International Women's Day generated more than 37 thousand conversations on the subject on social networks

Issues related to International Women's Day, celebrated on March 8, gained prominence on social networks between January 01 and March 10 of this year. According to STILINGUE by Blip, a multichannel platform aimed at creating better digital experiences between brands and consumers, through social listening and the potential of artificial intelligence, the date yielded 37,360 publications on the subject with a potential reach of more than 169 million users on digital channels.  

The analysis indicates that from February 25, there were more than 170 posts per day and until March 8, 22,846 publications related to the date were added. On February 7 and 9, respectively, the volume of comments was 3,494. “Fight Day/8 March”, “Gender violence” and “Flores” as the most posted terms, in addition to Wage equality, Female friendship, Women in technology, Women in education and Maternity.

According to the study, 46% of the conversations on these topics related to International Women's Day took place on X (formerly Twitter), 21% on Facebook, 19% on Instagram and 13% on news portals. More than 1,500 publications spoke of the daily struggle for respect for women and on social networks Internet users remembered the story of March 8 that involves demands for better working conditions, the right to vote and equality.  

One of the highlights that the STILINGUE By Blip survey points out is that the comments with more interactions were related to football Vasco e Sao Paulo they paid tribute on Instagram and emphasized the importance of talking about respect. Some posts used the date to remember the history of women who marked society, such as artist Frida Kahlo. Monitoring also highlighted physical, psychological and patrimonial violence as recurring themes, with more than 1,500 mentions. 

Another topic discussed was the relationship between the gifts given to women on the commemorative date, with more than 1,400 conversations. The posts on the subject appeared along with messages of recognition, emphasizing that the exchange of gifts would be a way to celebrate the strength and importance of women. During the period, several brands showed on social networks how their products could be dedicated to women. The sectors of fashion, makeup and jewelry/jewelry, as well as candy stores were the ones that posted the most. 

“For companies, social listening is a powerful tool to generate insights from conversations in digital channels and turn them into actions aligned with the trends and behaviors of the” audience, says Menedjan Morgado, Insights Manager at Blip. “These insights are also relevant in the context of Women's Day, allowing companies to better understand the needs and expectations of women, adapting their strategies in a more inclusive and impactful way”, he concludes.

Methodology STILINGUE by Blip

The monitoring took into account channels such as X (formerly Twitter), Facebook, Instagram, blogs, portals, BlueSky, Forums, Complaint Here and YouTube. The data presented reflect the volume of mentions associated with International Women's Day. For the capture of information, the keywords women's day, women's day, women's’s day and women day were mapped.