BRLink launches innovative cloud migration solution, integrating sustainability, ITAD and ESG value proposition 

Brazil is the fifth largest producer of e-waste in the world and recycles only 3.24% of this material, according to data from the The Global E - Waste Monitor (2024). Aware of this issue and committed to sustainability practices, BRLink, a Services unit of Ingram Micro Brasil, offers an innovative solution to support cloud lifecycle management (Cloud Lifecycle Management), which reinforces its commitment to sustainable innovation. The service facilitates and accelerates the migration of business data to the cloud by enabling the sale of obsolete IT asset parks and applying advanced IT asset disposition practices (ITAD ¡Information Technology Asset Disposition).

According to Guilherme Barreiro, director of BRLink and Services at Ingram Micro Brazil, migration to the cloud is now a strategic priority for companies of all sizes seeking efficiency, scalability and innovation. With a comprehensive portfolio of solutions in data, artificial intelligence (AI), GenAI, Machine Learning and migration to the cloud, BRLink's proposal integrates technology and innovation to promote operational efficiency and environmental responsibility, aligned with ESG guidelines.

“With ITAD, we can acquire obsolete assets and enable companies to finance much of the transition to the cloud through this” operation, explains Barreiro.“The value of IT assets lies not only in the financial aspect, but also in the positive environmental impact that proper disposal provides

Specializing in cloud computing and digital transformation projects, BRLink has developed this solution to facilitate data migration to the cloud, generate revenue from the disposal of old assets and reduce their environmental impact.“Our goal is to maximize operational efficiency and boost the environmental responsibility of our customers. Ingram Micro, of which BRLink is a part, already has a long and proven experience in the IT asset disposal market.This financial incentive, offered by Ingram Micro, in which we acquire the customer's obsolete park, has the potential to unlock large cloud projects, as the customer transforms its old assets into revenue, reducing the cost of modernization, says Barreiro.

Among the main benefits of Cloud Lifecycle Management are efficient migration, based on the best practices adopted by BRLink; environmental sustainability, with responsible disposal, reducing environmental impact; strengthening the ESG strategy, by adopting sustainable practices and valuing social and environmental commitment; additional revenue generation, through the sale of old assets as an extra source of resources; reducing operational costs, by migrating to the cloud and reducing expenses with local infrastructure maintenance; data security, with rigorous protocols and advanced technologies that guarantee data protection at each stage of the process; and increasing operational efficiency, since flexibility and scalability provide increased business growth.

Throughout the process, BRLink ensures the protection of all customer data, from migration to asset disposal, with the application of the highest standards of safety and environmental compliance. The company also helps customers comply with local and international regulations on electronics disposal, consolidating corporate responsibility and achieving ESG goals. “This unique market proposition strengthens our leadership in innovation and sustainability, while continuing to expand our portfolio and add value to”.