Black Friday and Black Black Blackout: contingency plans should also consider climate crises

Every retailer knows that the precaution against crises on Black Friday is important 'AFTER all, the forecast is that 66% of consumers make purchases and the billing reach R$ 9.3 billion in Brazilian e-commerce, according to Opinion Box reports with Wake and Neotrust, respectively. But one factor that needs to ignite the alert of entrepreneurs is the impact of any blackouts, such as what occurred in Sao Paulo in October.

There were 72 hours without power in the state capital and the Metropolitan Region, which affected from residents to business operations. In the business context, the scenario opens gaps so that companies are vulnerable to attacks and fraud, lose sales revenue and, above all, become incommunicado with customers. If this crisis happened during Black Friday, the potential for business losses would be great.

“Unfortunately, natural disasters are more frequent, whether they are smaller, such as blackouts, or more serious, such as floods. It is essential that companies have contingency strategies to avoid these negative effects, especially near important commercial dates”, reinforces Eduardo Daghum, CEO and founder of Horus Group, leader in security services and fraud prevention. 

He explains that the ideal is to have operational centers located more than 100 km from each other, in order to avoid relying only on one, which may be in a region in crisis.“Decentralizing the location of our operations, for example, has been one of our strategies to avoid further damage. It is not just a recommendation, but a need to ensure the continuity of services even in times of crisis, leaving partners and customers in the ACHR hand.

Companies that do not turn their gaze to an organization of the modus operandi in case of crises caused by climate change, they may suffer major financial losses and affect what matters most, which is the positive customer experience. Frauds are common in times of vulnerability and affect websites, e-commerce and various systems, such as credit card scams, account hacking and chargeback (resource used when the holder disputes a transaction directly with the card issuer).

Prevention and investment in skilled teams and technological resources should be a priority in both B2B and B2C businesses.“A good anti-fraud strategy in times of crisis is the performance of a good team of analysts, who, with their human eyes, together with technology tools, can monitor, predict and act against the” attacks, adds the CEO of Horus Group.