Advertising Day celebrates creativity that innovates markets and wins consumers

On February 1, the day of the advertising is celebrated, a date that celebrates the professionals responsible for creating campaigns and strategies that impact consumers and transform businesses. In a world where public attention is increasingly disputed, innovation has been an essential differential in the advertising market. A creative and efficient example that has been gaining prominence is advertising in bread bags, an unusual format that combines simplicity, reach and local impact.

Who has never bought fresh bread in the bakery and took home that traditional paper bag? Now, imagine turning this everyday item into a powerful advertising tool. This is the proposal of this advertising model: take advertising messages directly into the hands of consumers, in a practical way and with high retention rate.

“O format stands out for its ability to unite visibility and utility, since the bags are part of the daily lives of most Brazilians. With personalized and creative ads, brands can dialogue with the public in a light way, at the moment when he is more relaxed and receptive”, explains Andre Jacomo, CEO of Marketing Bag.

How Works?

The bags are personalized with creative ads from different brands, combining attractive design and impactful messages.The packages are distributed free of charge to partner bakeries, making the product useful for both the merchant and the end consumer.

The innovative format offers benefits for both advertisers and merchants who distribute the bags.Check out some of the main advantages:

Local and targeted reach: Ads reach consumers directly from the region where they are distributed, reaching a specific target audience, such as neighborhood residents and frequent bakery customers.

Low cost and big impact: Compared to traditional media such as TV, radio and billboards, it presents a more affordable and efficient cost, especially for small and medium businesses.

High message retention: Unlike digital ads, which can be ignored in seconds, the bags are visible throughout the consumption moment, increasing exposure and contact time with the brand.

Interactivity: The inclusion of QR Codes extends the consumer experience, allowing quick access to offers, additional information and exclusive promotions.This turns static advertising into a digital tool, facilitating engagement and conversion into sales.

Sustainability and social responsibility: With recyclable materials and eco-friendly packaging, it meets the current demands for more sustainable practices.

“Several companies already bet on the strategy, from large retail chains to local businesses, such as supermarkets, gyms, pharmacies and medical offices. The format allows segmented campaigns, directly reaching the target audience in specific regions, with lower costs than traditional means”, explains Jacomo.

Advertising in bread packaging reinforces the essential role of the sector in innovating and creating strategies that connect brands and people. This seemingly simple media proves that great ideas can emerge in the most unexpected formats, transforming everyday life into opportunities for communication and growth.