In the scenario where the convenience of receiving products at home has never been so valued, it is impossible to ignore the environmental impacts of this practice, especially with regard to transportation and excessive use of packaging. However, a number of initiatives are emerging, seeking to mitigate these effects and transform delivery into a more ecological and responsible model.
“In the midst of a process of transformations that accompany the new needs of consumers, entrepreneurs also face increasing pressure to adopt more sustainable practices. This includes, for example, the use of clean transport to reduce carbon emissions and the implementation of strategies to minimize waste generation, aligning their businesses to a greener and more conscious economy”, comments Vinicius Valle, marketing coordinator at Gaudium, a startup focused on mobility and logistics markets.
One of the greatest advances in this process is the adoption of bicycles and electric motorcycles. Vehicles powered by fossil fuels, which pollute the environment with harmful gas emissions, are being replaced by electric options, more efficient and less harmful to the environment. Alongside bikes, these motorcycles not only help reduce carbon emissions, but offer the benefit of being quieter & less noise pollution.
The sector has also invested in more sustainable packaging, replacing plastic with biodegradable or compostable materials, which decompose faster and have a lower environmental impact.In addition, some companies use reusable packaging with return systems, encouraging circular economy and reducing waste.
These transformations are shaping a new landscape for the sector, in which sustainability and innovation go hand in hand.“By adopting greener practices, companies are not only meeting a growing demand for more responsible options, but also contributing to a more sustainable future”, Valle concludes.