From Cart to Car: How Artificial Intelligence and Business Intelligence Redefine Human Efficiency

Artificial intelligence and Business Intelligence tools were not created to replace humans, but to enhance their ability to produce results with greater efficiency and quality. Professor Lacier Dias, an entrepreneur, specialist in strategy, technology, and digital transformation, a doctoral candidate at Fundação Dom Cabral, and founder and CEO of B4Data, compares this movement to the civilizational leap from the horse-drawn cart to the car: both fulfill the same transportation function, but with radically different performance levels.

According to Lacier, AI follows this same logic. "Technology only makes sense when it improves people's lives. Just as cars didn't eliminate the need for drivers, but rather gave them speed and comfort, artificial intelligence and BI don't eliminate the role of humans, but rather enhance their performance, allowing them to do more in less time." This is where AI becomes a productivity amplifier: it processes large volumes of data, organizes information, and delivers quick responses, allowing employees to focus their energy on what truly generates value.

Still, Lacier reminds us that no algorithm can replace human critical, creative, and ethical capacity. Emotions, intuitions, and moral judgments are irreplaceable. AI acts as a catalyst, reorganizing flows and reducing bottlenecks, but it requires well-structured and curated databases to function. "An AI without a repertoire doesn't work magic. On the contrary, it can even hinder. But a well-fed AI becomes a true accelerator of results," he emphasizes.

The central message is clear: just as the transition from the horse-drawn carriage to the car changed the way we live and work, AI and BI represent the natural evolution of modern corporate thinking. They don't eliminate human leadership, but they ensure that, in the same space of time, people can deliver more, with greater quality and greater strategic impact.