic move, it is a milestone for the scalability of the operation.Founder of Scale Company and Acelera, a franchise accelerator that has driven some of the largest networks in the country, the entrepreneur has a strong history of transforming promising businesses into successful cases. Now, he enters Sunrize with the objective of structuring the expansion of the brand and taking it to a new level of growth, taking advantage of the consumption tide that drives the healthy food sector in Brazil.

“The demand for vegetable proteins is on the rise and Sunrize has a great potential for impact.The strategy now is to expand our production capacity, optimize the distribution chain, with a strong presence in digital, and position the brand to reach an even larger audience”, he says.

According to the expert, the growth plan involves not only the consolidation of Sunrize in the domestic market, but also the exploration of new international fronts.With a business model structured to attract strategic investors, the company is preparing to gain scale and compete market with giants of the sector.

“A Sunrize is already born in a highly promising niche, serving an audience that seeks healthy and sustainable alternatives, without giving up quality and nutritional performance. Now the brand has everything to accelerate its presence and capture an even larger share of a market that continues to grow rapidly”, concludes Mattos.