Social Digital Commerce consolidates its position as a specialist in integrated digital operations and bets on TikTok Shop.

Following its phased rollout in other countries, Chinese social media giant TikTok will launch its new service, TikTok Shop, in Brazil during the first half of 2025. The service aims to capture a portion of the country's e-commerce market. Anticipating this trend, Social has been meeting this demand since May, and it's already delivering positive results for its clients.

With TikTok Shop, brands and content creators can sell products within the social media platform, through videos, live streams, and the Showcase feature. Users can simply click an icon to purchase products directly from the platform.

To make this service available to its customers, Social had to structure its operations to comply with TikTok Shop's shipping methods: if there are fewer than ten orders per day, items must be delivered to a pick-up point; if there are more than that, the channel handles the collection directly.

To be early adopter It's already part of Social's culture, whether adopting new digital sales channels or new technologies. In the case of TikTok, we have clients who accepted the challenge and joined us, contributing to the development of a sales strategy aligned with the channel's profile. Every implementation has its challenges, but the results achieved prove the strength of this new environment," says Danilo Luta, Social's Director of Operations.

Social's clients have already demonstrated great results with the new sales feature. Vic Beauté, a Brazilian beauty brand, has relied on TikTok Shop since the start of its Brazilian operations in May 2025, and has seen sales increase by 72% on the platform. Their plan, which resulted in this impressive performance, includes integrated live commerce strategies alongside digital planning, as well as the speed of delivery, guaranteed by Social.

Beyoung, also a Social client, demonstrated the potential of the new tool after a one-hour evening live stream, which generated 115 orders and over R$10,000 in revenue.

"The significant results make it clear that TikTok will not just be another channel in our portfolio. We're already deepening conversations to strengthen relationships and generate even more opportunities, both for clients already operating on the channel and for new ones looking to position their brands in this sales space," the executive reports.

Simultaneously, Social is supporting some of its clients who haven't yet embraced the new platform to adapt to the policies and rules of the channel. "We have a specialized team, both in strategy and operational execution. Our goal is to achieve increasingly solid and representative sales volume on TikTok, while monitoring and supporting the onboarding of clients who are structuring themselves to leverage this channel," concludes Luta.