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New free tool promises to measure the digital maturity of brands in just three minutes

E-Commerce Update
By E-Commerce Update

THE Creative House, agency specialized in strategic solutions to enhance business results, announces the launch of Growth Score Index, a free and unprecedented tool that measures the digital maturity of companies in just three minutes.The initiative also marks the presentation of the new positioning of the agency 'OD “Boost your growth” ''which reinforces the agency's commitment to accelerating customer growth through strategy, data and innovation.

Developed from the proprietary methodology of Creative House, S.W.A.T. (Strategy Workflow AI-enhanced for Transformation), the Growth Score Index offers a detailed diagnosis based on 28 quick questions. Applied to several clients, the methodology has generated significant results: a 10.6% reduction in Polyhedron CAC in 2025, compared to 2024; a 23% increase in GoodStorage ROI; and a 60.9% growth in Tokio Marine Insurer digital revenue.

The platform makes it available Benchmarks Benchmarks are standardized measures used to evaluate the performance, efficiency, and quality of various systems, processes, or products. These metrics provide a basis for comparison, allowing organizations and individuals to assess their performance relative to industry standards, competitors, or historical data. Benchmarks can be applied in a wide range of fields, including technology, finance, education, and healthcare, among others. In technology, benchmarks are often used to assess the performance of hardware, software, and networks. For example, benchmarking tools can measure the processing speed of a computer, the responsiveness of a web application, or the latency of a network connection. These measurements help manufacturers and developers identify areas for improvement and ensure that their products meet the required performance standards. In finance, benchmarks are used to evaluate the performance of investment portfolios, mutual funds, and other financial instruments. Investors use benchmarks to compare the returns of their investments against a standard, such as the S&P 500 or the Dow Jones Industrial Average. This comparison helps investors determine whether their investments are performing well or if they need to adjust their strategies. In education, benchmarks are used to assess the academic performance of students and the effectiveness of educational programs. Standardized tests, such as the SAT or the ACT, serve as benchmarks for measuring student achievement and college readiness. Additionally, educational institutions use benchmarks to evaluate the performance of their faculty and staff, ensuring that they meet the necessary standards and provide quality education. In healthcare, benchmarks are used to evaluate the quality and efficiency of healthcare services. Hospitals and healthcare providers use benchmarks to measure patient outcomes, such as recovery rates, complication rates, and patient satisfaction. These measurements help healthcare providers identify areas for improvement and ensure that they are delivering high-quality care. In summary, benchmarks are essential tools for evaluating performance, efficiency, and quality across various domains. They provide a standardized framework for comparison, enabling organizations and individuals to assess their performance and make informed decisions based on reliable data. updated to compare performance with the market, presents the score on the four essential pillars of digital growth, maps the seven phases of the customer journey and provides insights practical and personalized to guide the evolution of each company according to its stage of maturity.

By integrating marketing, data, sales and artificial intelligence into a single strategic vision, the Creative House reinforces its role as a business partner committed to long-term results.“O Growth Score Index IS much more than a diagnosis. It is the starting point for a journey of digital transformation oriented to real and sustainable growth.Our new positioning, 4Boost your growth’, it translates exactly this purpose: to push our customers' businesses to the next level”, he says Felippe Blauth, Creative House Planning Director.

E-Commerce Update
E-Commerce Updatehttps://www.ecommerceupdate.org
E-Commerce Update is a leading company in the Brazilian market, specialized in producing and disseminating high-quality content about the e-commerce sector.
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Getnet reveals that Customer Week drives online sales with a 13.94% increase The Customer Week campaign, which took place between September 5th and 11th, resulted in a 13.94% increase in online sales compared to the previous week, according to data from Getnet, a payment solutions company. The period, which is traditionally marked by promotions and discounts, attracted more consumers to make purchases on the internet. The increase in sales was observed across all regions of the country, with the highest growth in the Southeast (20.3%) and the lowest in the North (5.1%). "Customer Week is an important date for e-commerce, as it encourages consumers to make purchases and helps businesses increase their sales," says Marcelo Labuto, CEO of Getnet. "This year, we saw a significant increase in online sales, which shows that the campaign was successful in attracting consumers." The data also shows that the average ticket for online purchases increased by 5.3% compared to the previous week. This indicates that consumers are not only buying more, but also spending more on each purchase. Getnet also observed an increase in the use of credit cards for online purchases. The use of credit cards increased by 10.2% compared to the previous week, while the use of debit cards decreased by 2.1%. "The increase in the use of credit cards may be related to the promotions offered during Customer Week," says Labuto. "Many consumers prefer to use credit cards to take advantage of the discounts and promotions offered by stores." In summary, Customer Week was a successful period for e-commerce, with a significant increase in online sales and an increase in the use of credit cards for purchases. The data from Getnet shows that the campaign was effective in attracting consumers and encouraging them to make purchases on the internet.

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