Betminds Launches First Season of "Digital Commerce - The Podcast"

Betminds, a marketing agency and digital business accelerator focused on e-commerce, announced the launch of the first season of "Digital Commerce – The Podcast". The new project will bring together professionals from leading brands in Curitiba to discuss relevant topics in the e-commerce world—such as performance marketing, management, logistics, industry, and retail—in a relaxed manner, along with the latest sector trends.

The goal is to foster relationships and share insights

Tk Santos, CMO of Betminds and host of the podcast, emphasized that the project’s main objective is to “foster connections among those working in e-commerce in Curitiba, showcasing major local success stories”. Additionally, the podcast aims to “provide insights and trends to help managers optimize their operations”.

Rafael Dittrich, CEO of Betminds and co-host of the podcast, added: “In the day-to-day of e-commerce, we often get caught up in operations. The idea behind the podcast is to share perspectives on what managers are doing in their routines that could serve as solutions for other businesses”.

First episode discusses hybrid e-commerce and marketplace strategy

The premiere episode of "Digital Commerce – The Podcast" featured special guests Ricardo de Antônio, Marketing and Performance Coordinator at MadeiraMadeira, and Maurício Grabowski, E-commerce Manager at Balaroti. The topic covered was “The Hybrid Approach to E-commerce and Marketplace”, where the guests discussed the main challenges of operating a proprietary marketplace alongside a traditional online store, as well as the ideal timing for transitioning to this business model.

Future episodes will feature industry experts

Upcoming episodes will include appearances by Luciano Xavier de Miranda, E-commerce Logistics Director at Grupo Boticário; Evander Cássio, General Logistics Manager at Balaroti; Rafael Hortz, E-commerce Manager at Vitao Alimento; and Liza Rivatto Schefer, Head of Marketing and Innovation at Vapza Alimentos Embalados a Vácuo.

Those interested can listen to the first episode of "Digital Commerce – The Podcast" on Spotify and YouTube.