Fintech launches easy credit and installment solution with PIX

Thinking of boosting access to credit for Brazilians and expanding the use of a simple, safe and fast solution, especially in transactions private label hotel, Horizon Pay brings to the market of means of payment the PIXCard. The new tool uses the already known PIX to simplify the purchase process, allowing the option of installment for negotiation of the purchase, in addition to the possibility of using the limit, especially in operations private label hotel, in any establishment. This gives more purchasing power to the end customer and ensures that the administrators operate freely in order to expand their transactions in the market, prospecting and retaining consumers. 

According to data released by the Central Bank of Brazil (BC) and the Brazilian Association of Credit Card Companies and Services (Abecs), transactions with Pix reached R$29 billion in the first half of 2024. In a projection made by the Brazilian Federation of Banks (Febraban), it is estimated that the movement by the method should grow 52.4%, totaling 63.7 billion operations next year. Thus, PIXCard follows this growing market acceptance.  

“The biggest differential is in the simple way of use by customers, after all the solution is based on the use of PIX and is linked to a greater potential in the bargaining power with the establishment. For the shopkeeper, cash receipt is an advantage; for the customer, the purchase can be parceled directly into purchase channels, such as” applications, explains Vinicius Machado, Director of Products and Digital Innovation Specialist at Horizon Pay. 

A Genial/Quaest survey published in July this year revealed that 63% of people have lower purchasing power compared to the last 12 months private label hotel a particular retailer use part of its limit outside that network. This brings better use of the credit limit, favoring engagement and loyalty with retail. 

With investments in the financial sector, Brazil has a high rate of consumer interest to gain access to credit. According to a study by TransUnion released this year, more than 43% of Brazilians say that only one person in their family nucleus used a credit card from a retail network in the last 12 months, which occurs due to lack of access. In this sense, there is an interest of 46% of the people interviewed in becoming a customer and expanding the relationship with digital institutions in order to obtain a credit card. In addition, 51% claims to have already adopted digital wallets for sending or receiving money from the high number (the Millenn3rd Millenn). fintechs operate in the banking market and perform a significant expansion.