Online scams cause damage to R$ 3.5 billion to Brazilians; learn how to protect yourself

With the advancement of technology, digital commerce has gained more and more strength. Thus, according to a survey conducted by the Brazilian Association of Electronic Commerce (ABComm), more than 55% of Brazilians make purchases in the digital environment at least once a month. However, a market survey conducted by OLX points out that Brazilians had estimated loss of R$3.5 billion in online shopping scams last year. Therefore, it is necessary to take certain precautions when purchasing a product or an online service.

When it comes to ticket sales, this practice of buying through platforms has also become popular.For Paulo Damas, CTO and founding partner of Express Ticket Office, digital platform that offers automated solutions for the purchase and management of tickets, it is necessary to research before finalizing a purchase. “Finding to very attractive offers is a way to avoid fraud. Thus, if the price is far below the official value, it is likely that that announcement is a coup. In addition, in direct negotiations with sellers, avoid acquiring those who claim to have “” or “exclusive” tickets. 

In this sense, one of the best ways to protect yourself from online scams is through technology itself. Cloud computing, for example, has been an essential way to ensure security in digital transactions.“Digital security in online transactions is a multifaceted challenge, which goes far beyond the” technology, says Paulo Lima, CEO of Skymail, a reference company in cloud computing, digital security and corporate email.“More than investing in well-structured processes, training of teams and clear prevention policies, it is essential to have technological partners aligned with best practices and trends in cybersecurity. This choice is decisive to ensure a safe and resilient operation.

In the corporate environment, being compliant with the LGPD (General Data Protection Law) helps companies reduce risks and prevent personal data leaks. According to Ricardo Maravalhas, CEO and founder of DPOnet, a company with more than 4 thousand customers, which was born with the purpose of democratizing, automating and simplifying the journey of compliance with the LGPD (General Data Protection Law), companies that do not comply with the law can not only suffer fines, but also in credibility in the market. “Much as being in compliance with the LGPD, companies need to have a look at customers, who are the most vulnerable side of the relationship. Amid an increasingly competitive market and in the society of access to information, people are more aware and choose brands that have credibility”, he says.

Finally, both consumers and companies need to be aware of the possible scams that arise and improve every day more. Thus, researching the purchase site and checking the security measures prevent the customer from eventually falling into a trap. Security in online transactions not only protects users, but also strengthens the market as a whole, promoting an environment of trust and sustainable growth.