Fast Shop turns 39 and bets on social commerce, phygital, and services as growth engines.

With the mission of caring for and delighting the customer for life, the Fast Shop it completes 39 years betting increasingly on new formats of interaction. The network, one of the largest electronics retailers in the country, was one of the pioneers to operate sales through the TikTok Shop, reaffirming its commitment to new consumer trends.At the same time, the brand maintains investments in physical stores with a focus on experimentation, relationship and convenience, one of the pillars that sustain its success over the decades.

To keep up with new consumer habits, portfolio diversification has become one of the most relevant growth vectors of the company, which already exceeds the universe of home appliances and electronics.“We want to be present in the lives of our customers at all times, with solutions that go beyond technology. In recent months, we have invested in categories such as furniture, home furnishings, bed, table and bath, as well as products aimed at well-being and self-care”, comments Eduardo Salem, Marketing Director and Digital Channels of the network.

With more than 80 stores throughout Brazil, the brand bets on a connected, personalized and omnichannel shopping experience. Through technologies such as artificial intelligence and automation, applied from customer service to logistics, the network brings to the public the concept of phygital retail, uniting the best of the physical and digital world to offer more convenience and connection.

To celebrate its 39th anniversary, a special show by Nando Reis and his son, Sebastian, was held at the Sheraton Hotel in Sao Paulo, bringing together about 300 guests, including brand executives, industry partners and company customers. High resolution photos

Also present were brands such as JBL, Arno, ASUS and Brastemp, which set up interactive spaces with product demonstration, photo booths and product raffle to guests.

Reasons to celebrate

Among the initiatives celebrated on the anniversary is the success of the Fast Shop Care, service program that offers the consumer: equipment installation, usage guidance, extended warranty, technical support, smart home services, as well as insurance against theft and theft of portable devices.

Fully operated by professionals from the network itself, the program has been well received by the public, who now see Fast Shop not only as a retailer, but also as a service provider with excellence.“Customers quickly understood the value of Fast Shop Care. This strengthens the perception of the brand as an ally in everyday life, which for us is a reason for pride and responsibility”, Salem points out.

Another strategic pillar of the company is the Fast Shop Prime, Consolidated loyalty program as a relationship channel and sales increase. Among the differentials are free ultra-fast shipping and deliveries, discounts on services (such as installation and configuration of electronics), personalized service and remote technical support.

“The concept of ultra convenience, coupled with the sensory experience in stores, has already been recognized at Retail’s Big Show, the largest retail event in the world.This gives us the confidence that we are on the right track”, comments Salem.

For the second half, Fast Shop is preparing to launch new interactive store formats, with an expanded portfolio and more diversity.“In July, we will announce the arrival of a reference brand in decoration and design, which will further enrich the experience in our” stores, anticipates the executive.

And, as is already tradition, the company celebrates the anniversary with a special campaign of offers, with discounts of up to 60%, exclusive conditions and various benefits for consumers on all platforms.