Learn how to boost your e-commerce

In growth since the last decades, the projection for e-commerce in 2025 is R$234, 9 billion, with users of the platforms generating 435 million orders and 94 million online purchases, according to ABCOMM (Brazilian Association of E-Commerce). To understand how to undertake in a market in vertical expansion, Pedro Spinelli, CEO of MAP Education in Marketplaces, spoke at Marketplace Experience, the largest e-commerce event in the state of Rio de Janeiro. With valuable insights on the subject, the entrepreneur has divided his experience in the panel“Pilars, who is focused on the growth. 

1. Analyze the data before making any decision:  Avoid the impulsiveness of good months of sales influencing the management of the business as a whole. Entrepreneurs who make data-driven decisions can sell up to three times as much by examining sales assertively year-over-year.
   
2. Increase revenue by privileging your contribution margin: Give importance to your contribution margin to increase profitability in the overall turnover of your business. Always analyze the number of orders X products sold, deciding strategically which products increase the average ticket of your e-commerce and consequently, the billing. 

1. Be careful with the use of ADS: Examine the need to build paid advertising and the relevance of this for your online store. It is important to pay attention to different metrics at the time of decision making. Always remembering that there is a difference when you work paid traffic in e-commerce itself, and when you work in marketplace, where one builds your brand and another audience is the platform.

1. Always keep your box healthy: To ensure profitability in your business, it is important to look beyond billing, also focusing on the company's operating expenses, always paying attention to your cash flow. Not knowing when and where to increase or decrease the investment can generate a cash that can not afford its own commitments.

The expectation is that the national e-commerce market will grow 15% compared to 2024, positioning Brazil among the largest players in the segment for the next years.