Flutter Brazil launches competition to select Lead Advertising and Marketing Agency

Flutter Brazil, responsible for the Betnacional and Betfair brands, has launched a selection process to select its new Lead Agency, which will be responsible for the creative strategy of both brands in the Brazilian market. The initial part of the selection process is being conducted in partnership with SCOPEN, an international consultancy specializing in strategic connections between brands and agencies.

In this first stage, SCOPEN will conduct a detailed market mapping and select advertising and marketing agencies based on rigorous criteria. At the end of the initial process, a group of finalists will be selected, advancing to a second phase led by Flutter Brazil itself, which will then select the winning agency.

"We have been working to consolidate our leadership in a highly competitive market, while reaffirming our commitment to innovation, creativity, responsibility, and actions that create real connections with sports, entertainment, and the Brazilian people. Flutter Brazil has significant growth ambitions, and we need strong partners to help us on this journey," says Alvaro Garcia, CMO of Flutter Brazil.

The selected agency will work in collaboration with other strategic partners of Flutter Brazil, such as regional and digital performance agencies, ensuring an integrated operation, with a collaborative vision and a focus on efficient communication for Betnacional and Betfair Brasil.

The initiative reinforces Flutter Brazil's commitment to transparent processes, thorough analysis, and partnerships that prioritize excellence and strict compliance practices. In addition to its prominent role in the global online gaming landscape, the company is a founding member of and associated with the Brazilian Institute of Responsible Gaming (IBJR), which brings together national and international operators committed to an ethical, safe, and sustainable market.