Innovative companies are twice as likely to succeed, McKinsey says

In a dynamic and highly competitive market, the ability to innovate is no longer a differential, it is a strategic need. Companies that incorporate innovation in their internal culture are 2.5 times more likely to exceed their financial goals, according to a study by McKinsey.

For Filipe Bento, CEO of Atomic Group, innovation goes far beyond the adoption of new technologies. It is born from an environment that stimulates creativity, encourages collaboration and creates conditions for ideas to become concrete solutions. “Innovative companies not only react to change, they anticipate and shape the future of their” markets, he says.

Atomic Group, which brings together five companies focused on the growth of startups and business education, has innovation as one of its fundamental pillars. According to Filipe Bento, the basis of this mentality was shaped from the organizational culture of BR24, the first company in the group.

“A BR24 has always valued the exchange of knowledge and collective construction. This essence has been expanded to the entire Atomic group, creating an environment where people have the autonomy to experiment, make mistakes and learn quickly. Dreaming big is part of our DNA”, he explains.

To ensure that innovation happens in a structured and constant way, the group adopts practical and recurring initiatives. Among them, are Weekly and Monthly 'DATE meetings that bring together employees from all companies in the group to share insights, follow projects and align strategic efforts. “Innovation happens in daily collaboration and freedom to test new approaches. We create an environment where each professional feels part of the construction of the future”, highlights Bento.

In addition to a favorable environment, leadership plays a fundamental role in consolidating the culture of innovation. For Bento, it is not enough to encourage creativity 'IT is necessary to create a space where innovation is a continuous practice.

The role of leadership is to demonstrate in practice how collaboration can be a powerful strategic tool. Innovation does not happen in isolation, but in the cross-referencing of ideas, in challenging the status quo and in the willingness to test new” solutions, emphasizes the CEO of Atomic Group.

The impact of this mindset is already reflected in the growth of the group.BR24, for example, recorded a turnover of R$ 20 million in 2024 and developed disruptive solutions such as Powerbot and PowerZap.

How to structure a culture of innovation within companies?

For Filipe Bento, implementing a culture of innovation requires concrete and daily actions that involve all levels of the organization. He lists some essential strategies to transform the corporate environment and foster innovation:

 Create an ideas channel & a space where employees can suggest improvements and innovations in a structured way. 

 Establish brainstorming meetings & Events Create periodic meetings to discuss challenges and propose solutions, using methodologies such as Design Thinking to stimulate creativity.

 Implement innovation incentive programs & Organize internal challenges to motivate teams to propose improvements and reward innovative ideas.

 Invest in continuous training & Offer training on new methodologies and technologies to keep employees updated and prepared to innovate.

 Perform pilot tests Validate new ideas on a small scale before applying them widely, reducing risks and optimizing the implementation of innovative solutions. 

The culture of innovation, according to Bento, is not built overnight, but with consistent initiatives that encourage experimentation and reward creativity. “Companies that continuously innovate stand out because they create an environment where ideas not only arise, but are developed and implemented with” strategy, he concludes.