Research indicates that consumers tend to buy more new products in physical stores

With the wide variety of new products available for different profiles and consumer preferences, it is natural that they feel motivated to explore and experiment.In the environment of a physical store, where it is possible to read labels and have greater proximity to options, consumers tend to fill the shopping cart more easily. This behavior was confirmed by a survey conducted by the Flora*, consumer goods industry513 Respondents.  

The study shows that 6 out of 10 consumers spend more in physical stores, when products are organized with related items close to the gondola.When asked about methods of choice for hair and skin products, 60% say they value the possibility of seeing the product in person.  

Among the respondents, 75% say they take the opportunity to check other items in the physical store to increase their shopping carts.“esse is a behavior that reinforces the importance of innovation to meet the different needs of consumers, especially when we think of personal care. testers and live the product experience, including sensory aspects such as fragrance, texture, creaminess among others.”, emphasizes Cintia Fuchs, R&D Director of Flora. 

The survey also points out that 7 out of 10 consumers like products with testing options, or trials, which reflects this behavior of searching for new items.  

Still true to brands and visual appeal, 75% choose products from big well-known brands, while 65% prefer products with posters or ads on the shelves, or opt for beautiful and flashy packaging.