Artificial Intelligence solution reduces 98% of advertising campaign costs

Artificial intelligence has come to revolutionize the traditional way of doing things and with advertising and advertising is no different. Always ahead of its time, GrupoW, a pioneer in Brazil in creating software for the internet for major brands and companies, through Wegow, its latest business unit specialized in AI, has launched an unprecedented solution for agencies, which uses the combination of 13 AI tools for the development of campaigns. 

The network of clinics Sao Lucas, Fleury Group, embraced the idea and the result surprised both the agency and the network itself. From the creative briefing, the “marketing guerrilla” brings an alert on the importance of diagnostic tests for the prevention and treatment of diseases, with characters of various profiles and age groups, was executed 100% by Artificial Intelligence. Compared to the execution of the same campaign in a traditional way, obtained a reduction of 98% of the final cost, as well as the deadline for the development of the project. 

Wegow, the new digital branding arm of GrupoW, started operations in January 2023 and has already had a jump of 500% in the number of customers. The projection, with this novelty, is to increase in R$ 10 million the Group's turnover in the next five years.

“The new campaign of the San Lucas clinic network, of the Fleury Group, is an emblematic example of the impact that AI can have on advertising. The great novelty in Brazil is not the AI tools, but rather the result of the combination of 13 different resources that generated an innovative technology that goes beyond the execution of a video, but allows AI to work in the various processes, especially the high complexity ones. Thus, with the use of this new solution, of the integrated technologies of Wegow, the campaign was completed in only 60 hours and with the final cost of R$ 12 thousand, an expressive reduction in relation to the artworks, a visual and advertising, a thousandth edition of the production, a visual artworks, a thousand, a visionary, a visionary, a.

“The technology combined with several AIs is the result of more than 12 months of studies and research by our team and, for this campaign, allowed the creation of exclusive images with surprising shapes and expressions and of great visual impact, impossible to be replicated in the studio and that, together with a creative script, which draws attention and thrills at the same time, brings a strategic differential and raises the campaign to an innovative level. It is the first of its kind in Brazil to be 100% developed by artificial intelligence in its various” processes, comments Cruz.

Revolution and democratization of advertising in Brazil

“Since I turned on my first computer almost 40 years ago, I became obsessed with extracting from machines the maximum of their potential and exploring how technology could transform people's lives. With Wegow, we want to leverage advertising and advertising and, in addition, it is a way to democratize the area and create opportunities for the entry of great talents, since companies with smaller budgets can now produce campaigns as impactful as those that were once exclusive to great brands with millionaire budgets. Artificial intelligence is shaping the future of work by creating unprecedented possibilities. In terms of jobs, I believe that creative minds that accompany trends and will continue to use this new tools, they will continue to highlight their purpose and will continue to use this new tools.

The new digital solution from Wegow is able to achieve amazing results. Among the 13 AI technologies used are Midjourney, which transforms textual descriptions into artistic images and eliminates the need for photo shoots; runway, which offers advanced video and image editing tools for high-quality audiovisual manipulation; and Eleven Labs, which specializes in natural voice synthesis, to create personalized voiceovers. This integration of AIs enables the development of complex advertising campaigns quickly and accurately, with a drastic reduction of costs and deadlines.