From a joke comes the first franchise marketplace in Brazil

Online shopping has changed the life of the consumer. With easy access to products and very inviting prices, Brazilian e-commerce breaks records on top of records. According to a study by Nielsen IQ, a company specialized in consumer intelligence, the sector closed 2023 with a turnover of more than R$ 250 billion.

To try to ride this wave, former commercial manager Fabio Luongo created, in 2022, Namboo, the first marketplace franchise in Brazil. The idea of the business came with a family challenge. Luongo noticed that his stepson watched videos that taught to become a millionaire without study. He then proposed a joke to the boy. He would open a CNPJ along with him and try to sell products on the internet in a certain period of time.

Shortly after, without getting results, the boy became disinterested. But Luongo did not. The challenge stirred his cheers and decided to invest heavily in e-commerce. It was so sure that a year and a half later, he left his position as commercial manager in a large company to fully focus on his venture.

To grow faster and with sustainability, Luongo decided to propose a partnership to his friend Fred Vanitelli, a franchise specialist, who was responsible for formatting the company.They began to import products in large quantities and offer franchisees a very competitive price, which would increase the profit margin.

Shed and stock?No need

The logistics management made by Namboo includes taking care of the entire process of shipping the product, from importation to storage and stock formation. The franchisee purchases the products in advance with the franchisor, who is responsible for the custody and subsequent shipment of the goods.

This franchise format is very attractive, due to the low cost of the operation (no physical store or employee is needed), the high profit margin and a fast return period 2 AROUND six months.No wonder, some of the 12 units of the brand are already invoicing more than R$150 thousand per month.

15 Units are expected to close this year and, by 2025, 60. Our goal is to become one of the largest franchise networks in the country in the coming years.

More information at: https://www.franquianamboo.com.br/

X-ray of the brand:

Initial investment: from R$48 mil to R$98 mil.

Average monthly billing: R$100 mil.

Average monthly profit: from 10% to 15%.

Return time: from 6 to 12 months.