This startup avoided the loss of R$ 1 billion in revenues from brands and influencers against fake websites and profiles

The digital fraud scenario in Brazil is reaching alarming levels, with a total loss of R$ 5.8 billion In 2023, there was an average of 13,000 scam attempts per day, totaling 4.7 million incidents for the year, according to data from Translations: 1. "Levantamentos da Serasa Experian" can be translated to "Serasa Experian reports" in English. 2. If the context is about accessing or obtaining reports, it can be translated to "Serasa Experian report retrievals" or "Serasa Experian report extractions." 3. If the context is about the analysis or interpretation of the reports, it can be translated to "Serasa Experian report analyses." 4. If the context is about the frequency or timing of the reports, it can be translated to "Serasa Experian report updates." 5. If the context is about the use of the reports in a specific process, it can be translated to "Serasa Experian report utilizations." Note: "Serasa Experian" is a company name and should be kept in its original form in English.In this environment of increasing threat, the role of companies specialized in Online brand protection, such as Offertech, has proven to be relevant. The Brazilian startup has already prevented the loss of R$ 1 billion in revenue That would be captured by criminals through fake websites and profiles using the names of brands and digital influencers improperly.

The need for Translate from pt to en: solutions like Offertech's It is accentuated by the rapid evolution of digital threats. Brazil, for example, was the 2nd country in Latin America with the most phishing attacks in 2023, according to Kaspersky dataAdditionally, the use of Artificial Intelligence (AI) to create deepfakes Ultra-realistic fake profiles in scams are a growing trend, with notorious cases of using AI to deceive victims. Digital influencers, in turn, are frequent targets of fake profiles that use their image or content improperly, causing losses and reputational damage.

The New Dynamics of Digital Fraud --- **Explanation:** - "A" translates to "The." - "Nova" translates to "New." - "Dinâmica" translates to "Dynamics." - "da" translates to "of." - "Fraude" translates to "Fraud." - "Digital" remains "Digital" as it is a technical term that is commonly used in the same form in both languages. The translation maintains the original tone, context, and technical terminology.

“The ‘new pain’ that Offertech addresses is an epidemic of digital fraud of a different kind, more treacherous and deceptive, which develops subtly and imperceptibly, but with harmful or dangerous effects,” explains Felipe Meirelles, CEO of Offertech. “This phenomenon emerged with the massification of e-commerce and social networks. It’s no longer just about a counterfeit product, but the complete falsification of the identity and trust of brands and consumers.” 

He adds, differentiating the company's role. "Traditional cybersecurity solutions generally focus on protecting a company's data and internal infrastructure, which is vital, but they do not address the external threat of fake websites and profiles that operate outside the company's networks. Our expertise lies in proactively monitoring the external environment of the brand on the internet."

Artificial Intelligence and Rapid Response --- This translation maintains the original tone and context, ensuring that the technical and specialized terminology is accurately conveyed. The phrase "Inteligência Artificial e a Resposta Rápida" translates directly to "Artificial Intelligence and Rapid Response," preserving the integrity of the original text.

Offertech operates with a proprietary and highly specialized Artificial Intelligence, active 24 hours a day, 7 days a week. This AI uses advanced Machine Learning algorithms and natural language processing, trained with millions of fraud incidents, to identify anomalies and attempts at fraudulent imitation in real time. This agility allows Offertech to send takedown notifications in less than a minute, with removals carried out in a few hours – a speed that, according to the company, no traditional method can achieve. Offertech records a 100% effectiveness in removals for global brands like Adidas, JBL, Motorola, and Samsung.

The Consequences of Digital Fraud

Since its presence in the market, Offertech has already monitored more than 25 million ads "And removed" 10 million fraud incidentsThe impact of digital fraud goes beyond the financial, directly affecting reputation and credibility. Trust in influencer posts in Latin America, for example, has fallen from 58.1% in 2022 to 37.7% in June 2024, as reported. Translation of "pesquisa da Latam Intersect PR" from Portuguese to English: "Research by Latam Intersect PR" This translation maintains the original formatting, tone, and context, ensuring that the technical and specialized terminology is accurately conveyed.. 

Global companies continue to face reputation crises due to fake news and misinformation, as Crisis management reports such as the Edelman Trust Barometer 2024“The impact of digital fraud extends far beyond the direct value we have already helped protect, eroding a brand's most valuable assets: its reputation and its loyal customer base. When a consumer is deceived by a fraud associated with it, the anger and frustration fall on the legitimate brand, even though it is the victim,” Meirelles points out.

The Commitment to a Safer Digital Environment --- In today's interconnected world, the digital environment plays a crucial role in our daily lives, from personal communication to business operations and beyond. Ensuring the safety and security of this digital space is paramount. This commitment to a safer digital environment encompasses various aspects, including data protection, cybersecurity, and user privacy. Data protection is essential to prevent unauthorized access and breaches. Organizations must implement robust security measures to safeguard sensitive information. This includes encryption, access controls, and regular security audits. By doing so, we can protect personal data and maintain the trust of users and clients. Cybersecurity is another critical component. With the increasing number of cyber threats, such as malware, phishing attacks, and ransomware, it is vital to stay vigilant. Organizations should invest in advanced cybersecurity solutions, conduct regular training for employees, and establish incident response plans. These measures help to mitigate risks and respond effectively to potential threats. User privacy is also a significant concern. As more data is collected and shared online, individuals' privacy rights must be respected. This involves transparent data practices, obtaining informed consent, and providing users with control over their personal information. By prioritizing user privacy, we can foster a safer digital environment where users feel secure and confident. In conclusion, the commitment to a safer digital environment is a multifaceted endeavor that requires collaboration among governments, organizations, and individuals. By prioritizing data protection, cybersecurity, and user privacy, we can create a digital space that is secure, trustworthy, and beneficial for all.

The CEO of Offertech reiterates the company's commitment to protecting brands in the online environment to make the internet a safer place for people and brands. "In our operations, we seek not only the removal of fraud but also the empowerment of our partners. To do this, we use various tools, including a novel reporting application that allows authorized partners and strategic users to report illegalities in an intuitive way, helping to identify new threats."

For more information about Offertech's solutions and the fight against online illegalities, visit www.offertech.com.br/ (Note: The given text is a URL, which does not require translation.)