Mobile betting: 98.71% of bets in Brazil are accessed via mobile.

The Brazilian is betting on... cellphone "e quase" translates to **and almost**. exclusively by him May 2025 Traffic DataData raised by Aposta Legal shows that... 98,7% Two access to legalized betting sites in the country occurred via mobile devices, while only 1.3% came from computers.

This habit gains even more strength with the recent release of official betting apps in app stores. Google and Applefacilitating direct and continuous access to the platforms.

In May, authorized betting sites accumulated 2.12 billion visits in Brazil With almost all of this activity originating from cell phones.

In total, were 173 million unique devices per monthwhich, in practice, represents a scope equivalent to approximately 801,TP3T of the Brazilian population exposed to some bet.

A large portion of access occurs directly, with the user actively searching for a betting house.

However, a significant portion also originates from clicks on banners or pop-ups that automatically appear during internet browsing.

Increased Brazilian engagement with bets

Even though some of the betting audience in Brazil accesses these platforms indirectly, by opening advertisements on browsers, for example, engagement is significant.

Traffic data shows that, on average, the over 2 billion visits spend up to... 14 minutes of browsing access, with 77% Two users exploring content beyond the homepage.

This engagement recorded in May is higher than the previous high in the historical series. In February, the average Brazilian engagement with legal online betting sites was 13 minutes.

From browser to app store

Google's new policy, adopted in June, allows companies authorized by the Ministry of Finance to publish their apps on the Play Store – a first for the platform. Among the first available apps are Betano, Betnacional, Winning Bet, Superbet Betting, Superbet Cassino, Bet7K, King Panda and the RDP (Rei do Pitaco).

Na App Store, o Rei do Pitaco também já está acessível, e outras operadoras aguardam aprovação.

A movimentação marca uma virada no setor, que busca proporcionar experiências mais rápidas, seguras e integradas ao comportamento mobile do apostador brasileiro.