What makes a company truly admired by its employees? Check out the ILoveMyJob survey.

The ranking Loved Companies 2024, carried out by the employer branding hub ILoveMyJob, points out the companies most admired by Brazilian professionals and the strategies that make these organizations a benchmark in people management. Based on the opinion of 865 professionals from different regions of the country, the survey highlights how companies have invested in more innovative, attractive and talent-aligned work environments.

"Today, companies need to go beyond competitive salaries. Actively and routinely listening to talent is fundamental to creating environments that inspire and meet the growing expectations of professionals. This practice not only continuously improves the employer brand but also allows for anticipating behaviors and building lasting relationships with employees.", states Angelica Madalosso, CEO of ILoveMyJob.

At the top of the list are Natura, Vale, and Grupo Boticário, which, despite operating in diverse sectors, share some common points: robust investments in organizational culture, innovation, and a strong connection with employee values.

What makes a company admired by professionals?

According to the survey, the most valued factors by employees when evaluating a work environment include:

• Positive organizational climate (18%)
• Transparency and efficient communication (16%)
• Autonomy (12%)
• Flexibility (11%)
• Appreciation and recognition (100%)
• Respectful and inclusive environment (9%).
• Relevant purpose (7%) 
• Growth opportunities (5%)
• Other factors such as benefits, learning and development, good remuneration, and others (12%)

In addition, the study reveals that the main reasons professionals leave their companies are linked to structural and management issues. Inadequate compensation (45%), lack of a career plan (30%), and excessive workload (15%) are the most cited factors.

What are Natura, Vale, and Grupo Boticário doing differently?

The detailed analysis of the ranking reveals that the companies most admired by talent invest in practices that go beyond traditional compensation and benefits. Here are some of the initiatives that make these companies stand out:

• Natura: It bets on an organizational culture that balances innovation, well-being, and social impact. In addition, its career page is external to the institutional website, which offers accessibility features and invites professionals to rate the company on Glassdoor, where it currently has an overall rating of 4.1%.
  
• Vale: It is undergoing a cultural transformation and has prioritized diversity, inclusion, and sustainability. Among the highlights noted by the survey is the strengthening of its employer brand, with initiatives focused on professional development and work-life balance. Its LinkedIn profile boasts over 4 million followers and emphasizes topics related to innovation and ESG.
  
• Grupo Boticário: It stands out for investing in differentiated corporate benefits, such as Pet Assistance. In addition, it reinforces its employer brand identity with a strong strategic positioning on social media and a structured careers page within the institutional website. The group also heavily invests in employer branding on Glassdoor and review platforms.

Main trends observed in the ranking

Besides the initiatives of the top-ranked companies, the study pointed out some trends:

• B2C Focus: B2C companies, such as Natura and Grupo Boticário, strengthened their presence through a strong investment in employer branding.
• Unique corporate benefits: Companies are increasingly offering benefits beyond the traditional package. Grupo Boticário, for example, stood out for its Pet Aid, an innovation in the market. The study analyzes that, possibly, the choice of benefits came from actively listening to employees and, thus, reflects on the well-being of all of them.
• Digital transformation: Investments in technology and digitalization drive modern and dynamic work environments. Companies like Itaú stand out in this regard.
• Innovation: All companies in the ranking prioritize innovation, regardless of the sector. Natura, Vale, and Grupo Boticário, for example, are constantly seeking new solutions and ways to improve processes.
• ESG: Most companies prioritize ESG (Environmental, Social and Governance) issues, with good corporate practices, sustainability, and social responsibility, which have a significant impact on attracting and retaining talent. 
• Flexibility: Hybrid and remote models remain the preferred choice among talented individuals and contribute to a healthy work-life balance for employees.
• Sector: The 2024 ranking showed a dominance of companies in the energy sector, driven by interest in ESG and sustainability. 

Check out the national ranking of the most beloved companies to work for

In addition to providing a detailed overview of the practices that make a difference in people management, the study also revealed which companies stand out in the national scenario. The ranking, which reflects the perception of the surveyed professionals, shows a mix of national and multinational companies, as well as an increasing interest in entrepreneurship as a career alternative:

1st – Nature

2nd – Valeo

3rd – Grupo Boticário

4th – Eurofarma

5th – Petrobras

6th – Eletrobras

7th – Itaú

8th Own Business (desire to undertake/start a business)

9th Parameter – CPFL

10th – Echoenergia (This is a proper noun, so it remains the same in English).

THE Loved Companies 2024 is carried out annually by ILoveMyJob and presents an overview of the best practices in employer branding management in Brazil. The full report can be accessed at www.lovedcompanies.com.br.